With the new year vastly approaching, it is essential, more than ever, to take a deep look into your digital marketing and SEO strategy. Whether you need to adjust to rank higher in search results, enhance your customer user experience, or drive up your organic traffic, there is no better time to look at the …
With over 2.9 billion people active every single month throughout the entire world, Facebook’s reach is highly expansive, making it a fantastic advertising tool and platform. Thankfully, this is where Facebook ads come into play. Facebook ads are paid messages that allow you, as a business owner, manager, or social media specialist, the opportunity to …
Frequently Asked Question pages, also commonly referred to as FAQ pages, are a crucial component of having a well-rounded and comprehensive website. FAQ pages are critical as they provide every person who goes onto your website the opportunity to receive essential resources that they should know. By addressing your customers’ questions, you are creating a …
Your website directly reflects your business, what you offer, your services, and what you sell. For these reasons, your business’s website should accurately reflect everything about your business, all while self-promoting it, increasing your traffic, and attracting new customers. At the same time, web and graphic design, like anything in the digital space, constantly evolves …
The holiday season is vastly approaching, the weather is getting colder, and the online shopping season is about to commence. Whether it’s Black Friday, Cyber Monday, Christmas, or anything in between, people worldwide are ready to begin purchasing gifts for loved ones, family members, children, friends, etc. This means that commerce business owners and businesses …
What is Google Search Console, And How Do I Use It? Google Search Console (GSC) is a free platform and service offered by Google to help you maintain, monitor, and troubleshoot your website’s presence within search results. This platform, which was once called Google Webmaster Tools, is available for anyone with a website, allowing you …
Metadata is a highly beneficial and vital aspect of search engine optimization (SEO) as it helps search engines such as Google understand what the webpage and site are about. While you may not necessarily see metadata when casually browsing the internet and search engines, this data set is crucial to improving your website and web …
You’ve heard the statement that a photo can tell a story more than a million times. It is, in fact, true! Pictures and video alike are critical components to website blog and page design, as they break up the text, give the viewer something to look at, and allow you to convey your site’s message. …
Why Can’t I Use Images From Google For My Website Read More »
Did you know that almost 70 million blogs are posted monthly across the internet? Blogging is still prevalent and essential to digital marketing strategies just about everywhere. Not only are blogs informational for their targeted audience, but they are also excellent brand and business marketing tools that can boost conversions and increase website traffic. However, …
Creating a proper presentation is the first step to success, whether you are making a pitch deck, presenting a slide presentation to a class, leading a webinar, or sharing your ideas with your internal team. Your slide deck should be viewed as a story representing you, your ideas, and your company. No matter what concepts …
Are you in a social media slump? Have no fear. We have all been there. Finding new and innovative ways to promote your business, product, or service offering can be both time-consuming and stressful. However, utilizing upcoming holidays to promote exciting ventures or products is a great way to fill your monthly social media calendar …
What Holidays Can I Promote On My Businesses’ Social Media? Read More »
Many marketers and consumers have seen the platform “Threads” virtually appear overnight. Earlier this month (July 2023), we witnessed Instagram and the Meta team launch their rival to the Twitter platform, Threads. Threads is marketed as Instagram’s text-based conversation app and virtually performs the same function and purpose as Twitter but without private messaging, hashtags, …
Have you grown tired of your logo? Have you changed your business strategy? These are normal questions, part of the natural cycle that every business goes through. With this cycle arises the question, is it time that we rebrand? This is a tricky decision, but when the time is right, it is a great investment …
How To Know When It’s Time For A Business Rebrand Read More »
When you think of social media, the first thing that comes to mind is the visual aspect of the post. In today’s age in social media, especially Instagram marketing, it is all about the visuals, as many believe the visual is a differentiating factor when it comes down to gaining or losing a follower. However, …
Digital public relations, separate from traditional public relations (news, print, etc.) and search engine optimization (SEO), are two great digital marketing tools that work wonders when used together. While yes, digital PR holds to the values of traditional methods, however, allows for a more extensive reach through online methods. On the other hand, SEO is …
Why You Should Create A PR and SEO Strategy Together Read More »
Has your company received a negative review via your Google My Business Profile? We understand that you may want this removed as quickly as possible as this review could potentially negatively affect your ratings. Unfortunately, Google does not just remove a negative review because you disagree or do not like it. This is because Google …
Can I Delete A Review On My Google Business Profile? Read More »
Client testimonials, product reviews, customer service reviews, and any positive review in between, are one of the best ways to increase your company’s credibility, in turn producing more sales and conversions. Via several consumer studies, it’s proven that a company with positive reviews on Google as well as on their website is more likely to …
Are you noticing that the landing pages on your website are receiving high traffic rates but low conversion rates? If so, we understand that this can be a very frustrating task to handle, as there can be many factors as to why your landing pages aren’t landing you new business. As you want everyone visiting …
Contact forms and their submissions are excellent forms of conversions for your website. They are quick, easy, and efficient ways for potential or existing customers to contact you. That is why it is crucial that you are receiving these submissions, as without them you will not be able to contact these individuals back. So is …
Coming up with the perfect blog post that will drive traffic to your website can pose difficulty, especially if you are struggling with the perfect title. While there is no right or wrong blog topic title, by implementing keyword research, social listening, and competitor research, you will be able to open your blog topic list …
