Lydia Whitaker

blog written on notepad

How Do You Write an SEO Friendly Blog?

Creating and writing content for a website is a key part of a successful SEO strategy. It is important to correctly optimize the content being written to help your website’s rankings in the long run. A good rule of thumb while writing a blog or any content for a website is to make sure it …

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Google Ads on a Phone Screen

4 Benefits of Running Google Ads for Your Business 

Google is one of the largest search engines in the world, with 5 billion searches made daily. How is your business/website going to stand apart from all the other websites on Google? There are a few strategies that you can use to help bump your website to the top of Google’s search results page. Focusing …

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AMP on a phone screen

What is the Importance of Accelerated Mobile Pages?

What is an Accelerated Moble Page?  Accelerated Mobile Pages, also know as AMP, is a growing part of successful SEO strategies. Accelerated Mobile Pages is a certain kind of coding that allows a site to load quicker on a mobile device. Many times, pages and sites load quicker on desktops and slower on mobile devices. …

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Reviews on Phone

What Are The Benefits of Getting Google Reviews?

People really value what previous customers have to say about businesses. Business can be impacted negatively or positively depending on the reviews that the company has online. Studies have shown that consumers typically like to read ten reviews from a website or product before purchasing it for the first time. So it is vital to …

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Computer showing Google Search Console

Four Ways Google Search Console Can Help Improve SEO for Your Business.

There are many different tools out there that can help a business improve SEO and optimize an overall website. One of the most popular and helpful tools is Google Search Console. Unlike many search engine optimization tools out there, Google Search Console is free to use. It also provides a variety of different information that …

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Content Management Systems

The Difference Between Content Management Systems

A CMS platform stands for content management system. CMS is a platform that allows you to create and manage a website easily. If you don’t use a CMS platform, you will need to know, understand, and write code that can be very difficult to learn, time-consuming, and leaves room for mistakes. CMS systems are made …

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Homepage layout design

What Should I Include on My Homepage?

 The homepage is a crucial aspect of a website. This page is typically the landing page, which is where users get their first impression of a website. Many factors should be considered while building a homepage, including design, color scheme, images, and content. The homepage should also be giving users a summary of the rest …

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Google on a Phone screen

What is Google’s Panda Algorithm?

What is Google’s Panda Algorithm? Google has created many algorithms over the years to help user search results be more relevant and valuable. These algorithms also help Google reward high-quality websites, and it also gives penalties to websites of low quality. Websites that are of good quality will be rewarded over time by ranking higher …

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SEO Solutions on Post it note

What is the difference between Whitehat and Blackhat SEO?

There are many practices to optimize a website in order to rank higher within a search engine results page. Google has in place different algorithms that help websites rank higher if the rules are followed. When these algorithms are followed, websites are more user-friendly, informative and will be rewarded by Google. However, some unethical websites …

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seo graph on napkin

What is the Difference Between On-Page and Off-Page SEO?

To achieve higher rankings on search engines such as Google it is important to have a successful search engine optimization strategy. A way to develop a successful SEO strategy is to utilize both on-page and off-page SEO strategies. Google algorithms will notice when a website uses both on-page and off-page SEO and reward websites for …

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images going into computer

Benefits of Using Images on Your Website

An excellent way to positively impact search engine optimization, website design, and users’ experience all in one is to add images and videos to a website. Not only is media more eye-catching and engaging for users but will also show search engines that a website is valuable. Here are some ways that the use of …

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website pages

Essential Website Pages for Effective SEO

Every page on a website is important for SEO. Each page should be unique and present relevant content that includes SEO practices such as internal links and keywords. However, there are a few essential pages that every website should have that will benefit the company from an SEO perspective. Home Page: The Home Page is …

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Content SEO Crossword

Content is Key to Successful SEO

Google has over 6.7 billion searches a day, so Google worked to set in place certain algorithms to provide users the most useful and relevant content in seconds. To provide these 6.7 billion searches a day the most useful data, Google’s Panda algorithm will rank websites higher based on the quality, quantity, and relevance of …

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