Lydia Whitaker

Pay per Click graphic with a computer

Guide to Developing a Successful Paid Search Strategy

PPC is a marketing strategy that many businesses use that use pay-per-click ads. If your business is looking for immediate results, then creating and running a PPC campaign is a great idea. While creating and developing your paid search campaign, it is critical that you follow the following steps listed below to ensure that your …

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online shop on a cell phone

How Do I Prepare My Local SEO for the Upcoming Holiday Season?

Everyone knows that although holidays are festive and fun, they also come with a lot of stress and planning. It is important that you don’t forget to think about your business’s SEO strategy throughout all the chaos of buying loved one’s gifts and decorating. Here are a few marketing tips to make sure that your …

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laptop screen with keywords on it

Tips on How to Avoid Keyword Stuffing

What Is Keyword Stuffing? Keyword stuffing is just what it sounds like; a website stuffs its content with a particular keyword. This oftentimes feels unnatural to read because a word is repeated too many times; it’s out of context and not relevant to the webpage. Another example of keyword stuffing that websites sometimes do is …

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man clicking increase sales

3 Ways SEO Can Improve a Business’s Performance

Every business wants to improve its’ performance by gaining more customers, developing brand awareness, and increasing revenue. An excellent way for companies to do all three of these things without spending money on advertisements is to focus on search engine optimization. If your business is not seeing immediate results, don’t worry. SEO is a long-term …

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SEO tools

What SEO Tools Should You Be Using?

What is an SEO Tool? SEO tools are different websites or software that help compile a list of valuable insights that can help you improve SEO for your website. These tools can provide a complete website audit, help with keyword research, find broken links, and more! There are so many different SEO tools out there, …

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ecommerce website

Best Website Platforms to Use for an Ecommerce Site

One of the keys to being a successful online store is to have a user-friendly, enjoyable, well-designed e-commerce platform for your website. There are so many different content management systems for e-commerce websites, so we put together a list of some of the best platforms for e-commerce. Read each of the following to determine which …

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team working on computer on local seo

How Do You Improve Local SEO for Your Small Business?

Optimizing local SEO helps smaller businesses increase their visibility on a search engine results page in specific locations. Taking steps to improve your local SEO is crucial to increase traffic to your website, gain more leads, and enhance brand awareness. Here are four ways to improve your local SEO today: Google My Business Creating and …

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schema spelled out with blocks

The Different Types of Schema Markup That Can Benefit Your Business

Schema is a very beneficial addition that every website can and should utilize. Schema is a specific type of code that can be placed on the backend of a website or webpage. This particular code helps Google and other search engines understand the kind of content that is on a webpage. Because Google and other …

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blog written on notepad

How Do You Write an SEO Friendly Blog?

Creating and writing content for a website is a key part of a successful SEO strategy. It is important to correctly optimize the content being written to help your website’s rankings in the long run. A good rule of thumb while writing a blog or any content for a website is to make sure it …

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Google Ads on a Phone Screen

4 Benefits of Running Google Ads for Your Business 

Google is one of the largest search engines in the world, with 5 billion searches made daily. How is your business/website going to stand apart from all the other websites on Google? There are a few strategies that you can use to help bump your website to the top of Google’s search results page. Focusing …

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AMP on a phone screen

What is the Importance of Accelerated Mobile Pages?

What is an Accelerated Moble Page?  Accelerated Mobile Pages, also know as AMP, is a growing part of successful SEO strategies. Accelerated Mobile Pages is a certain kind of coding that allows a site to load quicker on a mobile device. Many times, pages and sites load quicker on desktops and slower on mobile devices. …

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Reviews on Phone

What Are The Benefits of Getting Google Reviews?

People really value what previous customers have to say about businesses. Business can be impacted negatively or positively depending on the reviews that the company has online. Studies have shown that consumers typically like to read ten reviews from a website or product before purchasing it for the first time. So it is vital to …

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Computer showing Google Search Console

Four Ways Google Search Console Can Help Improve SEO for Your Business.

There are many different tools out there that can help a business improve SEO and optimize an overall website. One of the most popular and helpful tools is Google Search Console. Unlike many search engine optimization tools out there, Google Search Console is free to use. It also provides a variety of different information that …

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Content Management Systems

The Difference Between Content Management Systems

A CMS platform stands for content management system. CMS is a platform that allows you to create and manage a website easily. If you don’t use a CMS platform, you will need to know, understand, and write code that can be very difficult to learn, time-consuming, and leaves room for mistakes. CMS systems are made …

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Homepage layout design

What Should I Include on My Homepage?

 The homepage is a crucial aspect of a website. This page is typically the landing page, which is where users get their first impression of a website. Many factors should be considered while building a homepage, including design, color scheme, images, and content. The homepage should also be giving users a summary of the rest …

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Google on a Phone screen

What is Google’s Panda Algorithm?

What is Google’s Panda Algorithm? Google has created many algorithms over the years to help user search results be more relevant and valuable. These algorithms also help Google reward high-quality websites, and it also gives penalties to websites of low quality. Websites that are of good quality will be rewarded over time by ranking higher …

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SEO Solutions on Post it note

What is the difference between Whitehat and Blackhat SEO?

There are many practices to optimize a website in order to rank higher within a search engine results page. Google has in place different algorithms that help websites rank higher if the rules are followed. When these algorithms are followed, websites are more user-friendly, informative and will be rewarded by Google. However, some unethical websites …

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seo graph on napkin

What is the Difference Between On-Page and Off-Page SEO?

To achieve higher rankings on search engines such as Google it is important to have a successful search engine optimization strategy. A way to develop a successful SEO strategy is to utilize both on-page and off-page SEO strategies. Google algorithms will notice when a website uses both on-page and off-page SEO and reward websites for …

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images going into computer

Benefits of Using Images on Your Website

An excellent way to positively impact search engine optimization, website design, and users’ experience all in one is to add images and videos to a website. Not only is media more eye-catching and engaging for users but will also show search engines that a website is valuable. Here are some ways that the use of …

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