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Lydia Whitaker

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What Hashtags Should You Use for A Business Instagram’s Posts?

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Social media is a marketing tool that is consistently growing in popularity. Businesses in all different industries use Instagram, Facebook, Snapchat, TikTok, and more to connect with existing customers and reach new ones. Instagram is the second most popular social networking platform right after Facebook. With millions of users daily, Instagram is a highly effective …

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How Can I Optimize My Website for Voice Searches?

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Voice Search first became introduced to the world in 2011 when Apple released their new iPhone that came equipped with Siri. Siri became very popular quickly. Soon after, Amazon developed a smart home device, Alexa, the first mainstream smart speaker. Now, over 118 million people in the US own a smart home device, and 100 …

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A Guide to E-commerce SEO

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What is E-commerce SEO? Ecommerce SEO is the ongoing process of increasing organic traffic to your online store from search engines like Google and Bing. SEO allows for ecommerce sites to rank higher on search engines. Ranking higher on search engines such as Google will create more visibility to the online store, increase traffic to …

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What Should I Include in My Website’s Footer?

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A website footer is found at the bottom of every website past the body of each page. The footer is sometimes an underrated aspect of a site that website owners often overlook. However, this is an excellent area of a site to provide additional information and links that users can find easily. If you are …

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What is an SSL Certificate, and Do I Need One?

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Data breaches and cyberattacks causing personal information leaks happen all the time across the web. Luckily, there is a way for websites to secure their sites and protect their users’ information with an SSL certificate. Keep reading to learn more: What Is an SSL Certificate? A Secure Socket Layer (SSL) is a certificate that can …

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What Factors Effects A Website’s Google Ranking?

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Are you trying to get your website to show up on the first page of Google’s search results page but are having trouble? Here are some of the key factors that will affect your search rankings and some strategies on how to improve your search visibility: Content  Google’s Panda algorithm filters out websites with thin, …

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How Do I Optimize My Business’ Instagram Account?

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Instagram is one of the most used social media platforms by both businesses and consumers today. That is why it is so important that your business takes all the steps to optimize your business account to reach your target audience, improve business, and increase brand awareness. Here are some of the essential steps you should …

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How To Promote New Product or Service Effectively

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If your business has recently launched a new product or is offering new services, it is important that you take the essential steps to promote properly in order to reach your target audience and generate sales. There are many different outlets and ways to effectively and quickly promote your new product/service throughout the digital world. …

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A Guide to Facebook Ads for Small Businesses

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Step 1: Develop a Strategy Developing a strategy for your Facebook Ad campaign is a key initial step to being successful. If you are creating ads without a well thought out plan, you will be wasting your time and money without seeing the results you want. While you build your ad strategy, you should ask …

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What Social Media Platforms Should I Be Using For My Business?

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In today’s digital world, it is essential that your business has a solid social presence and social media strategy. Social media is one of the best ways for your business to build brand awareness, connect with potential customers, communicate with existing customers, and increase overall business. However, so many social media platforms have been developed …

What Social Media Platforms Should I Be Using For My Business? Read More »

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Everything You Need To Know About Email Marketing

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What is Email Marketing? Email marketing is an excellent strategy that small businesses should implement to build customer loyalty and sales. This marketing strategy involves sending out email campaigns to different target audiences. Many companies use email marketing to send out different specials or sales to customers, which is known as a promotional email. The …

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Guide to Developing a Successful Paid Search Strategy

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PPC is a marketing strategy that many businesses use that use pay-per-click ads. If your business is looking for immediate results, then creating and running a PPC campaign is a great idea. While creating and developing your paid search campaign, it is critical that you follow the following steps listed below to ensure that your …

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How Do I Prepare My Local SEO for the Upcoming Holiday Season?

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Everyone knows that although holidays are festive and fun, they also come with a lot of stress and planning. It is important that you don’t forget to think about your business’s SEO strategy throughout all the chaos of buying loved one’s gifts and decorating. Here are a few marketing tips to make sure that your …

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Tips on How to Avoid Keyword Stuffing

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What Is Keyword Stuffing? Keyword stuffing is just what it sounds like; a website stuffs its content with a particular keyword. This oftentimes feels unnatural to read because a word is repeated too many times; it’s out of context and not relevant to the webpage. Another example of keyword stuffing that websites sometimes do is …

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3 Ways SEO Can Improve a Business’s Performance

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Every business wants to improve its’ performance by gaining more customers, developing brand awareness, and increasing revenue. An excellent way for companies to do all three of these things without spending money on advertisements is to focus on search engine optimization. If your business is not seeing immediate results, don’t worry. SEO is a long-term …

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What SEO Tools Should You Be Using?

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What is an SEO Tool? SEO tools are different websites or software that help compile a list of valuable insights that can help you improve SEO for your website. These tools can provide a complete website audit, help with keyword research, find broken links, and more! There are so many different SEO tools out there, …

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Best Website Platforms to Use for an Ecommerce Site

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One of the keys to being a successful online store is to have a user-friendly, enjoyable, well-designed e-commerce platform for your website. There are so many different content management systems for e-commerce websites, so we put together a list of some of the best platforms for e-commerce. Read each of the following to determine which …

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How Do You Improve Local SEO for Your Small Business?

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Optimizing local SEO helps smaller businesses increase their visibility on a search engine results page in specific locations. Taking steps to improve your local SEO is crucial to increase traffic to your website, gain more leads, and enhance brand awareness. Here are four ways to improve your local SEO today: Google My Business Creating and …

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The Different Types of Schema Markup That Can Benefit Your Business

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Schema is a very beneficial addition that every website can and should utilize. Schema is a specific type of code that can be placed on the backend of a website or webpage. This particular code helps Google and other search engines understand the kind of content that is on a webpage. Because Google and other …

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