Lucy St. Sauveur

What Is The Difference Between On-Page and Off-Page SEO?

Search engine optimization (SEO) is crucial for improving a website’s visibility and search rankings. SEO can be divided into two main categories– on-page and off-page. Understanding the difference between these two strategies is essential for website owners looking to boost their online presence. In this blog, we’ll compare on-page and off-page SEO and outline effective […]

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What’s The Importance of User Experience For SEO?

When it comes to Search Engine Optimization, user experience has become a significant ranking factor. In this blog, we’ll discuss how user experience can affect your SEO strategy’s success, as well as outline a few tips you can follow to improve your website’s performance. What Is User Experience (UX)? User experience (UX) refers to the

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How Can I Track and Improve My Website’s Google Rankings?

When it comes to the competitive nature of SEO, search rankings are crucial for your website’s overall success. In this blog, we’ll explore effective strategies and tools to help you monitor and improve your website’s position in Google search results. What Are Google Rankings? Google rankings refer to the position of a website in search

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What To Look For When Auditing a Website

If you’re a business owner, you know how crucial it is to maintain a functioning and well-optimized website. Website auditing is a crucial process that evaluates the overall performance of your site. In this blog, we’ll explore how to conduct a website audit using online tools and highlight what exactly you should be looking for.

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Three Strategies To Get More Google Reviews

Google reviews are a crucial element for businesses striving to enhance their online visibility and credibility. Getting more positive reviews can significantly impact your SEO strategy by boosting search rankings and attracting more customers. In this blog, we’ll explore three simple yet effective strategies you can follow to attain more Google reviews. Why Are Google

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How Can I Find and Fix Broken Links On My Website?

When it comes to Search Engine Optimization (SEO), links are an important technique that guide users from one piece of content to another. However, broken links can frustrate your audience and damage your website’s search engine rankings. In this blog, we’ll explore how you can effectively find and fix broken links on your website. How

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Tips To Improve Your Local SEO Strategy

An effective local SEO strategy is essential for businesses looking to attract customers in their area and stand out in competitive markets. In this blog, we’ll focus on three primary tips for optimizing your local SEO efforts so you can improve your search rankings and drive more traffic to your website. Optimize Your Google Business

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What Is Metadata and How Does It Help With SEO?

In this comprehensive guide, we’ll explore the significance of metadata for SEO and explain how to create page titles and meta descriptions that will position your website at the top of search engine results pages. What is Metadata? Metadata can be understood as data that provides information about a piece of content. In the context

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How Can I Optimize My On-Page Content To Boost Organic Traffic?

On-page content optimization is essential for improving your website’s visibility, relevance, and organic traffic. In this blog, we’ll explore a few effective strategies to enhance your on-page content to better meet the needs of your audience and search engines. What Is On-Page Content Optimization? On-page content refers to the textual, visual, and design elements that

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How To Use Long-Tail Keywords In Your SEO Strategy

Keywords serve as digital landmarks, guiding potential visitors to your website. Search engine optimization (SEO) typically focuses on two variations of keywords— short and long-tail. In any successful SEO strategy, it’s important to understand the value of long-tail keywords in driving traffic and achieving higher rankings. In this blog, we’ll explore what long-tail keywords are, the

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A desk cluttered with papers with a desktop monitor at the center. The monitor showcases a web page with "Web Design" written in big letters across the top

High Clicks and Low Conversions? Signs That Your Website Needs an Update

Have you ever noticed people are visiting your website, but no one is booking your services? The occurrence of high website traffic without corresponding conversions often stems from a misalignment between what visitors see and what evokes an action to be taken. If you find yourself in this situation, it may be a sign that

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How To Build a Mailing List For Email Marketing

Email marketing is a powerful tool for businesses of all types to connect with their audience and drive conversions. In order to create a successful email marketing strategy, you need to first build a mailing list. In this guide, we’ll explore some effective strategies to help you build a mailing list that drives results, as

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What are the Benefits of a Google Business Profile?

A Google Business Profile is an invaluable tool for businesses looking to improve their SEO and increase their online visibility. By optimizing this profile with accurate information, engaging content, and positive reviews, you can significantly improve your search rankings. In this blog, we’ll explore how to create a Google Business Profile and what benefits this

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What Are SERPS & How Do They Affect SEO?

A comprehensive understanding of SERPs and their impact on Search Engine Optimization is crucial for businesses and marketing teams that are aiming to establish a strong online presence. In this blog, we’ll define what a SERP is, explain its importance for SEO, and explore a few strategies you can follow to improve your website’s rankings.

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How to Use Google Search Console in Your SEO Strategy

Google Search Console is a free service that helps you monitor, maintain, and troubleshoot your site’s performance in Google Search results. It plays an imperative role in enhancing your online presence. In this beginner’s guide, we’ll focus on how to navigate Google Search Console and a few ways you can use the data to make informed

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How To Write Relevant Website Content in 2024

The new year is here! Now is an ideal time for business owners and marketing teams to reflect on their overall search engine optimization strategy and make informed decisions on how to improve on-page content. Creating website content that resonates with your audience remains a crucial aspect of SEO success. As we begin 2024, read

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What’s the Difference Between Local SEO and Traditional SEO?

Search engine optimization (SEO) is often broken down into two strategies: traditional and local. While both of these strategies share the common goal of improving online visibility, there are several distinctions between the two. In this blog, we’ll explore the differences between traditional SEO and local SEO, how to improve your local SEO, and how

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What Are the Different Types of Search Traffic?

As we rapidly approach the end of the year, it’s important to reflect on how your website’s key performance indicators have developed. Understanding the diverse forms of search traffic is a fundamental aspect of measuring the success of your SEO strategy. Each type of search traffic can have unique qualities that impact a website’s visibility,

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Three Off-Page SEO Tips For New Websites

Starting a new website can be a challenging endeavor. Off-page SEO techniques play an imperative role in boosting a website’s visibility, authority, and overall search rankings. In this blog, we’ll explore three off-page SEO tips that new websites can use to enhance their online presence. Utilize Google’s Free Platforms Google offers a wide range of

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Measuring SEO Success: Understanding Organic Search Traffic

At the core of Search Engine Optimization (SEO), driving organic search traffic is fundamental to long-term success. Understanding and measuring organic search traffic is essential in determining the effectiveness of your overall SEO strategy. In this blog, we’ll explain the significance of organic traffic, discuss how you can measure your current metrics, and explore tips

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