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Lily Pillsbury

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The Benefits of Service Area Pages for SEO

If you’ve ever encountered a business on Google by landing on a specific town page, these are called service area pages (SAPs). These are created to help improve local SEO and establish authority within a particular area. Local SEO is a powerful tool to reach potential customers around your neighborhood – especially if you have a high …

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Google Reviews: Why They’re Important & How To Gain More

Word-of-mouth is one of the most powerful marketing methods to date. What customers say about your business through Google reviews is much more important to potential customers than what you have to say. This is why it is critical to have consistent and frequent positive reviews on your Google My Business page. Due to the …

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content strategy for 2023

4 Tips to Updating Old Website Content for SEO

Historical optimization is the term used to keep content fresh and up-to-date on your website. This can significantly impact your traffic, engagement, and SEO. You may have content on your website that is over ten years old – although it is great to have content on your website that is dated this far back, it’s …

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What You Should Know About The Switch to GA4

Google Analytics has launched what they claim to be “the future of analytics.” As of July 1, Universal Analytics is a thing of the past, and all websites should be migrated to GA4. Google Analytics 4 allows website owners to measure traffic, engagement, conversions, and more on any application they rely on. One of the …

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3 Signs Your Website Needs A Refresh

The content throughout your website is among the most critical aspects of attracting visitors and potentially gaining conversions. While some may want bright images and infographics, the SEO value that comes from them differs from what informative content, internal links, and calls to action can bring you. It is important to periodically update your website …

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Why Should Your Business Be On LinkedIn?

LinkedIn is a powerful networking tool; people use it for building connections. LinkedIn is important for your company for many reasons. It’s a place for your employees to recognize themselves as members of staff within the company. They can share and reshare information about the company, which builds brand awareness and credibility and will drive …

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Tips on Choosing Website Platforms for E-Commerce

In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs. …

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4 Ways to Use Google Analytics for Content Ideas

When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results.   Create Variations on Popular Content Naturally, we want our …

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When is the Best Time to Run Facebook Ads?

Since its inception, Facebook advertising has proven itself to be a cost-effective and easy-to-use platform for marketers in every industry. Between its intuitive audience targeting and comprehensive reporting, many businesses have made it their go-to marketing vehicle. However, to maximize the success of Facebook ads, it’s vital for advertisers to understand their demographics’ behavior, especially as it syncs …

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How To Keep Up With Social Media Algorithms?

Social media is constantly evolving to incorporate more features and tools for optimization. It’s time to say goodbye to status updates and static images and start growing your online community.  While constantly changing social media trends can feel time-consuming, it will allow you to connect with your audience and beat out competitors. Keep reading for …

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what is FAQ Schema for SEO

What is FAQ Schema & How Does It Help SEO?

If you have a question, but don’t know the answer, you will probably turn to Google. With nearly 3.5 billion searches daily, the search engine results page continues to grow more and more complex. It is that much more important to do everything you can to stand out amongst your competitors.   Just a few …

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PPC vs. SEO: What Is Right For You?

Choosing between SEO and PPC is difficult for many small business owners. Both use strategies that work for both long-term and short-term growth. In simple terms, organic traffic comes into your website from rankings in search results driven by SEO. PPC comes from paid placements on search engines and social media, resulting in short-term bursts …

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Determine If Your Site is Optimized for Technical SEO 

With many different elements of SEO, it is essential to ensure that your site is optimized for technical aspects. There are a few pretty obvious signs that will help to determine if your site is well-optimized or not. Keep reading to learn more about technical SEO to understand where your website ranks and why:   …

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Identifying Your Target Audience to Drive SEO

Did you know that identifying your audience is a great way to help you better meet your customer needs? You can design a marketing campaign using information from your target audience research to help you reach the right people. Things like using tone and language that will appeal to them are critical.  Keep reading below …

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Starting a Business? 4 Steps to Build Your Online Presence

 If you plan to start an online business, many steps are involved in getting it started and building out your online presence. For example, making critical financial decisions, deciding on location and business name, building a website, and much more are all steps to starting an online small business. Keep reading below to learn more …

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