If you’ve ever encountered a business on Google by landing on a specific town page, these are called service area pages (SAPs). These are created to help improve local SEO and establish authority within a particular area. Local SEO is a powerful tool to reach potential customers around your neighborhood – especially if you have a high …
Word-of-mouth is one of the most powerful marketing methods to date. What customers say about your business through Google reviews is much more important to potential customers than what you have to say. This is why it is critical to have consistent and frequent positive reviews on your Google My Business page. Due to the …
Google Reviews: Why They’re Important & How To Gain More Read More »
Historical optimization is the term used to keep content fresh and up-to-date on your website. This can significantly impact your traffic, engagement, and SEO. You may have content on your website that is over ten years old – although it is great to have content on your website that is dated this far back, it’s …
Google Analytics has launched what they claim to be “the future of analytics.” As of July 1, Universal Analytics is a thing of the past, and all websites should be migrated to GA4. Google Analytics 4 allows website owners to measure traffic, engagement, conversions, and more on any application they rely on. One of the …
The content throughout your website is among the most critical aspects of attracting visitors and potentially gaining conversions. While some may want bright images and infographics, the SEO value that comes from them differs from what informative content, internal links, and calls to action can bring you. It is important to periodically update your website …
When it comes to Search Engine Optimization, there are things you should and should not do. It can be difficult to understand what can penalize your website on Google and what can help you rank higher. Things such as link building, content creation, structuring internal links, H1 tags, page titles, page speed, SSL certificates, anchor …
LinkedIn is a powerful networking tool; people use it for building connections. LinkedIn is important for your company for many reasons. It’s a place for your employees to recognize themselves as members of staff within the company. They can share and reshare information about the company, which builds brand awareness and credibility and will drive …
Many people ask when they will start seeing improved SEO results for their businesses or why they aren’t showing up on Google yet. Typically, the average length is three months until you should see improved rankings on Google. However, it also depends on how fast Google crawls its website, and a variety of different things …
In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs. …
Tips on Choosing Website Platforms for E-Commerce Read More »
When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results. Create Variations on Popular Content Naturally, we want our …
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Since its inception, Facebook advertising has proven itself to be a cost-effective and easy-to-use platform for marketers in every industry. Between its intuitive audience targeting and comprehensive reporting, many businesses have made it their go-to marketing vehicle. However, to maximize the success of Facebook ads, it’s vital for advertisers to understand their demographics’ behavior, especially as it syncs …
When it comes to the content on your website, the main focus tends to be on creating fresh content that highlights your keywords and services to help you rank higher on search result pages. Creating content on a consistent basis is a ranking factor and helps improve your website’s SEO, but what about all of …
Social media is constantly evolving to incorporate more features and tools for optimization. It’s time to say goodbye to status updates and static images and start growing your online community. While constantly changing social media trends can feel time-consuming, it will allow you to connect with your audience and beat out competitors. Keep reading for …
If you are a local business owner who has not yet started to prioritize your business in the local area, now is the time to get started. With so many different factors to push your business out there in the local market, where do you even begin? Look no further than the local search pack …
If you have a question, but don’t know the answer, you will probably turn to Google. With nearly 3.5 billion searches daily, the search engine results page continues to grow more and more complex. It is that much more important to do everything you can to stand out amongst your competitors. Just a few …
Choosing between SEO and PPC is difficult for many small business owners. Both use strategies that work for both long-term and short-term growth. In simple terms, organic traffic comes into your website from rankings in search results driven by SEO. PPC comes from paid placements on search engines and social media, resulting in short-term bursts …
Did you know that 80% of online shoppers won’t revisit a website after a bad user experience? There is a common misconception that SEO is all about keywords and link building. Although this is a large part of it, SEO also goes far beyond it. Google considers a plethora of factors when ranking your site, …
With many different elements of SEO, it is essential to ensure that your site is optimized for technical aspects. There are a few pretty obvious signs that will help to determine if your site is well-optimized or not. Keep reading to learn more about technical SEO to understand where your website ranks and why: …
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Did you know that identifying your audience is a great way to help you better meet your customer needs? You can design a marketing campaign using information from your target audience research to help you reach the right people. Things like using tone and language that will appeal to them are critical. Keep reading below …
If you plan to start an online business, many steps are involved in getting it started and building out your online presence. For example, making critical financial decisions, deciding on location and business name, building a website, and much more are all steps to starting an online small business. Keep reading below to learn more …
Starting a Business? 4 Steps to Build Your Online Presence Read More »
