Lily Pillsbury

What is FAQ Schema & How Does It Help SEO?

If you have a question, but don’t know the answer, you will probably turn to Google. With nearly 3.5 billion searches daily, the search engine results page continues to grow more and more complex. It is that much more important to do everything you can to stand out amongst your competitors.   Just a few …

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PPC vs. SEO: What Is Right For You?

Choosing between SEO and PPC is difficult for many small business owners. Both use strategies that work for both long-term and short-term growth. In simple terms, organic traffic comes into your website from rankings in search results driven by SEO. PPC comes from paid placements on search engines and social media, resulting in short-term bursts …

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Determine If Your Site is Optimized for Technical SEO 

With many different elements of SEO, it is essential to ensure that your site is optimized for technical aspects. There are a few pretty obvious signs that will help to determine if your site is well-optimized or not. Keep reading to learn more about technical SEO to understand where your website ranks and why:   …

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Identifying Your Target Audience to Drive SEO

Did you know that identifying your audience is a great way to help you better meet your customer needs? You can design a marketing campaign using information from your target audience research to help you reach the right people. Things like using tone and language that will appeal to them are critical.  Keep reading below …

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Starting a Business? 4 Steps to Build Your Online Presence

 If you plan to start an online business, many steps are involved in getting it started and building out your online presence. For example, making critical financial decisions, deciding on location and business name, building a website, and much more are all steps to starting an online small business. Keep reading below to learn more …

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website with microscope on meta titles and descriptions

How To Optimize Meta Titles & Descriptions?

To utilize your page titles and meta descriptions for SEO, you should follow some specific guidelines to make them stand out among your competitors. When writing your page titles and meta descriptions, the rules to follow are simple yet effective, and making sure they are well-optimized helps drive traffic.  Page titles and meta descriptions are HTML codes found …

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Why Are KPIs Important For Your Online Growth?

A key performance indicator (KPI) is a measure that will be used to determine how well you have met your company’s goals – whether that means in marketing, financial, or sales. Strong business leaders should set a number of KPIs for any project or campaign to better identify how well it is performing.    What …

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How Can You Make The Most Out Of User-Generated Content? 

Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain …

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Why Is It Important to Monitor Google Algorithms?

Every business owner that is online should understand the importance of SEO and how it can be impacted by Google algorithms. SEO in itself is the process of increasing your presence on search engine results pages, therefore, increasing your business’ awareness. The stronger your SEO, the more traffic your website will see.  Google algorithms can …

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How Are Social Media Channels Changing in 2022?

Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity …

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google my business website with magnify glass over title

Optimize Google Business Profile To Increase Awareness

In order to succeed nowadays in business, you must have a strong online presence. The more you make customers aware of your products and services, the more likely they are to choose you. Maintaining and monitoring your online channels can be a daunting task, but it is critical in raising awareness for your business. With …

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A Guide To Avoid Being Penalized By Google

Google penalizes businesses that present on their search engine results page and violates Google’s quality guidelines. These penalties will result in a drop in rankings as well as a loss of organic traffic. Keep reading below to learn more about how to avoid being penalized by Google. There are plenty of common mistakes, you may …

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How to Retain Your SEO Ranking When Launching a New Website

After deciding you want a new website, it can be hard to focus on anything besides the new design or features. Carrying over all the SEO elements is just as important, if not more, to maintain SEO ranking. The risks of losing traffic, losing valuable website information, and even losing SERP rankings are real issues …

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How To Optimize Multiple Channels in 2022

In 2022, there are countless platforms and channels that businesses are using to reach consumers. On top of that, consumers are using even more channels to find new information and products. Using multiple social media platforms can be great to target different audiences, but only if used correctly. Additionally, staying up to date with the …

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What Google Tools Should You Use in 2022? 

Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business. …

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How Can You Improve Your Website’s User Experience? 

More than 80% of online shoppers say that they won’t revisit a website after a bad user experience. With that being said, many people believe that having a functional website is synonymous with having a visually appealing website, but this isn’t always the case.  If you have an aesthetically pleasing website but still wondering why …

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How Do I Build Brand Awareness Using Social Media?

Are you looking to utilize social media in order to improve the visibility and brand awareness of your business? Keeping up with the latest social media trends is a great way to build a strong social media following which will translate to website traffic. We’ve curated a list of some social media tools that you …

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How Can I Drive Traffic To My Website in 2022?

Decreases in website traffic after the holiday season are inevitable. People were spending time with family and friends, and are no longer in the market for services and products. This means less time spent browsing the web, and less need for services during this time. There are a few key ways to combat this traffic …

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