Lily Pillsbury

Benefits of Google Search Console for Businesses

Google Search Console is a service provided by Google that allows marketing professionals to monitor overall site health and performance, all relative to Google search. It provides metrics related to search performance and user experience, which can help you improve your overall rankings on Google. The search console provides valuable metrics and a way for […]

Benefits of Google Search Console for Businesses Read More »

Top Social Media Platforms for Your Business in 2024

Whether you are just starting your business or a current business owner who wants to leverage social media more in the new year, you’ve come to the right place. Social media is about more than just putting your business online and getting a following. Each platform is meant for something different. Does it fit your

Top Social Media Platforms for Your Business in 2024 Read More »

screenshot of Google PageSpeed Insights page

Tips to Improve Your Google PageSpeed Insights Score

A high PageSpeed score enhances user experience and positively impacts search engine rankings. If you want to boost your website’s performance, here are some tips to improve your Google PageSpeed Insights score.   Optimize Images Large images can negatively impact your website load speed. Consider compressing and resizing images before uploading them to your site.

Tips to Improve Your Google PageSpeed Insights Score Read More »

SEO Content Strategy: What Should You Avoid?

From keyword research and link building to mobile optimization and page accessibility, multiple factors determine a website’s ranking across search engines. Content strategy is one of the most essential factors in your SEO plan, and there are several things to avoid.  Writing content without focusing on keywords   Another error to avoid with your SEO content

SEO Content Strategy: What Should You Avoid? Read More »

view of a map with some location pins scattered

The Benefits of Service Area Pages for SEO

If you’ve ever encountered a business on Google by landing on a specific town page, these are called service area pages (SAPs). These are created to help improve local SEO and establish authority within a particular area. Local SEO is a powerful tool to reach potential customers around your neighborhood – especially if you have a high

The Benefits of Service Area Pages for SEO Read More »

Google Reviews: Why They’re Important & How To Gain More

Word-of-mouth is one of the most powerful marketing methods to date. What customers say about your business through Google reviews is much more important to potential customers than what you have to say. This is why it is critical to have consistent and frequent positive reviews on your Google My Business page. Due to the

Google Reviews: Why They’re Important & How To Gain More Read More »

content strategy for 2023

4 Tips to Updating Old Website Content for SEO

Historical optimization is the term used to keep content fresh and up-to-date on your website. This can significantly impact your traffic, engagement, and SEO. You may have content on your website that is over ten years old – although it is great to have content on your website that is dated this far back, it’s

4 Tips to Updating Old Website Content for SEO Read More »

What You Should Know About The Switch to GA4

Google Analytics has launched what they claim to be “the future of analytics.” As of July 1, Universal Analytics is a thing of the past, and all websites should be migrated to GA4. Google Analytics 4 allows website owners to measure traffic, engagement, conversions, and more on any application they rely on. One of the

What You Should Know About The Switch to GA4 Read More »

3 Signs Your Website Needs A Refresh

The content throughout your website is among the most critical aspects of attracting visitors and potentially gaining conversions. While some may want bright images and infographics, the SEO value that comes from them differs from what informative content, internal links, and calls to action can bring you. It is important to periodically update your website

3 Signs Your Website Needs A Refresh Read More »

Tips on Choosing Website Platforms for E-Commerce

In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs.

Tips on Choosing Website Platforms for E-Commerce Read More »

4 Ways to Use Google Analytics for Content Ideas

When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results.   Create Variations on Popular Content Naturally, we want our

4 Ways to Use Google Analytics for Content Ideas Read More »

When is the Best Time to Run Facebook Ads?

Since its inception, Facebook advertising has proven itself to be a cost-effective and easy-to-use platform for marketers in every industry. Between its intuitive audience targeting and comprehensive reporting, many businesses have made it their go-to marketing vehicle. However, to maximize the success of Facebook ads, it’s vital for advertisers to understand their demographics’ behavior, especially as it syncs

When is the Best Time to Run Facebook Ads? Read More »

How To Keep Up With Social Media Algorithms?

Social media is constantly evolving to incorporate more features and tools for optimization. It’s time to say goodbye to status updates and static images and start growing your online community.  While constantly changing social media trends can feel time-consuming, it will allow you to connect with your audience and beat out competitors. Keep reading for

How To Keep Up With Social Media Algorithms? Read More »

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.