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Lily Pillsbury

Tips on Choosing Website Platforms for E-Commerce

In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs. …

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4 Ways to Use Google Analytics for Content Ideas

When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results.   Create Variations on Popular Content Naturally, we want our …

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When is the Best Time to Run Facebook Ads?

Since its inception, Facebook advertising has proven itself to be a cost-effective and easy-to-use platform for marketers in every industry. Between its intuitive audience targeting and comprehensive reporting, many businesses have made it their go-to marketing vehicle. However, to maximize the success of Facebook ads, it’s vital for advertisers to understand their demographics’ behavior, especially as it syncs …

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How To Keep Up With Social Media Algorithms?

Social media is constantly evolving to incorporate more features and tools for optimization. It’s time to say goodbye to status updates and static images and start growing your online community.  While constantly changing social media trends can feel time-consuming, it will allow you to connect with your audience and beat out competitors. Keep reading for …

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What is FAQ Schema & How Does It Help SEO?

If you have a question, but don’t know the answer, you will probably turn to Google. With nearly 3.5 billion searches daily, the search engine results page continues to grow more and more complex. It is that much more important to do everything you can to stand out amongst your competitors.   Just a few …

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PPC vs. SEO: What Is Right For You?

Choosing between SEO and PPC is difficult for many small business owners. Both use strategies that work for both long-term and short-term growth. In simple terms, organic traffic comes into your website from rankings in search results driven by SEO. PPC comes from paid placements on search engines and social media, resulting in short-term bursts …

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Determine If Your Site is Optimized for Technical SEO 

With many different elements of SEO, it is essential to ensure that your site is optimized for technical aspects. There are a few pretty obvious signs that will help to determine if your site is well-optimized or not. Keep reading to learn more about technical SEO to understand where your website ranks and why:   …

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Identifying Your Target Audience to Drive SEO

Did you know that identifying your audience is a great way to help you better meet your customer needs? You can design a marketing campaign using information from your target audience research to help you reach the right people. Things like using tone and language that will appeal to them are critical.  Keep reading below …

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Starting a Business? 4 Steps to Build Your Online Presence

 If you plan to start an online business, many steps are involved in getting it started and building out your online presence. For example, making critical financial decisions, deciding on location and business name, building a website, and much more are all steps to starting an online small business. Keep reading below to learn more …

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How To Optimize Meta Titles & Descriptions?

To utilize your page titles and meta descriptions for SEO, you should follow some specific guidelines to make them stand out among your competitors. When writing your page titles and meta descriptions, the rules to follow are simple yet effective, and making sure they are well-optimized helps drive traffic.  Page titles and meta descriptions are HTML codes found …

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Why Are KPIs Important For Your Online Growth?

A key performance indicator (KPI) is a measure that will be used to determine how well you have met your company’s goals – whether that means in marketing, financial, or sales. Strong business leaders should set a number of KPIs for any project or campaign to better identify how well it is performing.    What …

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How Can You Make The Most Out Of User-Generated Content? 

Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain …

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Why Is It Important to Monitor Google Algorithms?

Every business owner that is online should understand the importance of SEO and how it can be impacted by Google algorithms. SEO in itself is the process of increasing your presence on search engine results pages, therefore, increasing your business’ awareness. The stronger your SEO, the more traffic your website will see.  Google algorithms can …

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How Are Social Media Channels Changing in 2022?

Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity …

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Optimize Google Business Profile To Increase Awareness

In order to succeed nowadays in business, you must have a strong online presence. The more you make customers aware of your products and services, the more likely they are to choose you. Maintaining and monitoring your online channels can be a daunting task, but it is critical in raising awareness for your business. With …

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A Guide To Avoid Being Penalized By Google

Google penalizes businesses that present on their search engine results page and violates Google’s quality guidelines. These penalties will result in a drop in rankings as well as a loss of organic traffic. Keep reading below to learn more about how to avoid being penalized by Google. There are plenty of common mistakes, you may …

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