Lily Pillsbury

How Can You Improve Your Website’s User Experience? 

More than 80% of online shoppers say that they won’t revisit a website after a bad user experience. With that being said, many people believe that having a functional website is synonymous with having a visually appealing website, but this isn’t always the case.  If you have an aesthetically pleasing website but still wondering why …

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How Do I Build Brand Awareness Using Social Media?

Are you looking to utilize social media in order to improve the visibility and brand awareness of your business? Keeping up with the latest social media trends is a great way to build a strong social media following which will translate to website traffic. We’ve curated a list of some social media tools that you …

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How Can I Drive Traffic To My Website in 2022?

Decreases in website traffic after the holiday season are inevitable. People were spending time with family and friends, and are no longer in the market for services and products. This means less time spent browsing the web, and less need for services during this time. There are a few key ways to combat this traffic …

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How Can I Increase Awareness For My Brand?

Brand awareness is when customers and visitors not only come across your business, but they remember it. The greater the brand awareness, the more people who are remembering your logo, services, and/or products. Brand awareness is a broad term, but it encompasses everything from social media views to website conversions. It refers to how aware …

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What Are The Different Benefits of PPC and SEO?

Choosing between SEO and PPC and which method to employ for your business can be a difficult decision. Both methods use different strategies that bring different benefits. The right one to choose for your business all depends on your goals for the business, long-term and short-term. In simple terms, organic traffic comes into your website …

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Your Guide to Understanding Website Metrics

At Boston Web Marketing, we provide our clients with monthly and annual reports with data on the website and how it is performing. On top of this, we also provide a digital dashboard that can be accessed around the clock with live data. We understand that some of this data and information can be confusing …

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3 Ways to Optimize Your Blog for the Holidays

The Holiday season brings with it potential for a spike in traffic, sessions, and conversions. Starting now until after the New Year, you as a business owner with an online presence have the potential to utilize this season for better ranking. The holiday season is a time where everyone is searching for similar things, and …

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Seasonal SEO & Why It’s Important For Your Site 

We all experience the fear of fast-approaching seasons, which is why having a strong seasonal SEO strategy is incredibly useful. Keeping up with seasonal trends is a critical way to help predict seasonal spikes in visitors and traffic. It can also help you better target the different search queries happening at this time of the …

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What Is Search Engine Indexing & How Does It Work?

Many business owners who have an online presence probably don’t know the term indexing in reference to search engines. Before the time of search engines, we would use dictionaries and encyclopedias to find our new information. Now, with the help of the three primary functions of search engines, we can type a query into the …

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Why Are Local Listings Important For Your Business? 

At Boston Web Marketing, we prioritize local listings for your business. Local listings can be a difficult and time-consuming task, but the results speak for themselves. A local listing refers to an online mention of your business name, address, and contact information – typically a phone number – on any platform that potential customers may …

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Website Updates That Will Help You Rank Higher

Website improvements and upgrades can be a huge help when it comes to boosting your ranking. Minor and easy additions help your business stand out for more keyword searches and will position you as an expert in the industry. Different techniques such as publishing strong content, keyword optimization, and backlinking are all great ways to …

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How to Use SEO to Increase Conversions

Most businesses prioritize increasing conversion rates when hiring an SEO consultant. This is understandable, as the conversions that occur on-page and off-page are most likely going to bring in the most revenue. Conversions can be seen as any action taken that converts visitors to customers, and/or taking any sort of action on the website – …

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A Guide to Social Media Platforms: Which One Should You Use?

In 2021, it seems that a new social media platform is rising to fame every day. As a business owner, it can be frustrating to constantly have to analyze which platform is best for your business. Below is a guide to the most valuable and common social media platforms out there. Each platform can be …

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The ROI of SEO: Is It Worth It For Your Business?

Many still wonder if investing in SEO is worth it for their business. Our answer is simple: yes, but be patient. SEO is a slow-moving machine that works to build long-term results for your company. This results in higher conversion rates and more leads. Without using SEO tactics properly, it can quickly negatively affect your …

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Why is Off-Page SEO important for your business?

When focusing on SEO for your business, it is important to take into consideration both on-page and off-page optimization. Does your website have all the features needed to boost your SEO? Are you still not seeing progress? Focusing on your business’s presence off the website is just as important. So, what is off-page optimization and …

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