Kristina Galvin

instagram content plan

Developing Consistent Instagram Content

Do your Instagram posts fail to generate results? A well-designed Instagram content plan can help brands engage and grow their audiences. This blog will help you to learn how to develop an Instagram content plan that increases brand awareness and conversions. Please continue reading to discover how to create your Instagram content plan.   Discover …

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blog posts vs email marketing

What Are The Differences Between Blogs & Email Marketing?

We receive a common question from clients: “which is more effective: blogs or email newsletters?” Throughout this article, we compare each strategy so that you can review and evaluate it. Find out how blogs and email marketing differ below. How Can I Define A Blog Vs. An Email Newsletter? You determine the target audience for …

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reverse image searching SEO

What is “Reverse Image Search”?

Are there benefits of reverse image searching? Are there any SEO benefits to this? To learn the answers to your questions, keep reading for instructions on reverse image search and the benefits they provide.   What Do I Need To Know About Reverse Image Searching? Imagine finding an image that adds a lot of depth …

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Elon Musk Buying Twitter: How Will This Impact Digital Marketing?

Elon Musk Buying Twitter: How Will This Impact Digital Marketing?

After acquiring a 9.1% stake in Twitter on April 4, Elon Musk became the company’s biggest shareholder. Twitter has appointed Musk, Tesla’s CEO, to its board of directors. What are Musk’s goals, and how will they impact Twitter marketing? Continue reading to discover the answers to your questions. What Changes With Musk Invested & Involved …

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instagram new algorithm original content

Instagram’s New Algorithm: A Guide On How Original Content Ranks Best

With Instagram’s new algorithm update, it’s more likely that someone who creates and publishes their content will be seen than someone who reposts content. This update will help credit creators for their work in three ways: Tags for products Enhancing people tags Changing the ranking of the home page feed To find out more about …

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google algorithm impact on local seo

How Google’s Algorithm Update Can Impact Local SEO

The latest information about Google’s algorithm updates and how local SEO uses a different ranking algorithm that considers multiple factors to produce the most relevant results can all be found here. You will also learn about the recent updates to Google’s search algorithm and how to use local search to your advantage to improve your …

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Instagram Shopping Social Commerce

Selling on Instagram: Tips for Social Commerce

Instagram is one of the largest, international social platforms with over 1 billion users internationally. Not only is it crucial to create an account for your company, as your users and target audience will be engaged with your posts, but they’re also shopping directly through Instagram. Shopping on Instagram has created an entirely new meaning …

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website seo strategy

Creating an SEO Strategy for a New Site

Launching a brand-new website involves many moving parts, from web design to branding. Having a strategy from the start will save you time and headaches for things like web development, content formatting and designing, URL structure, and more. Use this SEO checklist to make your website SEO-friendly as an alternative to fighting for SEO readiness …

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seo website crawling screaming frog

How Can I Use Screaming Frog To Crawl An Entire Website?

Before starting a crawl, you should take a moment to consider what kind of information you’re looking for, how large the site is, and how much of the site you’ll need to access. Sometimes, it is a good idea to limit the crawler to a subsection of URLs when working with large areas. Consequently, data …

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local seo content to create

How Can I Create Content That’s Beneficial For Local SEO?

The content for local SEO includes text, images, and even videos tailored explicitly for local searchers’ needs. It can appear on websites, local landing pages, Google My Business profiles, and other places. To discover what content performs best for local SEO, continue reading below to learn more. Can I Create A Landing Page For A …

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instagram optimization near boston ma

How Can I Create Engaging Instagram Carousel Posts?

Instagram carousel posts became popular in the more recent years of the app. This feature allows users to slide across images within the same post. It can be beneficial to post all related content into one carousel post as a business. The question is: what can you do to make it engaging? Continue reading to …

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long-form content

Increase Your Traffic With Long-Form Content

Long-form content, consisting of 3,000 words or more, has proven to increase traffic towards websites and amplify shares compared to short-form content. Your search rankings will undoubtedly boost over time by shifting your focus to creating quality, long-form content. Continue reading below to discover ways to create genuine, preeminence long-form content. Who or What You’re …

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google discover optimization

The Importance of Google Discover for SEO

Google Discover provides consumers with web content based on their search history. You receive recommendations before you even perform a search. Thus, you will discover exciting topics without typing anything. This can be significant for SEO, so continue reading to learn more about the importance of Google Discover. What Is Google Discover? Google Discover outlined …

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semantic related keywords

Understanding Semantically Related Keywords

Before the advent of secondary keywords, SEO professionals relied solely on primary keywords. The importance of secondary keywords has now become apparent. The future will see an increase in the importance of semantic search and intent optimization. Today, Google does not simply look for words. The goal is to analyze the query’s context and define …

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EAT Principle Google

What You Need To Know About The EAT Principle

EAT stands for Expertise, Authoritativeness, and Trustworthiness. The concept is derived from Google’s Search Quality Rater guidelines, which became widely known after the infamous Medic Update in August 2018. As part of its evaluation process, Google uses EAT to assess the overall quality of a web page. Are you looking to learn more about this? …

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infographic concept for SEO

5 Tips For Optimizing Content With Infographics

An infographic allows you to tell a visual story that summarizes data and shares information more appealingly. Continue reading to learn how infographics can benefit your content, as visuals can go a long way in creating an unforgettable image. 1. Increase Your Content’s Exposure By publishing infographics that include valuable and meaningful information, you will …

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local seo boston web marketing

What Is Local SEO & Why Are Local Search Results Important?

Are you looking for a local audience to find your company online? In order to get started, it’s time to understand more about local SEO and why it’s essential. Local SEO is a more specific type of SEO that focuses mainly on how businesses will appear on local search results pages of those nearby. Continue …

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unique seo tactics

How Can I Utilize Unique SEO Tactics For Better Optimization?

Do you feel like you’re receiving the same results no matter what you do to work on your search engine optimization? Continue reading if you’re tired of using the same skills for every website task. Achieve your goals faster and more efficiently with unique SEO tactics for better link building, keyword research, and content optimization. …

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facebook ads with meta in 2022

How Will “Meta” Change Social Media Advertisements in 2022?

Meta, a company whose goal is to “help bring the metaverse to life”, announced that they would be changing the way advertisements work in 2022. On January 19th, they will implement the removal of Facebook Ads audience targeting options across four categories. Personalized Facebook advertisements allowed for a better user experience for most, although some …

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