Kristina Galvin

google analytics seo

Is Google Analytics a Search Ranking Factor?

A commonly asked question: does a Google search result favorably for your site if you’re using Google Analytics? Discover the underlying assumptions of this question and how you can improve your site to rank higher. What Influence Does Google Analytics Have On My Site? Google Analytics is not a ranking factor. GA is a tool …

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ecommerce holiday shopping

How Can I Optimize My Ecommerce Site For The Holidays?

Everyone knows that the pandemic made online shopping the most popular way for loved ones to purchase gifts for the holidays. This method has become increasingly more helpful over time. Now that many people have adjusted their lifestyles to online shopping, it is inevitable that it will be used this holiday season avidly. If you …

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google my business profile

Utilizing The New Google My Business Platform

In recent SEO news, you may have heard that Google My Business is making the transition from “Google My Business” to “Google Business Profile”. This local search tool is undergoing a complete rebranding, as Google wants to make things better and more straightforward for its’ users. Continue reading to discover how your business will get …

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google knowledge graph

All You Need To Know About Google’s Knowledge Graph

If you have ever seen a box of information on the right hand side of your screen, that is known as Google’s Knowledge Graph. The Knowledge Graph is Google’s way of piecing facts, people, and places together. Introduced in 2012, this was Google’s attempt at understanding the intention of its users as they enter keywords …

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landing page seo

Driving Traffic Towards Interior Pages of Your Website

Do you find yourself struggling to get users to navigate to different pages throughout your website? Although you may be getting new visitors to your website, you may find that you have a high bounce rate or low average session duration and pages/session, meaning people aren’t finding the content they’re looking for quickly enough. The …

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social media

How Can Social Media Help My Business?

Although social media has flourished significantly over the past decade, many business users do not know how social media can help their business. Whether it be posting to share your products, services, or ideas, each post creates the chance for expansion and growth in your business. To learn more about how social media can do …

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utm tracking and gmb

UTM Tracking on GMB: What It Is & How It Works

If you work closely alongside the world of digital marketing and SEO, then you may have heard the acronyms “UTM” or “GMB” before. Perhaps you do not know what they stand for, or maybe you have never gotten around to utilizing them. UTM and GMB can be applied to anyone with a website for their …

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person typing on a keyboard

How Do I Write a Good Page Title?

Page titles are a big factor in being found through search engines, and are also a large indicator of what your site entails. These are typically 60 characters in length, and briefly describe the page, location, and company name. It sounds fairly simple, but finding the optimal way of incorporating each of these elements into …

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seo optimization

What Will the Near Future of SEO be Like?

As the world of SEO is constantly changing, optimizing, and growing, many of its old techniques need to be updated. Google typically does a pretty good job at making sure these changes are being implemented without hesitation, hence their idea to incorporate algorithms and other core vitals. With all of these changes occurring, continue reading …

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google algorithms

What Are Google Algorithms?

Google algorithms are a complex system that is used to retrieve data from its search index. It then delivers the best possible results for a query instantaneously. Google’s algorithms include Pigeon, Penguin, Panda, and Hummingbird. Curious to learn more? Continue reading below to discover more about Google’s algorithms. What is Pigeon? Pigeon was launched on …

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social media seo

Social Media Strategies That Optimize Your SEO

It’s evident that social media plays a significant role in spreading messages to a mass audience. Whether you’re looking to advertise or promote your product, business, or self, social media is the gateway to reaching a target market that you may not have been able to reach on your own. Continue reading below to discover …

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metadata seo optimization

Why is Metadata Important?

Metadata is utilized to give more information about your site and what it entails to search engines and their users. It offers extensive details about your site to search engines and website visitors who encounter your site when they search for something relative to it. Metadata can also be optimized to increase and expand the …

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long tail keywords

What Are Long-Tail Keywords?

Long-tail keywords are phrases used by those on search engines that are highly targeted and specific to the searcher’s intent. For example, the phrase “Adidas Yeezy Shoe Women’s” would be a long-tail keyword, as the searcher is looking specifically for Women’s Yeezys. These keywords are unique, as they have a fairly low search volume, along …

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accelerated mobile page

How Accelerated Mobile Pages Can Positively Affect Your Site

An accelerated mobile page is essentially all of the same content from your desktop website, condensed into a smaller platform. Accelerated mobile pages, or AMPs, are used to create a fast, easy-to-navigate layout of your site for the simplicity of users on their mobile devices. While searching on your mobile device’s browser, have you ever …

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