In a nutshell, Chat GPT and similar technologies index terms, phrases, and sentences using statistics, reinforcement learning, and supervised learning. The program is not intelligent, per se, as it doesn’t know what the word “means,” but it knows how it is used. This can be useful when answering questions, writing articles, and summarizing information. Still, …
Now that the New Year’s celebrations are over, it is time to anticipate your 2023 SEM budget. Assessing your current strategy and making adjustments based on our recommendations is one of the best ways to forecast higher growth and overall better SEM. What Should You Be Doing Right Now? As 2023 kicks off, the following …
Twitter has launched a modified verification system. As part of the updated system, Twitter CEO Elon Musk will address problems discovered during the initial rollout of his Blue Verified program. This program allowed anyone to buy a blue checkmark for eight dollars per month. Continue reading to learn more about how this system works and …
The Difference Between Blue & Gold Checkmarks on Twitter Read More »
The app has avoided content homogeneity by showing users content they don’t typically engage with. As part of this process, random hashtags, videos, sounds, and topics surfaced. To keep things fresh, the app avoids repetition, so you’re unlikely to see two videos by the same creator or use the same sound twice. Are you looking …
The Instagram mobile app allows users to schedule posts and reels up to 75 days in advance. With a professional account, Instagram users can utilize this new feature. Read on how you can benefit from this revolutionary change to the social media platform. Why This is Crucial to the World of Social Media In the …
New on Instagram: Users Can Schedule Posts & Reels In The App Read More »
Are you interested in outranking your competition in 2023? If you want your content to perform at its best in the new year, then it’s time to learn how to analyze it properly. The following are some of the best ways to create a strong content strategy for 2023. How Should I Determine the Right …
How Can I Create a Better Content Strategy for 2023? Read More »
Is your business’s content relevant to customers searching for it? Customer experience can be improved with personalized content. If products and services align with their preferences, wants, and needs, they are more likely to spend time and money on them. Can I Have an Example of Content Personalization? For example, you are browsing multiple product …
TikTok, one of the increasingly popular social media networks, has firmly established itself in our daily lives. What does this mean for digital marketers? Besides cat videos and trending sound clips, TikTok offers much more. The following advice will help you discover the content you can use to take your SEO to the next level. TikTok’s …
One aspect of digital marketing is off-page SEO. There are valuable ways to promote websites through the use of off-page SEO. Link acquisition is traditionally part of off-page SEO. This is important so that it can’t be overstated, as links remain a key ranking factor. Want to learn more about off-page SEO? Continue reading this …
Off-Page SEO: What It Is & How It Compares To On-Page Read More »
As part of its migration to an updated system, Google has finished categorizing pages, items, and issues in Search Console. At the top level of Google Search Console, URLs or items are no longer grouped by three or more status categories. Continue reading this blog post to discover more about GSC’s new item classification system. …
Google Search Console Has Updated Its Classification System Read More »
You’ve probably heard that SEO is crucial to increasing website traffic. Increasing your visibility in Google Search will increase the number of customers coming to your store, incoming calls, and online orders. SEO can help you rank higher and convert more visitors into customers. Learn how marketers do search engine optimization in this FAQ. …
Marketing campaigns are not complete without content. Posting new, insightful content regularly boosts brand awareness, builds trust, engages your audience, and drives actions. Going through the motions without touching up your strategy won’t cut it. You can use these tips to improve your content strategy. Have A Publisher’s Mindset As a result, certain information …
Google is moving all Google Universal Analytics to GA4 by July of 2023, and Boston Web Marketing has already begun to help our clients to make the transition. During this transition, there will be plenty of new updates. Please continue reading to learn more about GA4’s implementations and customizations that can be used as an …
Without structure, SEO can take a lot of time and resources without generating much return on investment. Starting, finishing, and staying on track with strategically and tactically prioritized elements that can have a real impact can be challenging. So how often do I need to track how my SEO is performing? These weekly, monthly, and …
How Often Do I Need to Track My SEO Performance? Read More »
Are you a small business looking for categories and queries performing well on search engines? After analyzing traffic growth trends, organic search performance over time, and other KPIs related to small businesses, we have discovered which categories manage to do better online. Continue reading to find some trends to be aware of for your small …
Do your Instagram posts fail to generate results? A well-designed Instagram content plan can help brands engage and grow their audiences. This blog will help you to learn how to develop an Instagram content plan that increases brand awareness and conversions. Please continue reading to discover how to create your Instagram content plan. Discover …
We receive a common question from clients: “which is more effective: blogs or email newsletters?” Throughout this article, we compare each strategy so that you can review and evaluate it. Find out how blogs and email marketing differ below. How Can I Define A Blog Vs. An Email Newsletter? You determine the target audience for …
What Are The Differences Between Blogs & Email Marketing? Read More »
Are there benefits of reverse image searching? Are there any SEO benefits to this? To learn the answers to your questions, keep reading for instructions on reverse image search and the benefits they provide. What Do I Need To Know About Reverse Image Searching? Imagine finding an image that adds a lot of depth …
You’ve heard it from almost everywhere; when it comes to SEO and marketing in general, there’s no better investment than content. Content helps us get found on Google in a myriad of ways. Whether we incorporate specific keywords and phrases, answer highly asked questions, or even tell the story of your brand. However, with all …
After acquiring a 9.1% stake in Twitter on April 4, Elon Musk became the company’s biggest shareholder. Twitter has appointed Musk, Tesla’s CEO, to its board of directors. What are Musk’s goals, and how will they impact Twitter marketing? Continue reading to discover the answers to your questions. What Changes With Musk Invested & Involved …
Elon Musk Buying Twitter: How Will This Impact Digital Marketing? Read More »
