Kristina Galvin

what is chat gpt?

What is ChatGPT?

In a nutshell, Chat GPT and similar technologies index terms, phrases, and sentences using statistics, reinforcement learning, and supervised learning. The program is not intelligent, per se, as it doesn’t know what the word “means,” but it knows how it is used. This can be useful when answering questions, writing articles, and summarizing information. Still, […]

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twitters new blue vs gold verification system

The Difference Between Blue & Gold Checkmarks on Twitter

Twitter has launched a modified verification system. As part of the updated system, Twitter CEO Elon Musk will address problems discovered during the initial rollout of his Blue Verified program. This program allowed anyone to buy a blue checkmark for eight dollars per month. Continue reading to learn more about how this system works and

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understanding tiktok's algorithm

Understanding TikTok’s Algorithm

The app has avoided content homogeneity by showing users content they don’t typically engage with. As part of this process, random hashtags, videos, sounds, and topics surfaced. To keep things fresh, the app avoids repetition, so you’re unlikely to see two videos by the same creator or use the same sound twice. Are you looking

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scheduling instagram posts and reels in advance

New on Instagram: Users Can Schedule Posts & Reels In The App

The Instagram mobile app allows users to schedule posts and reels up to 75 days in advance. With a professional account, Instagram users can utilize this new feature. Read on how you can benefit from this revolutionary change to the social media platform. Why This is Crucial to the World of Social Media In the

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content strategy for 2023

How Can I Create a Better Content Strategy for 2023?

Are you interested in outranking your competition in 2023? If you want your content to perform at its best in the new year, then it’s time to learn how to analyze it properly. The following are some of the best ways to create a strong content strategy for 2023. How Should I Determine the Right

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content personalization marketing

What is Content Personalization?

Is your business’s content relevant to customers searching for it? Customer experience can be improved with personalized content. If products and services align with their preferences, wants, and needs, they are more likely to spend time and money on them. Can I Have an Example of Content Personalization? For example, you are browsing multiple product

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tiktok for digital marketing SEO

How Can TikTok Improve Your SEO?

TikTok, one of the increasingly popular social media networks, has firmly established itself in our daily lives. What does this mean for digital marketers? Besides cat videos and trending sound clips, TikTok offers much more. The following advice will help you discover the content you can use to take your SEO to the next level. TikTok’s

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off-page seo boston web marketing in boston ma

Off-Page SEO: What It Is & How It Compares To On-Page

One aspect of digital marketing is off-page SEO. There are valuable ways to promote websites through the use of off-page SEO. Link acquisition is traditionally part of off-page SEO. This is important so that it can’t be overstated, as links remain a key ranking factor. Want to learn more about off-page SEO? Continue reading this

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google search console classification system update

Google Search Console Has Updated Its Classification System

As part of its migration to an updated system, Google has finished categorizing pages, items, and issues in Search Console. At the top level of Google Search Console, URLs or items are no longer grouped by three or more status categories. Continue reading this blog post to discover more about GSC’s new item classification system.

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what is seo?

SEO: How Does it Work?

You’ve probably heard that SEO is crucial to increasing website traffic. Increasing your visibility in Google Search will increase the number of customers coming to your store, incoming calls, and online orders. SEO can help you rank higher and convert more visitors into customers. Learn how marketers do search engine optimization in this FAQ.  

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developing a content strategy

Tips & Tricks to Improve Your Content Strategy

Marketing campaigns are not complete without content. Posting new, insightful content regularly boosts brand awareness, builds trust, engages your audience, and drives actions. Going through the motions without touching up your strategy won’t cut it. You can use these tips to improve your content strategy.   Have A Publisher’s Mindset As a result, certain information

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frequency of tracking seo performance

How Often Do I Need to Track My SEO Performance?

Without structure, SEO can take a lot of time and resources without generating much return on investment. Starting, finishing, and staying on track with strategically and tactically prioritized elements that can have a real impact can be challenging. So how often do I need to track how my SEO is performing? These weekly, monthly, and

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small business trends 2022

Trends to be Aware of for Small Businesses

Are you a small business looking for categories and queries performing well on search engines? After analyzing traffic growth trends, organic search performance over time, and other KPIs related to small businesses, we have discovered which categories manage to do better online. Continue reading to find some trends to be aware of for your small

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instagram content plan

Developing Consistent Instagram Content

Do your Instagram posts fail to generate results? A well-designed Instagram content plan can help brands engage and grow their audiences. This blog will help you to learn how to develop an Instagram content plan that increases brand awareness and conversions. Please continue reading to discover how to create your Instagram content plan.   Discover

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blog posts vs email marketing

What Are The Differences Between Blogs & Email Marketing?

We receive a common question from clients: “which is more effective: blogs or email newsletters?” Throughout this article, we compare each strategy so that you can review and evaluate it. Find out how blogs and email marketing differ below. How Can I Define A Blog Vs. An Email Newsletter? You determine the target audience for

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Elon Musk Buying Twitter: How Will This Impact Digital Marketing?

Elon Musk Buying Twitter: How Will This Impact Digital Marketing?

After acquiring a 9.1% stake in Twitter on April 4, Elon Musk became the company’s biggest shareholder. Twitter has appointed Musk, Tesla’s CEO, to its board of directors. What are Musk’s goals, and how will they impact Twitter marketing? Continue reading to discover the answers to your questions. What Changes With Musk Invested & Involved

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