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Katie Kierce

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Easy Ways to Optimize Your Google My Business Listing

Having a properly optimized Google My Business listing is not only essential to a business’s search engine optimization, but also to make sure that potential customers are seeing the right information about a company in searches. Often times when a Google My Business listing is available, customers will make a judgement about a business before …

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How Can Linking to YouTube Help SEO & Improve Websites?

Did you know that YouTube is a search engine owned by Google, and is one of the largest search engines to exist? YouTube currently ranks higher as a search engine than Bing and Yahoo. Many businesses spend time and money to have videos specially made to be featured on their website & social media – …

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How Do I Use Keywords?

Keywords can help businesses make sure they are reaching target audiences and creating relevant content. When maintaining your brand’s online presence, you should make sure you are adequately utilizing keywords according to product, industry & location. You should also avoid keyword stuffing – overuse of keywords in your content can negatively impact your rankings. Here …

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Benefits of Blogging for Businesses

The focus of marketing & digital messaging is increasingly turning towards visual elements, including images & videos – But that doesn’t mean it’s time to forget about writing original content. If you dedicate time to the regular production of original blog content, your business is likely to see significant benefits. Improve Search Engine Optimization Blogging …

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Social Media

What Social Media Platforms Should My Business Use?

Social media is one of the most effective free marketing tools available, and once you realize where it is useful for your business, you might decide to allocate funds for paid posting & advertising. In order to be most effective with your brand’s social media presence, it is important to first determine which platforms you …

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How to Personalize Your Brand’s Online Presence

In a world where anyone can start a business, it can be hard for consumers to know which brands to trust, especially online. Personalizing your brands image both online and in person can boost your brand authority, distinguish your business from competitors, and increase customer loyalty. Respond to Reviews Your business should be getting reviews …

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Why Should Your Business Be Using Social Media?

Although personal use of Twitter, Instagram, Facebook, and other social media platforms is a part of everyday life, many businesses do not see the benefit of maintaining an active presence across platforms. Social media, however, is a crucial way to improve your company’s overall search engine optimization and increase your conversion rate. The benefits of …

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5 Benefits of Using a Social Media Management Tool

Social media evolves constantly, and in order to be successful, a business needs to be consistently posting quality content across multiple platforms. With management tools such as Hootsuite or Tailwind, users no longer have to interrupt their workflow every time they need to post to social media. These platforms allow you to schedule multiple posts …

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