Paid ads across search engines and social media platforms are a great way to generate web traffic and leads when executed properly, but many small business owners are looking to optimize their online presence while spending the least amount of money possible. Luckily, with several free platforms available across mediums, you can generate plenty of …
What Free Online Platforms Should Your Business Be Using? Read More »
Driving traffic through service area pages or service pages is often ideal, but when crafted correctly, you just might strike gold with an industry-related blog post. If it turns out to be a hit, blog posts can rank as the highest landing page for your site, even above the home page or contact page. Here’s …
Instagram is a free social media platform that many businesses use to connect with clientele and drive leads back to their website. Just like any digital platform, Instagram is constantly evolving its algorithm and adding new features. Instagram has recently rolled out new features in 2020, and it’s time to readjust your strategy! Check out …
How Can I Drive Engagement to My Instagram in 2020? Read More »
All companies, big or small, need to be accessible online in order to demonstrate industry authority, showcase their work, and get found by their desired audience. The ideal SEO strategy is multi-faceted, but regularly refreshing your site’s content is one huge step towards ranking higher. Here’s why. Creating New Content for SEO It is crucial …
If you own and operate a small-medium sized business, knowing the ins and outs of your website likely on your long to-do list. Luckily, there are many ways to get insight into your website and its users without needing to be a tech professional. One such tool is Google Analytics (GA). Continue reading to find …
How Important Is Google Analytics To Your Business? Read More »
Google’s goal is to understand what users are searching for and yielding them the most relevant results. In terms of products, services, and companies in general, Google wants to recommend businesses that will do well by its users. Since its inception, the search engine has expanded its capabilities and now lets businesses list their company …
Should You Respond to Negative Reviews on Google My Business? Read More »
As time passes, one thing that remains is that content is still the reigning king of SEO. In the past year, Google made a lot of changes with its algorithm that forced marketers to change their ways of SEO. Here are a couple of tips on how you can make your content effective in 2020. …
Twitter is a great social media platform for someone who wants constant content out on the web. Creating a Twitter following takes a special mix of the right content, timing, and people to produce. Gaining more Twitter followers can help engage your brand. With this platform, being consistent and Tweeting quality content are the keys …
One of the main objectives of a small business’s website is to highlight its services in local cities and towns. Service area pages are an effective tool for websites to target specific geo-locations with their online presence. There are many key factors that go into creating a properly optimized website in general, but here’s what …
The COVID-19 crisis is affecting businesses and markets worldwide. While many businesses have had to close altogether until further notice, some are still in full or partial operation at this time. Regardless of the status of your business, you should keep consumers updated and try to stay active online to maintain your following. Check out …
How Can I Keep Business Flowing During COVID-19? Read More »
Often when times get tough, marketing is the first to go when businesses have to reevaluate their budgets. With the COVID-19 emergency, more cuts are being made faster than ever before. Although it is never easy to decide which areas to cut back on, if you want your business to stay above water, it is …
Although most business owners know that showing up in search results is important for their brand, many often question if a professional search engine optimization (SEO) service is worth putting the money into. Here’s a breakdown of exactly what services you’re investing in when you hire a digital marketing agency. Optimization of Your Existing Site …
What You Really Get When You Hire an SEO Service Read More »
In terms of your business’s online presence, your Google My Business listing is just as important as your website itself. Maintaining an optimized Google My Business listing can mean the difference between a potential customer visiting your location or overlooking your business completely. Since Google My Business is a free tool, there is no reason …
How Can I Optimize My Google My Business Listing? Read More »
Since its emergence, Instagram has been growing into an extremely prominent social platform. With the rising popularity of Instagram Stories, IGTV, and expansion of advertising opportunities, Instagram for Businesses is becoming a great place to build your brand, reach desired segments and boost results. This platform is particularly beneficial for visual brands, with the business objective …
3 C’s of Instagram for Business: Content, Consistency, Creativity Read More »
Google takes a lot into account when ranking a website. One of the most important tools in SEO is content creation. That is why almost any website whether it is for an electrician or a retail brand has a blog. A website with only 10 pages can grow to 100 pages after 2 years of …
Having a properly optimized Google My Business listing is not only essential to a business’s search engine optimization, but also to make sure that potential customers are seeing the right information about a company in searches. Often times when a Google My Business listing is available, customers will make a judgement about a business before …
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The goal of Search Engine Optimization is to reach a high organic ranking in keyword searches relating to your business’s industry, services, and location. In order to achieve this, however, you will need to do a lot more than just scattering keywords. SEO is a process that requires consistent work to your website and brand, …
Did you know that YouTube is a search engine owned by Google, and is one of the largest search engines to exist? YouTube currently ranks higher as a search engine than Bing and Yahoo. Many businesses spend time and money to have videos specially made to be featured on their website & social media – …
How Can Linking to YouTube Help SEO & Improve Websites? Read More »
Keywords can help businesses make sure they are reaching target audiences and creating relevant content. When maintaining your brand’s online presence, you should make sure you are adequately utilizing keywords according to product, industry & location. You should also avoid keyword stuffing – overuse of keywords in your content can negatively impact your rankings. Here …
The focus of marketing & digital messaging is increasingly turning towards visual elements, including images & videos – But that doesn’t mean it’s time to forget about writing original content. If you dedicate time to the regular production of original blog content, your business is likely to see significant benefits. Improve Search Engine Optimization Blogging …
