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Julia Patskan

How Can FAQ Pages Boost Your Content Strategy?

Having an FAQ, or frequently asked questions page on your website can help serve many purposes. Whatever business or industry you’re in, your customers must have certain common questions. But these pages don’t serve a single purpose – there’s an element of SEO behind it. This is where an FAQ page can be extremely helpful …

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Building Online Reputation with Good Reviews

Nowadays, consumers are surrounded by advertising at every corner. With the increasing competition in the marketplace, the choice of products and service providers becomes more complicated. Naturally, people turn to the good old word of mouth. Online reviews are truly the greatest reflection of your business’s reputation. Online reviews have become a crucial part of …

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When Is The Best Time to Post on Social Media?

It goes without saying – the best time to post on social media is whenever your target audience is most likely to engage with your brand’s content. However, with the ever-changing algorithms on our most-used social networks, the new challenges arise as best times to jump into your followers’ feeds start shifting. Instagram Since the …

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How to Get Valuable Insights from Google Analytics Data?

Your Google Analytics account has untapped potential. Not only do you get a fuller picture of what your users are looking at, but you can use the metrics to gain more insights on what is working in terms of SEO. From general insights to specific audience interaction, you can use several tools readily available in …

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How to Create a Social Media Strategy

With the emergence of business accounts, social networks have become overcrowded with brands. High competition for customers’ attention takes social media management to a whole new level. These days it’s not enough to have an account and occasionally post something. A successful social media strategy consists of different factors that are strategically integrated in order …

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Choosing the Social Media Platform Mix for Your Business

When you first start a new business, you’ll have a limited budget and a limited amount of manpower you can dedicate to marketing your new products and services. Marketing is vital to making sure your message is reaching your desired demographic. Social media is a quick, inexpensive way to advertise your business. You can be …

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Choosing WordPress as Your Website’s CMS

By no coincidence, WordPress is the most popular content management system for website building, used by nearly 75 million websites worldwide. It’s a user-friendly layout, ease of updates, and security packages are just a few of the benefits that make WordPress a good choice when creating a website. However, clients often wonder, is a WordPress …

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How to Boost Positive Customer Reviews Online

In the internet-driven society that we live in today, building a strong reputation online for your business is essential. One of the best ways you can do so is by accumulating positive customer reviews. According to a study done by BrightLocal, 85% of consumers trust online reviews as much as a personal recommendation. Additionally, 57% …

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