When it comes to SEO, it’s no secret that content is a significant factor in how well your website ranks. Adding fresh and relevant content to your site on a regular basis not only gives search engines new pages to index but also gives readers more information about your products or services, and therefore enhances …
The speed of your website has a huge impact on your user experience, search engine optimization (SEO), and most importantly your conversions. If your website is taking a while to load, then improving your website speed is essential to getting more traffic to your website and keeping those users engaged. Read on for a few …
Making sure customers are converting on your website is key to measuring your online success. In addition to moving leads through your company until an eventual sale, you can get a better idea of who your customers are based on how they reach and interact with your website. One way you can increase your conversion …
One of the biggest questions we hear a lot is what is search engine optimization and how does it work for small businesses. Search Engine Optimization, or SEO, is what helps a businesses’ website rank on search results. Websites are the most used online tools for finding products and services so, in order for a …
It’s no secret that social media can help your marketing efforts. In the world of social media, engagement is key to creating a relationship with your audience and to keep them interested in your brand and business. Here are tips on how to create engaging content on social media. Use Hashtags Correctly Do not put …
Search Engine Optimization, or SEO, is critical for success for growing your business in the online world. Not only should you focus on the content on your website, but to help your website rank higher, it’s crucial to prioritize social media strategy. Read on to understand how social media affects your SEO. 4 Ways Social …
Mobile devices have taken over the landscaping of search results. With over 70% of all searches coming on mobile devices, it’s no secret that mobile optimization has been a popular tool that companies have begun to utilize. Did you know that Google takes into account your mobile page speed more than your desktop page speed? …
Why Page Speed Optimization is Crucial for Mobile Read More »
If you’ve ever done research for a service or product before, then you’ve probably come across customer testimonials. Let’s face it, when you see 4 or 5-star ratings next to a product with dozens if not hundreds of reviews talking about how durable or great the product it, it affects your opinion. You are more …
Social media has undoubtedly become an equivalent of a brand’s online image. Facebook is one of the largest social platforms, which may indicate a hidden business potential. Customers can directly message your business on Facebook to make inquiries and start conversations. And the response rate, evidently, would be the amount of time the admins of …
How Important is Your Response Rate on Social Media? Read More »
YouTube is the second biggest search engine in the world, following its parent company Google. However, getting your video seen is not as simple as posting it and promoting it on social media channels. In order to boost your ranking, it is critical to make sure you fully optimize your video for the unique YouTube …
In the internet-driven society that we live in today, building a strong reputation online for your business is essential. One of the best ways you can do so is by accumulating positive customer reviews. According to a study done by BrightLocal, 85% of consumers trust online reviews as much as a personal recommendation. Additionally, 57% …
Some think SEO and SEM are two entirely separate things, given that your organic and paid performance metrics do not directly affect each other. However, this doesn’t mean that you should distance strategies. The truth is, there are multiple ways of how one can inform the other. Leveraging the data and activity received by both …
Did you know that YouTube is the second largest search engine in the world? That’s right, think about it, anytime someone wants to learn how to tie a tie, or change a tire, or even play an instrument, they turn to YouTube for helpful video guides and tutorials. Reading a list of steps just doesn’t …
As desktop usage keeps decreasing day by day, people are browsing on their mobile device than ever before. In other words, consumer demand for a mobile-friendly website is higher than ever. Needless to mention, mobile usability is a known SEO ranking factor. There is a variety of ways to test if your website is mobile …
Having an FAQ, or frequently asked questions page on your website can help serve many purposes. Whatever business or industry you’re in, your customers must have certain common questions. But these pages don’t serve a single purpose – there’s an element of SEO behind it. This is where an FAQ page can be extremely helpful …
Nowadays, consumers are surrounded by advertising at every corner. With the increasing competition in the marketplace, the choice of products and service providers becomes more complicated. Naturally, people turn to the good old word of mouth. Online reviews are truly the greatest reflection of your business’s reputation. Online reviews have become a crucial part of …
Bounce rate is one of the more important things that you will need to focus on in terms of SEO. Many things can affect the bounce rate in positive or negative ways. This can include the site speed, the site content and the internal linking on the pages. The bounce rate can be a great …
There are many benefits to increasing your website speed. One of the main benefits is that if your website loads faster then your user experience will increase. As your user experience increases then Google will recommend your website more in search results. Why Does Your Site Speed Matter? The speed of your website can both …
If you’re a local business, popping up in the top spots for local search should be important to you. After all, if someone is looking for “cookies in Franklin MA” and you happen to operate a little bakery, you’re going to want people to know you exist. Therefore, it’s crucial to both keep up with …
As we observe social media partially overtaking search engines, marketers start to prepare stronger social strategies. These days, millennials and GenZ’s skip Google and go right on Facebook or Instagram to research a brand or company. New Look at ROI With the abundance of metrics and data available for a digital marketer, a third of …
