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Josh Wong

The Three Essential Meta Tags You Need (Plus A Few You Don’t)

Meta tags are one of the foundational tenants of SEO, and are likely something you have at least heard about. However, the perception of them tends to be divided, particularly the keyword meta tags, which tend to suffer from misuse thanks to lack of proper understanding. The reality is, meta tags are often oversimplified in …

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Paid Search Marketing

PPC Growth Set To Increase By Almost 25% in Retail

Retail has been undergoing a massive transformation, as many big box stores have lost market share to e-commerce giants like Amazon. Survivors like Walmart and Target had to drastically change their supply chain and distribution methods to a more online-oriented business model, while grocery stores have begun offering new services like online grocery delivery and …

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Small Business Online

How Google Is Getting Easier For Small Businesses To Use

Google is already being used by everybody. From their search engine to their office tools to their wide array of web services, you would be hard pressed to find any business that doesn’t have Google involved in it’s operation. That being said, the integration between Google and small businesses are only set to increase with …

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Google Video Ads

Google Is Creating a Tool that Automatically Generates 6-Second Video Ads

PPC is a space that is undergoing constant change. From new forms of ads to entirely new platforms, it is a space that is constantly shifting with the times. However, the arrival Google’s latest ad feature is something that is bound to profoundly disrupt the space as a whole, and to many is the future …

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PPC & SEO

How Do You Blend Together Your Google Ads and SEO Strategies?

It’s easy to presume that PPC and SEO are two entirely separate things, given that your SEO ranking doesn’t directly affect the performance of an ad, and vice versa. However, this doesn’t mean that you should immediately distance your SEO efforts from your ads strategy, as there are multiple ways how one can inform the …

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Facebook & Display Ads

How Do I Get More Leads in Facebook & Display Ads?

You’ve done everything right, and now you are the proud owner of a kickass PPC Display campaign that is pulling in good traffic. The only problem is, you can’t seem to increase its effectiveness. What is an online marketer to do? Well luckily, there are several tips and tricks that you can use to generate …

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