Online advertising can be tough and confusing, with several metrics you need to monitor spread across multiple platforms, making it difficult to keep track of everything and gauge progress. This often leads to many people giving up on online marketing altogether, or leaving experts to take care of it. And while there is nothing wrong …
3 Tools To Help Improve Your Advertising Efficiency Read More »
Choosing the right bidding strategy for your Google Ads is a crucial element of building/maintaining any campaign, whether you are running ads for a local dental clinic or a large e-commerce store. The bidding strategy you choose determines how your campaign chooses when to display your ad, and is typically based on the goal of …
Google Releases New Bidding Strategy For Google Ads Read More »
If you already have a PPC campaign or are thinking about starting one, it probably is on Google Ads. As the largest ad platform with an endless amount of reach spread throughout the internet, it is an obvious option for many business owners. Facebook Ads is also rapidly rising in popularity, thanks to its massive …
If you are a regular reader of this blog, you will know that SEO is a vital part of any website’s success. It is something that is frequently used by many businesses of all different kinds to draw clientele and make sales, with the words written on the pages, along with many other things, enticing …
Local PPC is the best way for any brick & mortar business to advertise their service/products, and get their name out there. There are few better ways to maximize foot traffic and get more nearby people to pop in for a visit. That being said, it can be difficult to find success in PPC and …
Meta tags are one of the foundational tenants of SEO, and are likely something you have at least heard about. However, the perception of them tends to be divided, particularly the keyword meta tags, which tend to suffer from misuse thanks to lack of proper understanding. The reality is, meta tags are often oversimplified in …
The Three Essential Meta Tags You Need (Plus A Few You Don’t) Read More »
SEO is vital for any website that wants to get found. However, it can be a confusing space, with strategies having to change yearly, and many things never being fully set in stone. Because of this, it can be easy to make mistakes with your SEO strategy, wasting time and money on tactics that ultimately …
Retail has been undergoing a massive transformation, as many big box stores have lost market share to e-commerce giants like Amazon. Survivors like Walmart and Target had to drastically change their supply chain and distribution methods to a more online-oriented business model, while grocery stores have begun offering new services like online grocery delivery and …
PPC Growth Set To Increase By Almost 25% in Retail Read More »
Google is already being used by everybody. From their search engine to their office tools to their wide array of web services, you would be hard pressed to find any business that doesn’t have Google involved in it’s operation. That being said, the integration between Google and small businesses are only set to increase with …
How Google Is Getting Easier For Small Businesses To Use Read More »
If you own a clothing store, pet shop store, or any kind of store in general, then you probably already have an SEO-optimized website, a Google My Business Page, and a social media presence to go along with it(if you don’t then don’t worry, we can take care of that). And while it may be …
For a long time, Google was the undisputed king of online advertising, accounting for 31.45% of the industry’s market share, with Facebook being smaller by a large margin at 7.79%, and Amazon trailing off even farther at just 0.53%. However, in the short timespan since then, things have drastically changed. Google has increased its market …
Anyone with experience in SEO knows that first stepping into this world can be a crazy and confusing experience, as you are immediately presented with several terminologies and concepts that are completely foreign to you. To many, this sensation is still present regardless of your experience, as there are new things developing every year, and …
PPC is a space that is undergoing constant change. From new forms of ads to entirely new platforms, it is a space that is constantly shifting with the times. However, the arrival Google’s latest ad feature is something that is bound to profoundly disrupt the space as a whole, and to many is the future …
Google Is Creating a Tool that Automatically Generates 6-Second Video Ads Read More »
You’ve done everything right, and now you are the proud owner of a kickass PPC Display campaign that is pulling in good traffic. The only problem is, you can’t seem to increase its effectiveness. What is an online marketer to do? Well luckily, there are several tips and tricks that you can use to generate …
How Do I Get More Leads in Facebook & Display Ads? Read More »
Link building is a crucial step in the SEO process, as it is a great way to get connected to other sites, as well as improve the authority of your site and its keyword positioning. It can also be a chore. Link building involves many time-consuming elements, including reaching out to website creators, researching, guest …
