As any well-versed optimizer knows, the vast majority of all web searches are completed via Google. It is responsible for nearly 90% of all searches, which makes it the main target for optimizers who are looking to boost their site’s visibility and rankings. However, while Google controls the market share of searches, they are far …
SEO is a complicated process that requires attention across a variety of areas, including your external links, site content, UI, & more in order to ensure your site is well-optimized in every avenue, as they all contribute to your site’s ranking. One important factor that optimizers can’t overlook when it comes to their site is …
If you’re working on optimizing your site in 2020, it’s important to know how the search landscape is shifting. As more & more citizens have Google Homes & Alexas, the use of voice search continues to rise. In fact, Google recently announced that 27% of its mobile searches are done via voice search. With such …
Heading tags, also known as H tags, are used to emphasize text on the page. There are six different heading tags, <h1> to <h6>, and there are specific rules as to when you should use each tag to format your content. Let’s explore the differences and learn where to use different H-tags below! Structuring H …
When it comes to improving your site’s SEO, there are a couple of different ways to think about it. You want to optimize your site in order to sell your products, or services, on a national scale. However, no company expands to national levels of exposure without first doing something right locally. If you’re interested …
As you probably know, there are many pieces to the puzzle when it comes to SEO. There’s not just one thing that will magically bring you to the top; it’s consistent efforts in many different areas that will have an impact on your rankings in the SERPS. Some of the basics that most people are …
Every optimizer knows that content is king, but that doesn’t mean that all content is consumed the same way. It is important to work on creating engaging content that helps to improve your SEO as well as increase your conversions and inform your customers about your services and products. With that being said, it can …
SEO is carried out on a number of different scales. Some companies may want to target by state. Some may prefer to target by region, such as New England. Some may want to go even bigger and target on a national scale. However, the basis of any good SEO strategy always begins at the source: …
Any search engine optimizer knows that the name of the game is organic search. If you want to succeed as an optimizer, you need to be able to master the art of optimizing your client’s websites, as the right strategies employed over time can take your site from the 10th page to the 1st, depending …
Search engine optimization isn’t an exact science. The field is constantly evolving, and Google is always tweaking algorithms on the back-end without fully informing the public as to what was changed. That means that what worked today, may not work tomorrow, but Google’s minimal updates ensure that search engine optimizers don’t find ways to hack …
Why Does Google Rank Single & Plural Variations of Keywords Differently? Read More »
As most search engine optimizers know, Google My Business is one of the most important sources for information about a company. Full of useful features including hours, phone number, address, website link, and more, GMB is often a one-stop-shop for users who are looking for information about a particular business. Particularly during COVID, when so …
When it comes to technical SEO, there are many small changes that you can make to your site, that unfortunately may not have a significant impact. That’s why it’s important to know which efforts are worth your while, and how you should be prioritizing. Some of these steps that you’ll take in optimizing for technical …
Many individuals are unfamiliar with the term “cache” and most of those who have come across it have only done so when they clear their web browser’s history. Even then, many do not know what the term is referring to. A cache, pronounced “cash”, is a part of a computer’s memory that specializes in storing …
Whether you are launching a new version of your website or making drastic changes to it, major website changes can often lead to fluctuations within your search rankings. Depending on the changes and how well they’re received with search engines, the change in search results can either be small shifts or dramatic jumps. Before making …
7 Factors To Consider Before Making Major Website Changes Read More »
If you have a bit of research within the SEO field, the term schema markup is something you have most likely come across. To put it in layman’s terms, schema markup is a code you can add to your site that allows search engines to better understand specific aspects of your business. The information usually …
When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way. Search …
Launching a new business is a tough endeavor. You have plenty of things on your mind, from getting the new business up and running, the day-to-day operations of your company, paperwork, and a countless list of other to-do items. But what about building a website for your new business? Chances are if you are starting …
Sometimes, search engine optimization can be difficult to achieve if you have limited resources. You do, however, have options to maximize your SEO efforts when using limited resources: creating a targeted strategy. There are a lot of things that go into creating a successful strategy, including a lot of long-term planning, but here are a …
Search engine optimization is constantly changing as Google changes their algorithms and search engines continue to get more intelligent. This means that practices that once worked may not be as relevant as they once were, and it is important to keep up to date on the latest practices. With that being said, let’s take a …
Best SEO Practices You Should Be Following in 2020 Read More »
Did you know that studies have shown nearly one-third of online visitors won’t request a service or make a purchase because they wanted to chat with a live person first? In an era that has become less personal & far more digital than ever before, many users still crave the ability to speak with a …
