John Wagenkenecht

social media notifications on laptop

How Can I Increase Social Media Engagement Organically?

The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is

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Topic Clusters & How You Can Use Them To Boost Your Site’s SEO

Improving your website’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult

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Clock, Session Duration

How Do I Keep Users On My Website Longer?

Once your website is showing up in searches and people are clicking on it from the SERP’s, the next step is figure out ways to keep them on your site, engaging with content, and hopefully purchasing your products or services. From content to functionality, there are numerous improvements you can make to your website to

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Man using phone for digital marketing

What Are Google Local Service Ads & Should I Utilize Them For My Business?

Everyone knows that running PPC or pay-per-click ads is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. This

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Keywords, Content & SEO

What Are 301 Redirects and 302 Redirects?

Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your

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Local SEO

Five Simple, Yet Effective, Ways to Build Local SEO

Local SEO is critical to ensure that your nearby customers can quickly find and purchase your services. Additionally, good localized SEO allows you to capture markets that are closer to you and further away from your competitors. However, it takes time and effort to build a good local SEO campaign. Creating content, promoting messaging on

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Optimizing Conversion Rate

How To Maximize Your Site’s Conversion Potential

One of the most important metrics for quantifying the performance of your website is your conversions. While you may have plenty of visitors coming to your site, it is ultimately your conversions which tell the story of how much business your site is generating. This means that tracking them properly, and making them easy for

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Updates to Google Search Console & Bing Webmasters

This has been a big couple of weeks for webmaster tools, as both Google & Bing unveiled major updates with a ton of new features for optimizers to take advantage of. The two webmaster tools are a couple of the most important tools available to optimizers for understanding how traffic is visiting your website, the

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Local SEO GMB

Why Local SEO Is More Important Than Ever

2020 has been a tumultuous year for business owners across the country. Between lockdowns limiting foot traffic, to consumers having less money to spend, it’s been an unpredictable landscape that has taken its toll on some businesses. However, in the midst of an unpredictable year, a recent piece of data has piqued the interest of

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Click Through Rate

How To Improve Your Site’s SERP’s Click-Through-Rate

The main goal of search engine optimization is to get more users to your website, as well as to improve the conversion rate once they get there. But it’s difficult to convert a user when they don’t even click on your website to begin with. As Google’s algorithms continue to improve at understanding content and

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