John Wagenkenecht

Long Tail Keyword Chart

Why Long-Tail Keywords Are So Important

Most searches on Google are centered around short-tail keywords which are three words or less. These simple searches comprise the vast majority of all searches meaning that it is very important for search engine optimizers to ensure they keep these keywords in mind for their strategy. However, the competition for these keywords is also very …

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Evergreen content text on conifer tree backdrop

How To Freshen Up Your Evergreen Content

One of the best parts of any optimizer’s job is creating evergreen content. Evergreen content is built to stand the test of time, providing information that well always be pertinent and isn’t a time-sensitive topic that will fade out of relevancy. For that reason, well-written evergreen content tends to hold its ranking over time, but …

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Man waiting for slow website to load

What Are The Most Common Issues That Slow Down Your Site Speed?

If you’ve noticed that your website is slowing down more & more lately and you’re not sure what’s happening to your site, you’ve come to the right place! There are a variety of problems that can slow down a site’s speed significantly. Let’s take a look at a few of the most common issues that …

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Keyword Research Graphic with upwards arrow

Mistakes Businesses Make When Researching Keywords

When you’re working on building out your companies digital marketing strategy, one of the most important things you can do is to research your keywords and figure out what you’re trying to target with your site’s content. However, keyword research is a difficult task that many businesses only tackle when absolutely necessary, meaning they don’t …

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Google My Business logo on a mobile phone screen

What Should I Do To Optimize My Google My Business Page?

Google My Business pages are one the best ways a company can advertise themselves in the SERP’s, particularly if their brand has a bit of name recognition. It’s a way to educate consumers about your brand, lead them back to your website, and potentially get them to convert. However, many business owners are unaware of …

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Business people standing in front of computer screen with SEO, Update, & Search Bubbles in the background

First Look at Google’s BERT Update

Google recently announced that they will be unveiling their BERT update, which is Google’s self-proclaimed, biggest update, in about five years. Anytime Google announces a major update, it is important for search optimizers to understand what the update will do, in order to adapt their SEO efforts to a changing optimization landscape. With that being …

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Graphic showing content, video, email marketing, to increase conversions

How To Create Content That Leads To More Conversions

Content is one of the most important pieces of any marketing campaign. Quality content will help boost your site’s ranking in the SERP’s, inform potential customers about your company and services, and hopefully, lead to conversions for your business. However, building content that generates conversions isn’t as simple as writing a blog and throwing it …

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Wall with Keyword SEO terms written across it

Do I Need To Use My Keywords Across Every Element Of My Page?

In the modern, digital age, it is more important than ever to ensure that you properly optimize your site’s content in order to make your business as visible as possible online. That’s where Search Engine Optimization comes in. SEO is designed to help your site rank higher in the organic search results on search engines …

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Speedometer Showing High Site Speed

Why Did My Website Suddenly Slow Down?

Having a fast-loading website is an invaluable resource. If a website takes longer than 3 seconds, most users will move on to a different site, which means making sure your website loads quickly is an incredibly important part of maintaining your site. However, trying to decipher why your website has suddenly slowed can be incredibly …

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Woman using voice search on her phone in a coffee shop

How To Optimize Your Sites Content for Voice Search

Voice search continues to gain traction and become a popular style of searching for users. With more and more users beginning to use voice search, it changes the way that we as search engine optimizers must create content, ensuring that we optimize for every kind of query. There are a few key differences between text …

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Study Finds That Most Blogs Make One Critical Mistake

As every Search Engine Optimizer knows, content is, and always will be, king. Creating content is one of the best and easiest ways that you can increase your site’s ranking and authority. Google frequently reminds SEO’s and site owners that content is one of the three critical ranking factors for sites, along with links and …

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Flow Chart showing main topic leading to sub-topics below

Topic Clusters & How You Can Use Them To Boost Your Site’s SEO

Improving your site’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult …

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Man using phone for digital marketing

What Are Google Local Service Ads & Should I Utilize Them For My Business?

Everyone knows that running PPC or pay-per-click ads, is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. …

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