This has been a big couple of weeks for webmaster tools, as both Google & Bing unveiled major updates with a ton of new features for optimizers to take advantage of. The two webmaster tools are a couple of the most important tools available to optimizers for understanding how traffic is visiting your website, the …
Updates to Google Search Console & Bing Webmasters Read More »
Every optimizer knows that the most important goal of the work is to help improve the amount of organic traffic to your website. Improving your site’s organic traffic is a complicated process, and it can be achieved through a variety of methods, best used in combination with each other. Are you interested in learning how …
2020 has been a tumultuous year for business owners across the country. Between lockdowns limiting foot traffic, to consumers having less money to spend, it’s been an unpredictable landscape that has taken its toll on some businesses. However, in the midst of an unpredictable year, a recent piece of data has piqued the interest of …
As any optimizer will tell you, SEO is a long-term process that takes months to lay the foundation for, and sometimes years to see the whole benefit. If you’re looking for immediate results, this can be discouraging, and can often make it feel as though you need to forget about SEO altogether. However, in the …
The main goal of search engine optimization is to get more users to your website, as well as to improve the conversion rate once they get there. But it’s difficult to convert a user when they don’t even click on your website to begin with. As Google’s algorithms continue to improve at understanding content and …
How To Improve Your Site’s SERP’s Click-Through-Rate Read More »
Every optimizer knows that the devil is in the details, and to really ensure that your site is as well optimized as it can be, you’ll need to pay attention to every aspect of the site. When generating content for a website, generally your focus is on the content itself, and how you can write …
If you’ve clicked around a website long enough, you’re likely to find a broken link or two, which will lead you to a 404 error page. This means that the link that you’ve followed leads to a page that no longer exists, or has a different URL. When the URL of a page is changed, …
Should I Be Using 301 & 302 Redirects on my Site? Read More »
As any well-versed optimizer knows, the vast majority of all web searches are completed via Google. It is responsible for nearly 90% of all searches, which makes it the main target for optimizers who are looking to boost their site’s visibility and rankings. However, while Google controls the market share of searches, they are far …
SEO is a complicated process that requires attention across a variety of areas, including your external links, site content, UI, & more in order to ensure your site is well-optimized in every avenue, as they all contribute to your site’s ranking. One important factor that optimizers can’t overlook when it comes to their site is …
If you’re working on optimizing your site in 2020, it’s important to know how the search landscape is shifting. As more & more citizens have Google Homes & Alexas, the use of voice search continues to rise. In fact, Google recently announced that 27% of its mobile searches are done via voice search. With such …
Heading tags, also known as H tags, are used to emphasize text on the page. There are six different heading tags, <h1> to <h6>, and there are specific rules as to when you should use each tag to format your content. Let’s explore the differences and learn where to use different H-tags below! Structuring H …
When it comes to improving your site’s SEO, there are a couple of different ways to think about it. You want to optimize your site in order to sell your products, or services, on a national scale. However, no company expands to national levels of exposure without first doing something right locally. If you’re interested …
As you probably know, there are many pieces to the puzzle when it comes to SEO. There’s not just one thing that will magically bring you to the top; it’s consistent efforts in many different areas that will have an impact on your rankings in the SERPS. Some of the basics that most people are …
Every optimizer knows that content is king, but that doesn’t mean that all content is consumed the same way. It is important to work on creating engaging content that helps to improve your SEO as well as increase your conversions and inform your customers about your services and products. With that being said, it can …
SEO is carried out on a number of different scales. Some companies may want to target by state. Some may prefer to target by region, such as New England. Some may want to go even bigger and target on a national scale. However, the basis of any good SEO strategy always begins at the source: …
Any search engine optimizer knows that the name of the game is organic search. If you want to succeed as an optimizer, you need to be able to master the art of optimizing your client’s websites, as the right strategies employed over time can take your site from the 10th page to the 1st, depending …
Search engine optimization isn’t an exact science. The field is constantly evolving, and Google is always tweaking algorithms on the back-end without fully informing the public as to what was changed. That means that what worked today, may not work tomorrow, but Google’s minimal updates ensure that search engine optimizers don’t find ways to hack …
Why Does Google Rank Single & Plural Variations of Keywords Differently? Read More »
As most search engine optimizers know, Google My Business is one of the most important sources for information about a company. Full of useful features including hours, phone number, address, website link, and more, GMB is often a one-stop-shop for users who are looking for information about a particular business. Particularly during COVID, when so …
When it comes to technical SEO, there are many small changes that you can make to your site, that unfortunately may not have a significant impact. That’s why it’s important to know which efforts are worth your while, and how you should be prioritizing. Some of these steps that you’ll take in optimizing for technical …
Many individuals are unfamiliar with the term “cache” and most of those who have come across it have only done so when they clear their web browser’s history. Even then, many do not know what the term is referring to. A cache, pronounced “cash”, is a part of a computer’s memory that specializes in storing …
