John Wagenkenecht

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Why Does Google Rank Single & Plural Variations of Keywords Differently?

Search engine optimization isn’t an exact science. The field is constantly evolving, and Google is always tweaking algorithms on the back-end without fully informing the public as to what was changed. That means that what worked today, may not work tomorrow, but Google’s minimal updates ensure that search engine optimizers don’t find ways to hack …

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Google My Business Quietly Adds New Fields

As most search engine optimizers know, Google My Business is one of the most important sources for information about a company. Full of useful features including hours, phone number, address, website link, and more, GMB is often a one-stop-shop for users who are looking for information about a particular business. Particularly during COVID, when so …

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Side by side SEO vs. PPC

Should I Invest in SEO or PPC for My Business?

When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way. Search …

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SEO 2020

Best SEO Practices You Should Be Following in 2020

Search engine optimization is constantly changing as Google changes their algorithms and search engines continue to get more intelligent. This means that practices that once worked may not be as relevant as they once were, and it is important to keep up to date on the latest practices. With that being said, let’s take a …

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Which Is Better For Your Brand: Social Media Ads or Search Engine Ads?

Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally, businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …

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content audit

How Should I Handle Duplicate Content On My Website?

Duplicate content can be something that causes a lot of anxiety in the minds of SEO managers. While plagiarism is a clear indication of duplicate content, which will usually be penalized by Google, the real problem is typically internal. Internal duplicate content, especially for websites that have been around for a while, can be a …

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Knob showing Click-Through Rate being turned up to high

The Most Important Factors Influencing Click-Through Rate

The main goal of any SEO plan is to make your website more visible. However, even if your website is ranking on the first page, front and center, that doesn’t mean that users are guaranteed to click on your site. In fact, sometimes making yourself visible is only half the battle! If you’re trying to …

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