Search engine optimization is constantly changing as Google changes their algorithms and search engines continue to get more intelligent. This means that practices that once worked may not be as relevant as they once were, and it is important to keep up to date on the latest practices. With that being said, let’s take a …
Best SEO Practices You Should Be Following in 2020 Read More »
Did you know that studies have shown nearly one-third of online visitors won’t request a service or make a purchase because they wanted to chat with a live person first? In an era that has become less personal & far more digital than ever before, many users still crave the ability to speak with a …
Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally, businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …
Which Is Better For Your Brand: Social Media Ads or Search Engine Ads? Read More »
Duplicate content can be something that causes a lot of anxiety in the minds of SEO managers. While plagiarism is a clear indication of duplicate content, which will usually be penalized by Google, the real problem is typically internal. Internal duplicate content, especially for websites that have been around for a while, can be a …
How Should I Handle Duplicate Content On My Website? Read More »
The main goal of any SEO plan is to make your website more visible. However, even if your website is ranking on the first page, front and center, that doesn’t mean that users are guaranteed to click on your site. In fact, sometimes making yourself visible is only half the battle! If you’re trying to …
The Most Important Factors Influencing Click-Through Rate Read More »
When it comes to search engine optimization, many users don’t understand how essential proper web design is to any SEO goals. Proper web design can give any website a head start in its SEO goals, which means it’s essential to understand how relevant it is to the success of any website. If you’re interested in …
The main function of any good SEO strategy is to help improve your website’s rankings. SEO is a complex field, and there are many different ways to go about working on improving your rankings. While it is not an exact science, there are a few different plans of action you can follow to work on …
Over time, your site’s content will become stale. New information about your products or services will become available, and what was once a cutting-edge piece of content that boosted your sites SEO, or was helping you drive conversions, is no longer as effective as it once was. It’s important to take a look at the …
One of the most important factors for your website’s rankings is your site speed. Page speed has an enormous impact on a number of the most important web metrics, including how long visitors stay on the site, where you site ranks, & more! With so much to gain from having a properly optimized and quickly …
With 2020 just around the corner, it is time to take stock of your SEO practices and focus on how you can improve your optimization. If your interested in learning how you can improve your site’s SEO in the new year, take a look at our blog for more information! Creating Pages With Content That’s …
Most searches on Google are centered around short-tail keywords which are three words or less. These simple searches comprise the vast majority of all searches meaning that it is very important for search engine optimizers to ensure they keep these keywords in mind for their strategy. However, the competition for these keywords is also very …
One of the best parts of any optimizer’s job is creating evergreen content. Evergreen content is built to stand the test of time, providing information that well always be pertinent and isn’t a time-sensitive topic that will fade out of relevancy. For that reason, well-written evergreen content tends to hold its ranking over time, but …
If you’ve noticed that your website is slowing down more & more lately and you’re not sure what’s happening to your site, you’ve come to the right place! There are a variety of problems that can slow down a site’s speed significantly. Let’s take a look at a few of the most common issues that …
What Are The Most Common Issues That Slow Down Your Site Speed? Read More »
When you’re working on building out your companies digital marketing strategy, one of the most important things you can do is to research your keywords and figure out what you’re trying to target with your site’s content. However, keyword research is a difficult task that many businesses only tackle when absolutely necessary, meaning they don’t …
Mistakes Businesses Make When Researching Keywords Read More »
Google My Business pages are one the best ways a company can advertise themselves in the SERP’s, particularly if their brand has a bit of name recognition. It’s a way to educate consumers about your brand, lead them back to your website, and potentially get them to convert. However, many business owners are unaware of …
What Should I Do To Optimize My Google My Business Page? Read More »
Google recently announced that they will be unveiling their BERT update, which is Google’s self-proclaimed, biggest update, in about five years. Anytime Google announces a major update, it is important for search optimizers to understand what the update will do, in order to adapt their SEO efforts to a changing optimization landscape. With that being …
Content is one of the most important pieces of any marketing campaign. Quality content will help boost your site’s ranking in the SERP’s, inform potential customers about your company and services, and hopefully, lead to conversions for your business. However, building content that generates conversions isn’t as simple as writing a blog and throwing it …
How To Create Content That Leads To More Conversions Read More »
Every query that a user makes has search intent. A user poses a question in a search engine with an end goal in mind, but the route and intent of each search will vary depending on what their needs are. Each kind of search intent requires different optimization, which makes it important to understand what …
Anyone who has at least dabbled in SEO is well aware of how important links are to a site’s SEO. Backlinks are one of the core commandments of any well-rounded SEO strategy, which is why it’s important to try to not only get your business information on as many listing sites as possible but also …
In the modern, digital age, it is more important than ever to ensure that you properly optimize your site’s content in order to make your business as visible as possible online. That’s where Search Engine Optimization comes in. SEO is designed to help your site rank higher in the organic search results on search engines …
Do I Need To Use My Keywords Across Every Element Of My Page? Read More »
