Any search engine optimizer knows that the name of the game is organic search. If you want to succeed as an optimizer, you need to be able to master the art of optimizing your client’s websites, as the right strategies employed over time can take your site from the 10th page to the 1st, depending …
Search engine optimization isn’t an exact science. The field is constantly evolving, and Google is always tweaking algorithms on the back-end without fully informing the public as to what was changed. That means that what worked today, may not work tomorrow, but Google’s minimal updates ensure that search engine optimizers don’t find ways to hack …
Why Does Google Rank Single & Plural Variations of Keywords Differently? Read More »
As most search engine optimizers know, Google My Business is one of the most important sources for information about a company. Full of useful features including hours, phone number, address, website link, and more, GMB is often a one-stop-shop for users who are looking for information about a particular business. Particularly during COVID, when so …
When it comes to technical SEO, there are many small changes that you can make to your site, that unfortunately may not have a significant impact. That’s why it’s important to know which efforts are worth your while, and how you should be prioritizing. Some of these steps that you’ll take in optimizing for technical …
Many individuals are unfamiliar with the term “cache” and most of those who have come across it have only done so when they clear their web browser’s history. Even then, many do not know what the term is referring to. A cache, pronounced “cash”, is a part of a computer’s memory that specializes in storing …
Whether you are launching a new version of your website or making drastic changes to it, major website changes can often lead to fluctuations within your search rankings. Depending on the changes and how well they’re received with search engines, the change in search results can either be small shifts or dramatic jumps. Before making …
7 Factors To Consider Before Making Major Website Changes Read More »
If you have a bit of research within the SEO field, the term schema markup is something you have most likely come across. To put it in layman’s terms, schema markup is a code you can add to your site that allows search engines to better understand specific aspects of your business. The information usually …
When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way. Search …
Launching a new business is a tough endeavor. You have plenty of things on your mind, from getting the new business up and running, the day-to-day operations of your company, paperwork, and a countless list of other to-do items. But what about building a website for your new business? Chances are if you are starting …
Sometimes, search engine optimization can be difficult to achieve if you have limited resources. You do, however, have options to maximize your SEO efforts when using limited resources: creating a targeted strategy. There are a lot of things that go into creating a successful strategy, including a lot of long-term planning, but here are a …
Search engine optimization is constantly changing as Google changes their algorithms and search engines continue to get more intelligent. This means that practices that once worked may not be as relevant as they once were, and it is important to keep up to date on the latest practices. With that being said, let’s take a …
Best SEO Practices You Should Be Following in 2020 Read More »
Did you know that studies have shown nearly one-third of online visitors won’t request a service or make a purchase because they wanted to chat with a live person first? In an era that has become less personal & far more digital than ever before, many users still crave the ability to speak with a …
Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally, businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …
Which Is Better For Your Brand: Social Media Ads or Search Engine Ads? Read More »
Duplicate content can be something that causes a lot of anxiety in the minds of SEO managers. While plagiarism is a clear indication of duplicate content, which will usually be penalized by Google, the real problem is typically internal. Internal duplicate content, especially for websites that have been around for a while, can be a …
How Should I Handle Duplicate Content On My Website? Read More »
The main goal of any SEO plan is to make your website more visible. However, even if your website is ranking on the first page, front and center, that doesn’t mean that users are guaranteed to click on your site. In fact, sometimes making yourself visible is only half the battle! If you’re trying to …
The Most Important Factors Influencing Click-Through Rate Read More »
When it comes to search engine optimization, many users don’t understand how essential proper web design is to any SEO goals. Proper web design can give any website a head start in its SEO goals, which means it’s essential to understand how relevant it is to the success of any website. If you’re interested in …
The main function of any good SEO strategy is to help improve your website’s rankings. SEO is a complex field, and there are many different ways to go about working on improving your rankings. While it is not an exact science, there are a few different plans of action you can follow to work on …
Over time, your site’s content will become stale. New information about your products or services will become available, and what was once a cutting-edge piece of content that boosted your sites SEO, or was helping you drive conversions, is no longer as effective as it once was. It’s important to take a look at the …
One of the most important factors for your website’s rankings is your site speed. Page speed has an enormous impact on a number of the most important web metrics, including how long visitors stay on the site, where you site ranks, & more! With so much to gain from having a properly optimized and quickly …
With 2020 just around the corner, it is time to take stock of your SEO practices and focus on how you can improve your optimization. If your interested in learning how you can improve your site’s SEO in the new year, take a look at our blog for more information! Creating Pages With Content That’s …
