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John Wagenkenecht

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Topic Clusters & How You Can Use Them To Boost Your Site’s SEO

Improving your site’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult …

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What Are Google Local Service Ads & Should I Utilize Them For My Business?

Everyone knows that running PPC or pay-per-click ads, is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. …

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How Can I Use Video Marketing Strategies To Help Boost My Site Traffic?

As the world becomes more digitized by the day, the content users consume continues to trend away from blogs and towards video content. Videos are easy to engage with and consume, and they require very little effort on the user’s end to absorb the information being displayed. They simply need to tune in and pay …

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What is A/B Testing & How Does It Affect My Site’s SEO

A/B testing is a common practice used by developers and SEO’s looking to improve the user experience of their website. It involves using two variations of a webpage that display the same content and running tests to see which version converts at a higher rate, or otherwise results in the action that it is designed …

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Website Traffic

How To Maintain Site Traffic After A Core Algorithm Update

Search engine optimization is a complicated process with many puzzle pieces that work together to affect your site’s rankings. However, Google is always changing it’s algorithm’s, which can sometimes flip the SEO world on its head, as sites that we’re ranking poorly yesterday are on the first page today, and vice versa. With this in …

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Keyword Research Search Bar with Magnifying Glass

What Is Keyword Research and How Can I Use It For My SEO Strategy?

Search engine optimization is a complicated process with many moving pieces. You need to create content, write page titles and meta descriptions, post on social media, accumulate backlinks, and so much more. However, one of the less considered pieces of any good SEO strategy is conducting keyword research. Keywords can be categorized in a couple …

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How Important Is Social Media to Your SEO Strategy?

The world is becoming more interconnected than ever before in the age of social media. People all around the world can learn about you and your business and keep up with your companies news, events, and content. With such amazing tools at our disposal, it is exceedingly important to ensure that your company has a …

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Google Is In The Midst of A Major Algorithm Update

The SEO world is constantly changing. Just when it feels like you’ve unlocked the keys the optimizing your site, with keywords, meta descriptions, content, & more, the rules of the game change and all of the work that you’ve completed doesn’t matter quite as much anymore. Speaking of changing rules, Google announced last week that …

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Website Traffic Rankings

How To Identify Why My Rankings Have Dropped and How Can I Fix Them?

Google is constantly updating their algorithms and it can affect the way that sites with established SEO rank on the SERP’s. This can be concerning for business owners and developers alike, as they watch their websites rankings tank with no explanation, as seemingly nothing major has changed on their site that could cause such a …

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Link Building SEO

How Can I Build High-Quality, Trust-Worthy Backlinks

Creating a web of quality backlinks can be difficult. It begins with building a reputation for producing quality content and creating trust among your clientele.  However, that can often be easier said than done.  If you’re interested in learning more about how you can create a web of quality back links, take a look at …

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Google Anwsers Questions About Top SEO Ranking Factors

Google recently unveiled its “SEO Myth Busters” series aimed at answering questions from SEO specialists and those looking to optimize their search presence.  The first episode, hosted by Google Webmaster Trend Analyst Martin Splatt, was centered around what Google’s top ranking factors are.  The answers that Martin gave about what he considers the top ranking …

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Is Link Building Still a Worthwhile Tactic?

Link Building has long been one of the pillars of quality SEO work.  In the early days of search engine optimization, practices like link farming, or purchasing links were standard and many companies employed them to help their website build authority and drive traffic. In fact, many companies still admit to purchasing links in order …

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