John Wagenkenecht

SEO 2020

Best SEO Practices You Should Be Following in 2020

Search engine optimization is constantly changing as Google changes their algorithms and search engines continue to get more intelligent. This means that practices that once worked may not be as relevant as they once were, and it is important to keep up to date on the latest practices. With that being said, let’s take a …

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Which Is Better For Your Brand: Social Media Ads or Search Engine Ads?

Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally, businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …

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content audit

How Should I Handle Duplicate Content On My Website?

Duplicate content can be something that causes a lot of anxiety in the minds of SEO managers. While plagiarism is a clear indication of duplicate content, which will usually be penalized by Google, the real problem is typically internal. Internal duplicate content, especially for websites that have been around for a while, can be a …

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The Most Important Factors Influencing Click-Through Rate

The main goal of any SEO plan is to make your website more visible. However, even if your website is ranking on the first page, front and center, that doesn’t mean that users are guaranteed to click on your site. In fact, sometimes making yourself visible is only half the battle! If you’re trying to …

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Long Tail Keyword Chart

Why Long-Tail Keywords Are So Important

Most searches on Google are centered around short-tail keywords which are three words or less. These simple searches comprise the vast majority of all searches meaning that it is very important for search engine optimizers to ensure they keep these keywords in mind for their strategy. However, the competition for these keywords is also very …

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How To Freshen Up Your Evergreen Content

One of the best parts of any optimizer’s job is creating evergreen content. Evergreen content is built to stand the test of time, providing information that well always be pertinent and isn’t a time-sensitive topic that will fade out of relevancy. For that reason, well-written evergreen content tends to hold its ranking over time, but …

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What Are The Most Common Issues That Slow Down Your Site Speed?

If you’ve noticed that your website is slowing down more & more lately and you’re not sure what’s happening to your site, you’ve come to the right place! There are a variety of problems that can slow down a site’s speed significantly. Let’s take a look at a few of the most common issues that …

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Mistakes Businesses Make When Researching Keywords

When you’re working on building out your companies digital marketing strategy, one of the most important things you can do is to research your keywords and figure out what you’re trying to target with your site’s content. However, keyword research is a difficult task that many businesses only tackle when absolutely necessary, meaning they don’t …

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What Should I Do To Optimize My Google My Business Page?

Google My Business pages are one the best ways a company can advertise themselves in the SERP’s, particularly if their brand has a bit of name recognition. It’s a way to educate consumers about your brand, lead them back to your website, and potentially get them to convert. However, many business owners are unaware of …

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First Look at Google’s BERT Update

Google recently announced that they will be unveiling their BERT update, which is Google’s self-proclaimed, biggest update, in about five years. Anytime Google announces a major update, it is important for search optimizers to understand what the update will do, in order to adapt their SEO efforts to a changing optimization landscape. With that being …

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Graphic showing content, video, email marketing, to increase conversions

How To Create Content That Leads To More Conversions

Content is one of the most important pieces of any marketing campaign. Quality content will help boost your site’s ranking in the SERP’s, inform potential customers about your company and services, and hopefully, lead to conversions for your business. However, building content that generates conversions isn’t as simple as writing a blog and throwing it …

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Do I Need To Use My Keywords Across Every Element Of My Page?

In the modern, digital age, it is more important than ever to ensure that you properly optimize your site’s content in order to make your business as visible as possible online. That’s where Search Engine Optimization comes in. SEO is designed to help your site rank higher in the organic search results on search engines …

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