John Wagenkenecht

Man using phone for digital marketing

What Are Google Local Service Ads & Should I Utilize Them For My Business?

Everyone knows that running PPC or pay-per-click ads is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. This …

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Keywords, Content & SEO

What Are 301 Redirects and 302 Redirects?

Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your …

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google search results

Why Your Rankings Have Dropped and How to Fix Them

As you may know, the world of SEO is everchanging. With new algorithms coming out, competition increasing, etc., there are many factors that may affect where you’re falling in the SERPs. Even if you were on the first page last week, that doesn’t mean you’re guaranteed that spot forever. It’s highly common that your rankings …

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Local SEO

Five Simple, Yet Effective, Ways to Build Local SEO

Local SEO is critical to ensure that your nearby customers can quickly find and purchase your services. Additionally, good localized SEO allows you to capture markets that are closer to you and further away from your competitors. However, it takes time and effort to build a good local SEO campaign. Creating content, promoting messaging on …

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Optimizing Conversion Rate

How To Maximize Your Site’s Conversion Potential

One of the most important metrics for quantifying the performance of your website is your conversions. While you may have plenty of visitors coming to your site, it is ultimately your conversions which tell the story of how much business your site is generating. This means that tracking them properly, and making them easy for …

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Image optimization

Best Practice for Optimizing Image SEO

While everyone know’s that content is king, it is far from the only element on your website, and there are a variety of other aspects that require optimization. One of the largest pieces of your website, beyond content, is your images, and there are a number of best practices you can follow to ensure that …

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People looking over code

Updates to Google Search Console & Bing Webmasters

This has been a big couple of weeks for webmaster tools, as both Google & Bing unveiled major updates with a ton of new features for optimizers to take advantage of. The two webmaster tools are a couple of the most important tools available to optimizers for understanding how traffic is visiting your website, the …

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Organic Traffic

How Can I Improve My Site Organic Traffic?

Every optimizer knows that the most important goal of the work is to help improve the amount of organic traffic to your website. Improving your site’s organic traffic is a complicated process, and it can be achieved through a variety of methods, best used in combination with each other. Are you interested in learning how …

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Local SEO GMB

Why Local SEO Is More Important Than Ever

2020 has been a tumultuous year for business owners across the country. Between lockdowns limiting foot traffic, to consumers having less money to spend, it’s been an unpredictable landscape that has taken its toll on some businesses. However, in the midst of an unpredictable year, a recent piece of data has piqued the interest of …

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Paid Search vs. SEO

Why You Should Prioritize SEO Over Paid Search

As any optimizer will tell you, SEO is a long-term process that takes months to lay the foundation for, and sometimes years to see the whole benefit. If you’re looking for immediate results, this can be discouraging, and can often make it feel as though you need to forget about SEO altogether. However, in the …

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Click-Through-Rate

How To Improve Your Site’s SERP’s Click-Through-Rate

The main goal of search engine optimization is to get more users to your website, as well as to improve the conversion rate once they get there. But it’s difficult to convert a user when they don’t even click on your website to begin with. As Google’s algorithms continue to improve at understanding content and …

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Graphic showing speedometers for site speed

What Impact Does Site Speed Have on SEO?

SEO is a complicated process that requires attention across a variety of areas, including your external links, site content, UI, & more in order to ensure your site is well-optimized in every avenue, as they all contribute to your site’s ranking. One important factor that optimizers can’t overlook when it comes to their site is …

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Do I Need To Optimize My Site for Voice Search?

If you’re working on optimizing your site in 2020, it’s important to know how the search landscape is shifting. As more & more citizens have Google Homes & Alexas, the use of voice search continues to rise. In fact, Google recently announced that 27% of its mobile searches are done via voice search. With such …

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Local SEO

How Should I Structure My Local SEO Strategy?

When it comes to improving your site’s SEO, there are a couple of different ways to think about it. You want to optimize your site in order to sell your products, or services, on a national scale. However, no company expands to national levels of exposure without first doing something right locally. If you’re interested …

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