You can optimize your site for search engines endlessly, but unless the content is appearing in front of the right sets of eyes, you won’t see any conversions. That’s why it’s important to make sure while you’re optimizing for search engines, you are also trying your best to optimize your audience. If you’re interested in …
The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is …
How Can I Increase Social Media Engagement Organically? Read More »
Improving your website’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult …
Topic Clusters & How You Can Use Them To Boost Your Site’s SEO Read More »
Did you know that roughly 5% of Google My Business views result in customer action? Now I know what you are thinking. Only 5%? But, when you take a deeper dive into the numbers, 5% is a 25% increase from 2017 to 2018. Let’s take an inside look at the numbers and why customers are …
Why You Should Optimize Your Google My Business Listing Read More »
Once your website is showing up in searches and people are clicking on it from the SERP’s, the next step is figure out ways to keep them on your site, engaging with content, and hopefully purchasing your products or services. From content to functionality, there are numerous improvements you can make to your website to …
Everyone knows that running PPC or pay-per-click ads is a major piece of any well-rounded digital marketing strategy. While SEO is great for making your website more visible, and generally results in an increase of leads for your business, sometimes you need another avenue for leads, particularly when your competition ranks just a bit higher. This …
What Are Google Local Service Ads & Should I Utilize Them For My Business? Read More »
Google Maps is one of the most commonly used products managed by the search giant, with millions of people using it to navigate or receive traffic updates daily. Whether someone is trying to determine how much traffic is along their commute or the easiest way to make it to an appointment, Google Maps offers an …
Why Google Maps is Important to Your SEO Efforts Read More »
Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your …
As you may know, the world of SEO is everchanging. With new algorithms coming out, competition increasing, etc., there are many factors that may affect where you’re falling in the SERPs. Even if you were on the first page last week, that doesn’t mean you’re guaranteed that spot forever. It’s highly common that your rankings …
Why Your Rankings Have Dropped and How to Fix Them Read More »
Local SEO is critical to ensure that your nearby customers can quickly find and purchase your services. Additionally, good localized SEO allows you to capture markets that are closer to you and further away from your competitors. However, it takes time and effort to build a good local SEO campaign. Creating content, promoting messaging on …
Five Simple, Yet Effective, Ways to Build Local SEO Read More »
One of the most important metrics for quantifying the performance of your website is your conversions. While you may have plenty of visitors coming to your site, it is ultimately your conversions which tell the story of how much business your site is generating. This means that tracking them properly, and making them easy for …
How To Maximize Your Site’s Conversion Potential Read More »
While everyone know’s that content is king, it is far from the only element on your website, and there are a variety of other aspects that require optimization. One of the largest pieces of your website, beyond content, is your images, and there are a number of best practices you can follow to ensure that …
The presence of your business on Google My Business is an important ranking factor for search engine optimization, which means that your profile must illustrate the most relevant and accurate information that will lead to potential customer engagement. Keeping the listing up to date can go a long way in getting users to your website, …
Tips For Optimizing Your Google My Business Listing Read More »
This has been a big couple of weeks for webmaster tools, as both Google & Bing unveiled major updates with a ton of new features for optimizers to take advantage of. The two webmaster tools are a couple of the most important tools available to optimizers for understanding how traffic is visiting your website, the …
Updates to Google Search Console & Bing Webmasters Read More »
Every optimizer knows that the most important goal of the work is to help improve the amount of organic traffic to your website. Improving your site’s organic traffic is a complicated process, and it can be achieved through a variety of methods, best used in combination with each other. Are you interested in learning how …
2020 has been a tumultuous year for business owners across the country. Between lockdowns limiting foot traffic, to consumers having less money to spend, it’s been an unpredictable landscape that has taken its toll on some businesses. However, in the midst of an unpredictable year, a recent piece of data has piqued the interest of …
As any optimizer will tell you, SEO is a long-term process that takes months to lay the foundation for, and sometimes years to see the whole benefit. If you’re looking for immediate results, this can be discouraging, and can often make it feel as though you need to forget about SEO altogether. However, in the …
The main goal of search engine optimization is to get more users to your website, as well as to improve the conversion rate once they get there. But it’s difficult to convert a user when they don’t even click on your website to begin with. As Google’s algorithms continue to improve at understanding content and …
How To Improve Your Site’s SERP’s Click-Through-Rate Read More »
Every optimizer knows that the devil is in the details, and to really ensure that your site is as well optimized as it can be, you’ll need to pay attention to every aspect of the site. When generating content for a website, generally your focus is on the content itself, and how you can write …
If you’ve clicked around a website long enough, you’re likely to find a broken link or two, which will lead you to a 404 error page. This means that the link that you’ve followed leads to a page that no longer exists, or has a different URL. When the URL of a page is changed, …
Should I Be Using 301 & 302 Redirects on my Site? Read More »
