Jimmy Luc

How to Combine Email Marketing & SEO to Boost Your Search Results

Search Engine Optimization (SEO) does not only require optimizing your website but can help improve your search results. While on-page SEO and technical SEO are essential, off-page SEO can significantly impact your online presence, specifically, Email marketing. Emails are great for engaging with your target audience and, when done correctly, can increase your reach. By combining …

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Reasons Why Your Traffic is Down After a Site Migration

Reasons Why Your Traffic is Down After a Site Migration

A site migration can be overwhelming especially if you have a large website with a heap load of content, links, images, etc, but the most significant benefit of a site migration has a new visually appealing website that is user-friendly, responsive, and organized that really represents your business. However, migration can have its cons if …

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Tips on How to Optimize Your Video

How to Optimize Your Video Content

Video Marketing has seen a huge increase over the years and quickly becomes an important marketing strategy for B2B and B2C. Companies dedicated to implementing video to their marketing strategy are generating more leads and better brand awareness. Social media platforms such as Facebook, Twitter, Instagram, and YouTube still remain the main sources for engagement. …

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Google May See Similar URLs as Duplicate

Google May Not Crawl and Index Web Pages If URLs Are Too Similar

As Google continues to get smarter with its algorithm, its latest predictive method in identifying duplicate content within the site has got more challenging. Google is now seeing URLs with similar pattern URL structure as possible duplicate content, which means if you own a website with multiple similar URL patterns, Google may deem the content …

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Using Amazon SEO and Amazon PPC

Amazon SEO vs. Amazon PPC  – Do You Need Them Both?

When it comes to utilizing the Amazon platform to advertise products, many business online owners focus more on the PPC than the SEO, which is understandable. Still, in actuality, you need both to get started as they both serve the same purpose in goal, and that is getting your product displayed higher in the Amazon …

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How to Optimize Your Website Internationally for 2021

How to Optimize Your Website Internationally for 2021

Last year, we experienced a dramatic change in the world where people were more focused online than ever. Building a digital presence was a key factor in staying ahead of their competitors and getting found regionally through search as SEO has significantly grown over the years as 68% of all search online experiences begins from …

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video optimization

How to Optimize Your Website Through Video

According to marketing research, people spend an average of 16 hours watching videos a week, with 84% of them convinced of buying products or services by being influenced to watch online. YouTube also confirms that 70% of users are watching through mobile devices. Businesses that are not utilizing their marketing strategies through videos miss out …

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Why You Should Use Facebook Ads For Your Business

Why You Should Be Running Facebook Ads For Your Business

You have probably stumbled across Facebook ads populating on your news feed and thought, is this effective for my local business? Is this a platform I can hop on and get ahead of my competition? Yes, they can; if anything, it could drive more return than other platforms. While we are tackling different marketing strategies …

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How to do keyword research for your eCommerce website

Selling products online is not a simple task without any marketing structure. It may appear obvious, but product names are essential keywords to target your audience; however, writing to your audience is a fundamental mistake most sellers make. They are simply not researching the user’s search/buyers’ intent, which means missing out keywords will lead to …

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