Jimmy Luc

How to Optimize Your Website Internationally for 2021

How to Optimize Your Website Internationally for 2021

Last year, we experienced a dramatic change in the world where people were more focused online than ever. Building a digital presence was a key factor in staying ahead of their competitors and getting found regionally through search as SEO has significantly grown over the years as 68% of all search online experiences begins from …

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video optimization

How to Optimize Your Website Through Video

According to marketing research, people spend an average of 16 hours watching videos a week, with 84% of them convinced of buying products or services by being influenced to watch online. YouTube also confirms that 70% of users are watching through mobile devices. Businesses that are not utilizing their marketing strategies through videos miss out …

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Why You Should Use Facebook Ads For Your Business

Why You Should Be Running Facebook Ads For Your Business

You have probably stumbled across Facebook ads populating on your news feed and thought, is this effective for my local business? Is this a platform I can hop on and get ahead of my competition? Yes, they can; if anything, it could drive more return than other platforms. While we are tackling different marketing strategies …

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How to do keyword research for your eCommerce website

Selling products online is not a simple task without any marketing structure. It may appear obvious, but product names are essential keywords to target your audience; however, writing to your audience is a fundamental mistake most sellers make. They are simply not researching the user’s search/buyers’ intent, which means missing out keywords will lead to …

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SEO Habits You Need to Break Away From

If you are looking to improve your website’s online presence, you have to do SEO. A well-executed search engine optimization strategy is the core foundation of increasing organic search visibility in the Search Engine Results Pages (SERPS). Many SEO tactics were implemented before that are ineffective now or even worse, can cause your website to …

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SEO for Images to Improve Your Visual Search Strategy

Visual communication and marketing have increasingly become more important but how is SEO for images going to help improve your visual search? If you have not started optimizing your images, you could potentially miss out on growing additional organic traffic.  It is a natural way of our searching as Co-founder at Instagram, Kevin Systrom once …

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How Feedback Optimization can Improve Your Content Strategy

If you are looking for other ways to improve your content strategy, consider feedback optimization. Feedback optimization is a process of using your reader’s comments to improve your content. How? well, according to a case study: UGC (user-generated content) helped a nonprofit increase their organic traffic by 200+% in 12 months, by publishing more informational …

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GMB Account Owners Will Be Notified If Local Listing Gets Suspended

A European law went full effect that Google will now notify businesses if their local listings have been suspended. Businesses would have had to log into their Google Business Account to find out if their listings had been suspended or noticed a change in their call volume, web traffic, or conversions. A Google My Business …

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Google Testing Thumbnail Image Versions in Search Results

Google has been displaying thumbnails in search results for a good number of years. Over the past couple of months, we’ve noticed Google testing new things with thumbnails on desktop searches with product image thumbnails, and now thumbnails in Google suggest dropdown.  It is not entirely clear what could actually happen; However, Google is clearly …

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