How to Combine Email Marketing & SEO to Boost Your Search Results

Leave a Comment / Content, Email Marketing / By Jimmy Luc

Search Engine Optimization (SEO) does not only require optimizing your website but can help improve your search results. While on-page SEO and technical SEO are essential, off-page SEO can significantly impact your online presence, specifically, Email marketing. Emails are great for engaging with your target audience and, when done correctly, can increase your reach. By combining …

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Reasons Why Your Traffic is Down After a Site Migration

Leave a Comment / Advice, FAQ, Google, Ideas / By Jimmy Luc

A site migration can be overwhelming especially if you have a large website with a heap load of content, links, images, etc, but the most significant benefit of a site migration has a new visually appealing website that is user-friendly, responsive, and organized that really represents your business. However, migration can have its cons if …

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Ways to Get Star Ratings Showing in Organic Search Results

Leave a Comment / E-Commerce, Ideas / By Jimmy Luc

Have you ever searched for restaurants or products and noticed some of the results have Google 5 star ratings or reviews listed? There is a way of having your stars populate, and we will help guide you through it. For Local SEO, this strategy is a fantastic way to stand out from your competitors and …

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How to Optimize Your Video Content

Leave a Comment / Google, Ideas, Video / By Jimmy Luc

Video Marketing has seen a huge increase over the years and quickly becomes an important marketing strategy for B2B and B2C. Companies dedicated to implementing video to their marketing strategy are generating more leads and better brand awareness. Social media platforms such as Facebook, Twitter, Instagram, and YouTube still remain the main sources for engagement. …

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How to Build an SEO Roadmap

Leave a Comment / Advice, Content, Google, Ideas / By Jimmy Luc

Whether you are an agency, consultant, or have your own company, having a solid marketing plan should always be an important step for a successful business. When it comes to implementing SEO, there are so many factors that can make an impact on your business and search rankings, but it needs time to get things …

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How to Tackle a Site Migration

Leave a Comment / Ideas, Marketing, Optimization / By Jimmy Luc

As the internet continues to evolve, so does our marketing. We strategize to adapt to the new changes. Evidently, companies will have to adapt and make big changes if they want to keep up which means they could face a difficult challenge of site migration. Depending on the website’s size, all those files that contain …

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How to Do Keyword Research for Free

Leave a Comment / Advice, Content, Ideas, Optimization / By Jimmy Luc

As we marketers continue to understand SEO better and stay on top of the Google Algorithm changes, we are constantly looking for ways to improve our search results and strategizing new and improved methods in getting found for specific keywords. With the power of marketing, we can utilize keyword research to help optimize your website …

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How to make my contact us page interesting

How to Make an Effective Contact Page

Leave a Comment / Advice, Content, FAQ, Frequently Asked Questions, Ideas / By Jimmy Luc

If you are running any sort of business, you will want to create a contact page on your website to generate leads, as this will make it easier for potential customers to get in touch with you. Creating a contact page can help filter incoming messages making it easier for you and the team to …

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Google May See Similar URLs as Duplicate

Google May Not Crawl and Index Web Pages If URLs Are Too Similar

Leave a Comment / Google, News, Optimization / By Jimmy Luc

As Google continues to get smarter with its algorithm, its latest predictive method in identifying duplicate content within the site has got more challenging. Google is now seeing URLs with similar pattern URL structure as possible duplicate content, which means if you own a website with multiple similar URL patterns, Google may deem the content …

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Amazon SEO vs. Amazon PPC – Do You Need Them Both?

Leave a Comment / E-Commerce, FAQ, Ideas, Marketing, Optimization / By Jimmy Luc

When it comes to utilizing the Amazon platform to advertise products, many business online owners focus more on the PPC than the SEO, which is understandable. Still, in actuality, you need both to get started as they both serve the same purpose in goal, and that is getting your product displayed higher in the Amazon …

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How Long Does SEO Take?

Leave a Comment / Advice, FAQ, Frequently Asked Questions, Ideas / By Jimmy Luc

One of the most common questions we get asked all the time is, “how long will it take until we see results with SEO?” Typically, six months is a reasonable time to see results, and from 6-12 months, you should expect more positive results to come in. SEO is a long-term investment, but your business …

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How to Successfully Perform a Website Audit

Leave a Comment / Advice, Ideas, Optimization / By Jimmy Luc

You’ve taken a big swing at rearranging, clearing up, and optimizing your website at the start of the year, and now you’re looking to tackle the technical side of the website. If you have not heard of the tool Screaming Frog, then you are in for a treat. Screaming Frog is a fundamental tool that …

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How to Restructure Your Website

Leave a Comment / Advice, Content, Ideas, Marketing / By Jimmy Luc

So, you have been upkeeping your website for several years now, and you are getting a little tired of seeing how your website looks after years of spending time writing a Mamouth collection of pages to make sure your site is well optimized and ranking above your competitors. As you click through your website, you …

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How to Optimize Your Website Internationally for 2021

Leave a Comment / Advice, Content, Location Page, Marketing, Optimization / By Jimmy Luc

Last year, we experienced a dramatic change in the world where people were more focused online than ever. Building a digital presence was a key factor in staying ahead of their competitors and getting found regionally through search as SEO has significantly grown over the years as 68% of all search online experiences begins from …

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Why Featured Snippets is Important in 2021

Leave a Comment / Advice, Blogs, Content, FAQ, Google / By Jimmy Luc

Google rolled out featured snippets back in 2017, which aimed to best answer a user’s question. A featured snippet is important because it appears on top of the search result page, giving your web page more visibility to your target searches and increasing traffic to your site. As 2020 is coming to a close, we …

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How to Optimize Your Website Through Video

Leave a Comment / Marketing, Optimization / By Jimmy Luc

According to marketing research, people spend an average of 16 hours watching videos a week, with 84% of them convinced of buying products or services by being influenced to watch online. YouTube also confirms that 70% of users are watching through mobile devices. Businesses that are not utilizing their marketing strategies through videos miss out …

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Why You Should Use Facebook Ads For Your Business

Why You Should Be Running Facebook Ads For Your Business

Leave a Comment / Facebook Ads, Marketing / By Jimmy Luc

You have probably stumbled across Facebook ads populating on your news feed and thought, is this effective for my local business? Is this a platform I can hop on and get ahead of my competition? Yes, they can; if anything, it could drive more return than other platforms. While we are tackling different marketing strategies …

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How to do keyword research for your eCommerce website

Leave a Comment / E-Commerce / By Jimmy Luc

Selling products online is not a simple task without any marketing structure. It may appear obvious, but product names are essential keywords to target your audience; however, writing to your audience is a fundamental mistake most sellers make. They are simply not researching the user’s search/buyers’ intent, which means missing out keywords will lead to …

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Technical SEO Mistakes That Are Damaging Your Website

Leave a Comment / FAQ, Ideas / By Jimmy Luc

Fighting for your place to stay above your competitors this year can be challenging – with everything that is going on and the continuous updates just how do you keep up maintaining a healthy site performance in the SEO world? Fortunately, we’ve got a firm grasp of the most common mistakes we often see marketers …

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Jimmy Luc