Last year, we experienced a dramatic change in the world where people were more focused online than ever. Building a digital presence was a key factor in staying ahead of their competitors and getting found regionally through search as SEO has significantly grown over the years as 68% of all search online experiences begins from …
How to Optimize Your Website Internationally for 2021 Read More »
Google rolled out featured snippets back in 2017, which aimed to best answer a user’s question. A featured snippet is important because it appears on top of the search result page, giving your web page more visibility to your target searches and increasing traffic to your site. As 2020 is coming to a close, we …
According to marketing research, people spend an average of 16 hours watching videos a week, with 84% of them convinced of buying products or services by being influenced to watch online. YouTube also confirms that 70% of users are watching through mobile devices. Businesses that are not utilizing their marketing strategies through videos miss out …
You have probably stumbled across Facebook ads populating on your news feed and thought, is this effective for my local business? Is this a platform I can hop on and get ahead of my competition? Yes, they can; if anything, it could drive more return than other platforms. While we are tackling different marketing strategies …
Why You Should Be Running Facebook Ads For Your Business Read More »
You’ve probably stumbled across brands you follow on Facebook and notice a small pop-up window on the right corner offering their services to you. Is there a way I can use this for my business? Absolutely, according to Headliner Labs, people are 3.5 times more likely to open a Facebook message than their email. Facebook …
Selling products online is not a simple task without any marketing structure. It may appear obvious, but product names are essential keywords to target your audience; however, writing to your audience is a fundamental mistake most sellers make. They are simply not researching the user’s search/buyers’ intent, which means missing out keywords will lead to …
How to do keyword research for your eCommerce website Read More »
Fighting for your place to stay above your competitors this year can be challenging – with everything that is going on and the continuous updates just how do you keep up maintaining a healthy site performance in the SEO world? Fortunately, we’ve got a firm grasp of the most common mistakes we often see marketers …
Technical SEO Mistakes That Are Damaging Your Website Read More »
If you are unsure about which strategy you should be focusing on to optimize your website through backlinks or content you have come to the right place. It is a common question a marketer gets asked when looking for ways to improve their search visibility. The correct answer is content, content should be the prime …
If you are looking to improve your website’s online presence, you have to do SEO. A well-executed search engine optimization strategy is the core foundation of increasing organic search visibility in the Search Engine Results Pages (SERPS). Many SEO tactics were implemented before that are ineffective now or even worse, can cause your website to …
Visual communication and marketing have increasingly become more important but how is SEO for images going to help improve your visual search? If you have not started optimizing your images, you could potentially miss out on growing additional organic traffic. It is a natural way of our searching as Co-founder at Instagram, Kevin Systrom once …
SEO for Images to Improve Your Visual Search Strategy Read More »
If you are looking for other ways to improve your content strategy, consider feedback optimization. Feedback optimization is a process of using your reader’s comments to improve your content. How? well, according to a case study: UGC (user-generated content) helped a nonprofit increase their organic traffic by 200+% in 12 months, by publishing more informational …
How Feedback Optimization can Improve Your Content Strategy Read More »
A European law went full effect that Google will now notify businesses if their local listings have been suspended. Businesses would have had to log into their Google Business Account to find out if their listings had been suspended or noticed a change in their call volume, web traffic, or conversions. A Google My Business …
GMB Account Owners Will Be Notified If Local Listing Gets Suspended Read More »
Google has been displaying thumbnails in search results for a good number of years. Over the past couple of months, we’ve noticed Google testing new things with thumbnails on desktop searches with product image thumbnails, and now thumbnails in Google suggest dropdown. It is not entirely clear what could actually happen; However, Google is clearly …
Google Testing Thumbnail Image Versions in Search Results Read More »
One of the ongoing questions we ask ourselves when optimizing our site is, how do we improve our content? Are there other tools we could utilize to maximize our search visibility? Just as technical SEO tools help us identify new opportunities with our website for better optimization, content tools can largely give us an edge …
