Though you may be eager to boost your website’s rankings, there’s definitely a right and wrong way to do so. Black hat SEO tactics are practices that are otherwise unethical and can cause search Google to penalize your website. Following the Webmaster Guidelines that Google has laid out for you will only benefit you in …
Though blog content can feel like a mark of the past, it has not lost its significance. Having informative content on your website that tackles a variety of user inquiries or relevant topics is helpful for more than just your audience. It creates an advantage for your website from an SEO perspective as well. Why …
Video SEO is something that is constantly evolving. It is essential to stay up to date to optimize best practices for video search engine optimization! If you are not staying current with the best practices, you may be getting poor video performance. Today, YouTube’s algorithm works for each person to deliver what they would be …
There are many SEO practices to utilize, but it is best to stay updated on the best practices to use according to the most recent search engine algorithms! Many outdated SEO practices can cause more harm than benefits to your website. Search engines update their algorithms frequently, so it is best to stay up to …
Having mobile-friendly content on your website is essential as it helps stand out from competitors and deliver a great user experience. Mobile-friendly content is not only important for enhancing user experience but also SEO strategies! Providing users with mobile-friendly content offers many benefits and should be the primary focus of your website. There are a lot of …
For SEO purposes, it is essential to know what Google ranking factors to focus on. Improving a site’s SEO is always the goal but, knowing your focusing on the top ranking factors is crucial for this. Google evaluates sites on many, many ranking factors so, knowing it may be challenging to have an aim for your SEO …
A website’s homepage is important because it is the first thing Google sees when crawling your website, along with most visitors. The homepage is the most crucial page of your site due to this. This one page is the entry to all of the other details and pages on your website. With that, the homepage …
When using local keywords, this can help increase your local search rankings! A majority of people are searching for places to go near them on their smartphones every day. If your business is in people’s local searches, there is a high chance that they will visit your business and even end in a conversion! Using …
Keyword research is a process of gathering and searching for keywords that match the objectives of a given website. When doing keyword research, you should be searching for keywords you want to rank for and keywords you should rank for. Keyword research is a fundamental SEO tactic that can help a site improve and expand its search …
White hat SEO is all of the best practices and techniques that are considered ethical and function within search engines’ rules to best optimize your site. Using white hat SEO techniques is essential to help improve your site’s rankings on search engines. There is a significant difference between white hat and black hat SEO; it is necessary to …
It can be challenging to keep content fresh. There is a never ending process of creating content that consists of creating new content and then letting the content become old and outdated, and then recreating content, etc. It seems to be a cycle that never ends. But, if you regularly maintain your content by making …
Businesses need SEO today especially because it is an important and cost-effective way to reach and understand your consumers. Having an online presence as a business is important whether it is through website, social media, or both. SEO offers businesses value by improving a websites searchability, visibility, and more! Continue reading to learn more about …
YouTube is the second largest search engine, just behind Google, with over 2 billion logged-in users on the platform. With such a large amount of people using YouTube, there are many opportunities and benefits that come along with this. By using SEO tools on YouTube, this allows brands, businesses, people, etc. to reach a wider …
There are many factors that put pressure on restaurants to improve their online presence. These factors may include increasing competition, disruptions due to the pandemic, etc. Restaurants improving their visibility locally is essential for their business. Consumers are always looking for new restaurants, and restaurants are always looking for new customers. Continue reading to learn …
Meta descriptions are important for SEO, as they tell Google and users what they can expect to find on any given page. They’re meant to be a short 160-character description of the page’s content. You may think that all pages on a website need to have meta descriptions because that’s a part of SEO best …
Local SEO is one of the most important, and powerful search engine optimization tools today. Having effective local SEO will land your businesses website on the first page of local search results and will gain traffic. Using other tools such as Google My Business will also help your local SEO but, if you’re in a …
Internal linking is an SEO tactic that links one page to another page on the same domain. These links are simple to implement on your sites and are crucial for your SEO success. Adding internal links will drive more traffic through your entire website and will lead to customers spending more time on your site. …
Having a fully optimized website and staying on the top of the search results pages is always the goal for businesses. Using keywords used to be the sole priority of SEO, as this would lead to your website consistently driving traffic. However, before there were algorithms in place, companies took advantage of this SEO tool …
Uploading images without inputting Alt Text can have a negative impact on a website’s SEO. This is because, search engines such as Google and Bing, crawl the web and won’t be able to understand the image files if there is no alt text that has been set. Therefore, alt text is vital for websites and …
