When trying to figure out ways to market your business, you may start looking into localized PPC ads. These can be incredibly effective and can be tailored to your service area and budget. However, mistakes can lead to a costly and ineffective campaign. Follow these steps to make sure your campaigns drive traffic and conversions …
Google is beginning to roll out an update to its Featured Snippets algorithm, concentrating on making sure snippets are made of fresh content or are updated on a regular basis. The update is designed to make sure outdated information is not being excerpted in search results, misleading users. How Google Explains the Algorithm Update Google …
Updates Coming to the Featured Snippets Algorithm Read More »
One of the factors of online listings that are on the rise is user-generated content through images, videos and reviews, allowing customers to shape the online narrative of your business. While the business used to be in complete control, the ability for customers to contribute to listings puts the customer on equal ground, including both …
User-Generated Content to Check on Google My Business Read More »
YouTube is rolling out new ways for creators to monetize their videos through clicks and interactions from viewers. Announced during the 10th annual VidCon, these new revenue generation methods can be used to maximize impact from high-performing or viral videos as well as provide new ways for creators to interact and communicate with subscribers and …
YouTube Announces New Ways to Monetize Your Channel Read More »
If you are looking at your website’s analytics, you may notice a steady increase in mobile traffic. However, your bounce rate may also be rising if your site is slow to load on tablets and phones. Luckily, there are several WordPress plugins that you can install to increase the speed and optimization of your site! …
Google has announced a series of updates to its retailer products in order to help create deals and opportunities to get customers in-store year-round. These updates will be able to help smaller businesses using Google products to advertise online and are looking for ways to maximize conversions for their products and services. Some of these …
Updates are Coming to Google Products for Businesses Read More »
The review aggregator Yelp recently announced a range of new tools that are available to advertisers who pay for their services. The new tools are used to help generate revenue and help business owners with Yelp listings better interact with customers. The announcement comes on the heels of Google My Business rolling out new tools …
Yelp is Offering New Tools to Paid Business Advertisers Read More »
The pivot to video has been going on for several years and is a more permanent fixture than other marketing changes in the past, with nearly half of all online consumers wanting to view more video content over reading lengthy text. However, you may notice that your video content is not providing you with the …
Why Are Your Videos Less Successful Than Your Blog Posts? Read More »
With many social platforms and blogs making the pivot to video, video ads have grown exponentially in popularity. A major concern by many companies is return on investment: creating a video can take time and money, and they want to make sure they see the site traffic and conversions to validate the expense. Follow these …
Social media has a larger reach than anyone could have anticipated, with over two billion users on Facebook alone and an additional five social platforms with over one billion users. Having a presence for your business on these sites can be critical to accessing and interacting with potential customers looking for local companies for specific …
How Can I Maximize Web Traffic from Social Media? Read More »
The Internet can be fickle: while you can have high-quality, relevant content on your site that answers questions put out by potential customers in the form of search queries, if the user experience of your website is not top-notch, you can lose the user. People are impatient, and the online world is filled with answers. …
What Should I Focus On When Optimizing for User Experience? Read More »
High-speed internet has made users impatient. If your site doesn’t load in an adequate time, the user is going to navigate away from your site and potentially send their lead to your competitor. The user isn’t alone in this: search engines, including Google, have begun to consider page speed as a ranking factor, determining the …
The Importance of Optimizing Your Images for Page Speed Read More »
After creating your ads, setting your budgets and keywords and hitting publish, you may think that you’re done with your online ad campaigns. It is crucial to keep going back in to make edits and track progress in order to run a successful campaign, especially if your business is running sales or changing product lines. …
Why Do I Need Keep Checking My Campaigns After Setting Them? Read More »
Google is beginning to roll out a new feature in the Google My Business dashboard. Soon, you may be able to highlight 4 to 5-star reviews left on your profile in Google Posts, increasing the user experience of your listing and providing engaging content for potential customers. Prior to posting on your listing, you will …
Google is Rolling Out Testimonials in Google Posts Read More »
