While Yelp ranking is primarily determined by reviews, the sheer number of positive ratings is not the sole factor in determining the placement on the page. There’s no concrete way to determine the exact algorithm used for page ranking, but there are many steps you can take to make sure your business listing is fully …
Ways to Optimize Your Yelp Listing for Higher Ranking Read More »
If you’re familiar with SEO strategies, you’ve undoubtedly heard the term “long-tail keyword.” Many people believe that a long-tail keyword is defined by how many words are used in a particular search, but that is technically incorrect. What is a long-tail keyword? The majority of search phrases that a user types into Google are specific …
Are you including images with each blog you post to your website? Images are important to your search engine optimization efforts, but you need to make sure they are being added correctly. Each time you add an image to your website, you are adding additional files that need to be crawled and optimized in order …
Header tags are important to your content for a number of reasons, including making a piece easier to read by the user and including relevant keywords for search bots to crawl. Making sure each piece of content, including blogs, service pages, and service area pages, include relevant and properly used header tags is critical to …
So you’ve just completed the most recent audit of your search engine optimization efforts. Looking at the data, you’ll be able to see both your strong points and your weaknesses on and off your website, as well as the technical aspects of your online presence. You will also be able to pick out underperforming keywords …
It’s time for part two of the top trends to look out for in the world of SEO for 2020! Structured Data Structured data is critical to providing context to algorithms, especially as they are updated over time. Structured data highlights the critical aspects of each piece of content, including contact information, topic and service …
When going over your site referrals and web traffic, you may find a mysterious looking name: DuckDuckGo. While the search engine has been around for several years, it has begun to gain prominence and has more of an effect on your SEO efforts. What do I need to know about DuckDuckGo? Unlike most other search …
What Should I Know About DuckDuckGo & How It Affects My SEO? Read More »
There’s a lot that goes into making sure your website is completely effective and you are getting the website traffic and conversions you need to run a successful business. In order to have a fully optimized web presence, you need to focus on both your on-site and off-site SEO. Knowing the difference is critical to …
What’s the Difference Between On-Page & Off-Page SEO? Read More »
As we approach the end of the year, you might be thinking of ways to improve on your marketing strategy for 2019 in order to increase web traffic and conversions in 2020. Performing a content audit of your service pages and blog posts can help you decide what on your website is helping you, hurting …
What is the Most Effective Way to Perform a Content Audit? Read More »
Thanksgiving is right around the corner, leading into the biggest shopping weekend of the year: Black Friday and Cyber Monday. Have you gotten started on your marketing preparations yet? With the average person preparing to spend nearly $1,000 on holiday gifts this year, getting your marketing campaigns launched ahead of time can help you attract …
An often-overlooked opportunity to improve your website’s search engine optimization is by optimizing for long-tail keywords, or keywords that include short phrases. While less common than shorter search queries, optimizing for longer search terms can help propel your content to the top for more specialized search terms. This can also help you set more realistic …
Have you noticed a drop in your website activity recently? A website redesign might be able to help you gain back functionality and user experience, leading to many benefits for your business. The following factors are key in determining whether or not a website redesign is right for you at this moment: You’re getting traffic, …
How Can I Tell if My Website is Due for a Redesign? Read More »
Google Ads recently announced new fields and methods of reaching your target audience in search results, launching season event segments for audiences in your market as well as affinity audiences. These will be able to target specific users who are looking for similar products and services to yours and help boost conversions and sales, especially …
New Ways to Target Users in Google Ads for the Holidays Read More »
Halloween is right around the corner, which means now is the time to start getting your website and social media ready for upcoming fall and winter holidays. If you expect to see a boost in website traffic, conversions, and sales for Halloween, it’s not too late! Make sure your online presence is ready by checking …
3 Ways to Prepare Your Business for the Holidays Read More »
When you are working on organizing an event, the most important thing is getting people to attend to make sure your efforts, whether charitable, to drive business or promote your services, are going to work. If ticket sales aren’t what you were expecting, advertising online through organic posts and paid advertising can make your event …
One way your website can grow in online rankings is to build authority behind your brand. Authority is considered a ranking factor by Google and takes months to build. By following these steps, you can work on building up your brand and becoming a leader in the field online. Building a Content Strategy Users will …
This past May, Google announced that advertisers were going to be able to set seasonality adjustments to online campaigns depending on the season. This ability has officially gone live for Search and Display campaigns and is anticipated to be launched for Shopping ads later this year. Seasonal adjustments are going to be extremely beneficial for …
Google Ad Seasonality Adjustments are Now Available Read More »
Instagram is one of the biggest social networks currently in use, with over half a billion active users checking the platform daily. The visual platform is ideal for businesses looking to reach customers in need of specific products or services and may want to see it in action before purchasing. In recent months Instagram has …
3 Ways to Make Instagram More Effective for Your Business Read More »
Writer’s block is a common occurrence among bloggers, with good reason: the internet is saturated with information, techniques and takes on products, services and different ways to do things. Coming up with a unique topic that relates your business and user base can take a lot of creativity and work. If you find yourself struggling …
How to Overcome Challenges with Blog Writing & Content Creation Read More »
Did you know that you can use YouTube to run your non-video ads and boost the effectiveness on other platforms? While using custom-created video advertising for the second-largest search engine is beneficial for your business, you can also learn how to effectively utilize your videos to use content across several platforms. Using the Display Network …
