Jennifer Connors

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How You Can Use Google Trends to Determine Your YouTube Strategy

YouTube is the second biggest search engine in the world, bested only by its parent company, Google. Knowing how to make videos is one part of the challenge of maintaining a YouTube channel, but the other is knowing what content will help boost your videos in search rankings for users looking for specific answers, goods …

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Incorporating the People Also Ask Box Into Your Content Strategy

Since it was first incorporated into search results in 2015, the People Also Ask box has been available in up to half of all search results on both Google and Bing. This makes it more common than featured snippets, which only appear in a fraction of search results. Optimizing your content to appear in the …

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Signs Your Website is Due for a Content Refresh

The copy used to construct content throughout your website, from service pages to blogs, is among the most important aspects of your website. While some may be pushing more towards bright images and infographics, the SEO value that comes from them is not where a fully fleshed-out page with informative content, internal links and calls-to-action …

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YouTube Announces the Launch of YouTube Shorts

Google has joined the short-form video game with YouTube Shorts, a new feature being rolled out to creators starting in India. YouTube Shorts can be created entirely by using mobile phones. What are the features available for YouTube Shorts? With YouTube Shorts, creators will be able to: Create and upload videos less than fifteen seconds …

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LinkedIn Rolling Out New Features for Company Pages

In order to combat challenges created by employees feeling disconnected from remote working, LinkedIn has launched new features to company pages to make employees feel more connected to each other. A study cited by LinkedIn in their announcement noted that employees are feeling less connected to their leaders, fellow employees and even their own friends. …

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Utilizing Yelp’s New Lead Generation Tools

Yelp is beginning a rollout of their revamped lead generation tool, which allows potential customers to book appointments and match businesses who perform their desired services. Along with their Request a Quote service, which has been active since 2016, the service will be launching a Nearby Jobs service in order to help small businesses generate …

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What is a Knowledge Panel & Why is It Important?

One of the first things you should do as a new business is making sure you claim and completely fill out your Google My Business listing with important details regarding your company, including the correct name, address, phone number, hours, and website. Your Google My Business page serves as your entry and Knowledge Panel, which …

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Google Rolling Out “Last Updated” Feature on Google My Business

As the COVID-19 pandemic continues, your Google My Business account has become more and more of a critical resource for your company, allowing you to post regular and COVID-19 related updates including operational changes and different hours. Google recently rolled out a change that posts a notification within your listing in search results as to …

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How Can I Come Up with Creative, Engaging Content Topics?

A key part of your search engine optimization strategy is your website content. Blogs and service pages provide users with key information about your business, services, and products but also serve as a place for search engines to crawl and index your content for your main keywords. Struggling with ideas can be common, especially during …

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Why Do My Product Pages Need Unique Descriptions?

As a business owner running an online store, you have a litany of details to monitor and take care of including product photography, pricing structures, online advertising and bundle deals. After initially launching new products, you may think it’s ok to set and forget their pages and listing in order to focus on other priorities …

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What Should I Do if My Business is Affected by COVID-19?

Has your business been affected by the recent coronavirus outbreak? Google is asking businesses who have experienced closures or other interruptions due to COVID-19 to update their Google My Business listings with updated hours or Posts to share information.  A help document is readily available within your Google My Business dashboard. Because they are changes …

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3 Ways to Modernize Your Outdated Website

Things move faster online, whether its optimization techniques, preferences for design or simplicity: even a site that’s only a few years old could have quickly become completely outdated by now. From one-page parallax sites to implementing hard codes on each page to neglecting how your site looks on tablets and mobile phones, there are several …

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Mistakes to Avoid When Optimizing Your Instagram

Did you know that you can optimize your social media accounts for search results? Your accounts on Facebook, Twitter and LinkedIn are valuable and authoritative backlinks that can help boost the presence of your company and website on search engines. However, certain mistakes you make on a platform like Instagram can do more harm to …

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