Jennifer Connors

researching and measuring long-tail keywords

What You Need to Know About Long-Tail Keywords

If you’re familiar with SEO strategies, you’ve undoubtedly heard the term “long-tail keyword.” Many people believe that a long-tail keyword is defined by how many words are used in a particular search, but that is technically incorrect. What is a long-tail keyword? The majority of search phrases that a user types into Google are specific …

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duckduckgo search engine logo

What Should I Know About DuckDuckGo & How It Affects My SEO?

When going over your site referrals and web traffic, you may find a mysterious looking name: DuckDuckGo. While the search engine has been around for several years, it has begun to gain prominence and has more of an effect on your SEO efforts. What do I need to know about DuckDuckGo? Unlike most other search …

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different aspects of search engine optimization

What’s the Difference Between On-Page & Off-Page SEO?

There’s a lot that goes into making sure your website is completely effective and you are getting the website traffic and conversions you need to run a successful business. In order to have a fully optimized web presence, you need to focus on both your on-site and off-site SEO. Knowing the difference is critical to …

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different aspects of a content analysis

What is the Most Effective Way to Perform a Content Audit?

As we approach the end of the year, you might be thinking of ways to improve on your marketing strategy for 2019 in order to increase web traffic and conversions in 2020. Performing a content audit of your service pages and blog posts can help you decide what on your website is helping you, hurting …

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Using Long-Tail Keywords for SEO Efforts

An often-overlooked opportunity to improve your website’s search engine optimization is by optimizing for long-tail keywords, or keywords that include short phrases. While less common than shorter search queries, optimizing for longer search terms can help propel your content to the top for more specialized search terms. This can also help you set more realistic …

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website design on different devices

How Can I Tell if My Website is Due for a Redesign?

Have you noticed a drop in your website activity recently? A website redesign might be able to help you gain back functionality and user experience, leading to many benefits for your business. The following factors are key in determining whether or not a website redesign is right for you at this moment: You’re getting traffic, …

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targeted audience on mobile phone

New Ways to Target Users in Google Ads for the Holidays

Google Ads recently announced new fields and methods of reaching your target audience in search results, launching season event segments for audiences in your market as well as affinity audiences. These will be able to target specific users who are looking for similar products and services to yours and help boost conversions and sales, especially …

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holiday shopping on a mobile phone

3 Ways to Prepare Your Business for the Holidays

Halloween is right around the corner, which means now is the time to start getting your website and social media ready for upcoming fall and winter holidays. If you expect to see a boost in website traffic, conversions, and sales for Halloween, it’s not too late! Make sure your online presence is ready by checking …

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concept of online ads

Google Ad Seasonality Adjustments are Now Available

This past May, Google announced that advertisers were going to be able to set seasonality adjustments to online campaigns depending on the season. This ability has officially gone live for Search and Display campaigns and is anticipated to be launched for Shopping ads later this year. Seasonal adjustments are going to be extremely beneficial for …

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users checking instagram on their phones

3 Ways to Make Instagram More Effective for Your Business

Instagram is one of the biggest social networks currently in use, with over half a billion active users checking the platform daily. The visual platform is ideal for businesses looking to reach customers in need of specific products or services and may want to see it in action before purchasing. In recent months Instagram has …

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types of content displayed on laptop

How to Overcome Challenges with Blog Writing & Content Creation

Writer’s block is a common occurrence among bloggers, with good reason: the internet is saturated with information, techniques and takes on products, services and different ways to do things. Coming up with a unique topic that relates your business and user base can take a lot of creativity and work. If you find yourself struggling …

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placements for video ads on display network

Using YouTube to Boost Non-Video Ads

Did you know that you can use YouTube to run your non-video ads and boost the effectiveness on other platforms? While using custom-created video advertising for the second-largest search engine is beneficial for your business, you can also learn how to effectively utilize your videos to use content across several platforms. Using the Display Network …

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