Jennifer Connors

people wearing masks to prevent coronavirus

What Should I Do if My Business is Affected by COVID-19?

Has your business been affected by the recent coronavirus outbreak? Google is asking businesses who have experienced closures or other interruptions due to COVID-19 to update their Google My Business listings with updated hours or Posts to share information.  A help document is readily available within your Google My Business dashboard. Because they are changes …

What Should I Do if My Business is Affected by COVID-19? Read More »

optimized website on multiple devices

3 Ways to Modernize Your Outdated Website

Things move faster online, whether its optimization techniques, preferences for design or simplicity: even a site that’s only a few years old could have quickly become completely outdated by now. From one-page parallax sites to implementing hard codes on each page to neglecting how your site looks on tablets and mobile phones, there are several …

3 Ways to Modernize Your Outdated Website Read More »

template of a post on instagram

Mistakes to Avoid When Optimizing Your Instagram

Did you know that you can optimize your social media accounts for search results? Your accounts on Facebook, Twitter and LinkedIn are valuable and authoritative backlinks that can help boost the presence of your company and website on search engines. However, certain mistakes you make on a platform like Instagram can do more harm to …

Mistakes to Avoid When Optimizing Your Instagram Read More »

researching and measuring long-tail keywords

What You Need to Know About Long-Tail Keywords

If you’re familiar with SEO strategies, you’ve undoubtedly heard the term “long-tail keyword.” Many people believe that a long-tail keyword is defined by how many words are used in a particular search, but that is technically incorrect. What is a long-tail keyword? The majority of search phrases that a user types into Google are specific …

What You Need to Know About Long-Tail Keywords Read More »

duckduckgo search engine logo

What Should I Know About DuckDuckGo & How It Affects My SEO?

When going over your site referrals and web traffic, you may find a mysterious looking name: DuckDuckGo. While the search engine has been around for several years, it has begun to gain prominence and has more of an effect on your SEO efforts. What do I need to know about DuckDuckGo? Unlike most other search …

What Should I Know About DuckDuckGo & How It Affects My SEO? Read More »

different aspects of search engine optimization

What’s the Difference Between On-Page & Off-Page SEO?

There’s a lot that goes into making sure your website is completely effective and you are getting the website traffic and conversions you need to run a successful business. In order to have a fully optimized web presence, you need to focus on both your on-site and off-site SEO. Knowing the difference is critical to …

What’s the Difference Between On-Page & Off-Page SEO? Read More »

different aspects of a content analysis

What is the Most Effective Way to Perform a Content Audit?

As we approach the end of the year, you might be thinking of ways to improve on your marketing strategy for 2019 in order to increase web traffic and conversions in 2020. Performing a content audit of your service pages and blog posts can help you decide what on your website is helping you, hurting …

What is the Most Effective Way to Perform a Content Audit? Read More »

Using Long-Tail Keywords for SEO Efforts

An often-overlooked opportunity to improve your website’s search engine optimization is by optimizing for long-tail keywords, or keywords that include short phrases. While less common than shorter search queries, optimizing for longer search terms can help propel your content to the top for more specialized search terms. This can also help you set more realistic …

Using Long-Tail Keywords for SEO Efforts Read More »

website design on different devices

How Can I Tell if My Website is Due for a Redesign?

Have you noticed a drop in your website activity recently? A website redesign might be able to help you gain back functionality and user experience, leading to many benefits for your business. The following factors are key in determining whether or not a website redesign is right for you at this moment: You’re getting traffic, …

How Can I Tell if My Website is Due for a Redesign? Read More »

targeted audience on mobile phone

New Ways to Target Users in Google Ads for the Holidays

Google Ads recently announced new fields and methods of reaching your target audience in search results, launching season event segments for audiences in your market as well as affinity audiences. These will be able to target specific users who are looking for similar products and services to yours and help boost conversions and sales, especially …

New Ways to Target Users in Google Ads for the Holidays Read More »

holiday shopping on a mobile phone

3 Ways to Prepare Your Business for the Holidays

Halloween is right around the corner, which means now is the time to start getting your website and social media ready for upcoming fall and winter holidays. If you expect to see a boost in website traffic, conversions, and sales for Halloween, it’s not too late! Make sure your online presence is ready by checking …

3 Ways to Prepare Your Business for the Holidays Read More »

Contact Us Today!