YouTube is the second biggest search engine in the world, bested only by its parent company, Google. Knowing how to make videos is one part of the challenge of maintaining a YouTube channel, but the other is knowing what content will help boost your videos in search rankings for users looking for specific answers, goods …
How You Can Use Google Trends to Determine Your YouTube Strategy Read More »
Since it was first incorporated into search results in 2015, the People Also Ask box has been available in up to half of all search results on both Google and Bing. This makes it more common than featured snippets, which only appear in a fraction of search results. Optimizing your content to appear in the …
Incorporating the People Also Ask Box Into Your Content Strategy Read More »
Google has joined the short-form video game with YouTube Shorts, a new feature being rolled out to creators starting in India. YouTube Shorts can be created entirely by using mobile phones. What are the features available for YouTube Shorts? With YouTube Shorts, creators will be able to: Create and upload videos less than fifteen seconds …
In order to combat challenges created by employees feeling disconnected from remote working, LinkedIn has launched new features to company pages to make employees feel more connected to each other. A study cited by LinkedIn in their announcement noted that employees are feeling less connected to their leaders, fellow employees and even their own friends. …
LinkedIn Rolling Out New Features for Company Pages Read More »
Yelp is beginning a rollout of their revamped lead generation tool, which allows potential customers to book appointments and match businesses who perform their desired services. Along with their Request a Quote service, which has been active since 2016, the service will be launching a Nearby Jobs service in order to help small businesses generate …
One of the first things you should do as a new business is making sure you claim and completely fill out your Google My Business listing with important details regarding your company, including the correct name, address, phone number, hours, and website. Your Google My Business page serves as your entry and Knowledge Panel, which …
What is a Knowledge Panel & Why is It Important? Read More »
As the COVID-19 pandemic continues, your Google My Business account has become more and more of a critical resource for your company, allowing you to post regular and COVID-19 related updates including operational changes and different hours. Google recently rolled out a change that posts a notification within your listing in search results as to …
Google Rolling Out “Last Updated” Feature on Google My Business Read More »
One of the contributing factors to your website’s Google ranking is page speed, how fast your site loads on different browsers and devices. If you are running an ecommerce business, your speed is going to be a concern because a fast website leads to happier customers, which in turn leads to higher conversion rates because …
Unless your business has the capability to build a large enough image library for your website, newsletters and social media content, you will likely find yourself in a place where you will need to use stock photography to build out and enhance your site. Stock photos are not uncommon, even in the highest ranking websites …
How to Properly Use Stock Photos on Your Website Read More »
A key part of your search engine optimization strategy is your website content. Blogs and service pages provide users with key information about your business, services, and products but also serve as a place for search engines to crawl and index your content for your main keywords. Struggling with ideas can be common, especially during …
How Can I Come Up with Creative, Engaging Content Topics? Read More »
Google is currently rolling out an Ads credit equivalent to $1,000 to accounts for small to medium sized businesses to be used by the end of the calendar year. As a business looking to combat some of the effects COVID-19 may have had on your revenue, you may be trying to figure out the best …
What’s the Most Effective Way to Use My Google Ads Credit? Read More »
As a business owner running an online store, you have a litany of details to monitor and take care of including product photography, pricing structures, online advertising and bundle deals. After initially launching new products, you may think it’s ok to set and forget their pages and listing in order to focus on other priorities …
Why Do My Product Pages Need Unique Descriptions? Read More »
Google Tag Manager can track hundreds of different interactions, clicks, and engagements on your site, providing solid data for nearly anything you might want to know about your users and how they navigate your site. After installing Google Tag Manager, you might get overwhelmed by the number of actions you can track, as well as …
Google has launched a new video marketing tool within YouTube to help businesses create promotional videos for their advertising campaigns. The YouTube Video Builder is an ideal resource for companies that want to be able to do advertising on the network via short bumper videos but no not have video creation capabilities or tools on …
Anchor text is the label used on links, clickable text that can be crawled by search engines and bots to provide context for internal links within your content. Optimizing your anchor text can help boost your rankings and provide a better user experience for whoever is reading your content. By following these steps, you can …
Has your business been affected by the recent coronavirus outbreak? Google is asking businesses who have experienced closures or other interruptions due to COVID-19 to update their Google My Business listings with updated hours or Posts to share information. A help document is readily available within your Google My Business dashboard. Because they are changes …
What Should I Do if My Business is Affected by COVID-19? Read More »
Things move faster online, whether its optimization techniques, preferences for design or simplicity: even a site that’s only a few years old could have quickly become completely outdated by now. From one-page parallax sites to implementing hard codes on each page to neglecting how your site looks on tablets and mobile phones, there are several …
Did you know that you can optimize your social media accounts for search results? Your accounts on Facebook, Twitter and LinkedIn are valuable and authoritative backlinks that can help boost the presence of your company and website on search engines. However, certain mistakes you make on a platform like Instagram can do more harm to …
Mistakes to Avoid When Optimizing Your Instagram Read More »
Making sure your website has fresh, updated content is a major part of your search engine optimization efforts between blogs, new or updated service pages or location pages. Coming up with topics can be a major creative drain, especially if you are working in more of a niche field or only really focus on one …
How to Come Up with Content Topics for Your Website Read More »
While Yelp ranking is primarily determined by reviews, the sheer number of positive ratings is not the sole factor in determining the placement on the page. There’s no concrete way to determine the exact algorithm used for page ranking, but there are many steps you can take to make sure your business listing is fully …
Ways to Optimize Your Yelp Listing for Higher Ranking Read More »
