Menu

Jennifer Connors

types of content displayed on laptop

How to Overcome Challenges with Blog Writing & Content Creation

Writer’s block is a common occurrence among bloggers, with good reason: the internet is saturated with information, techniques and takes on products, services and different ways to do things. Coming up with a unique topic that relates your business and user base can take a lot of creativity and work. If you find yourself struggling …

How to Overcome Challenges with Blog Writing & Content Creation Read More »

placements for video ads on display network

Using YouTube to Boost Non-Video Ads

Did you know that you can use YouTube to run your non-video ads and boost the effectiveness on other platforms? While using custom-created video advertising for the second-largest search engine is beneficial for your business, you can also learn how to effectively utilize your videos to use content across several platforms. Using the Display Network …

Using YouTube to Boost Non-Video Ads Read More »

featured snippet concept in search results

Updates Coming to the Featured Snippets Algorithm

Google is beginning to roll out an update to its Featured Snippets algorithm, concentrating on making sure snippets are made of fresh content or are updated on a regular basis. The update is designed to make sure outdated information is not being excerpted in search results, misleading users. How Google Explains the Algorithm Update Google …

Updates Coming to the Featured Snippets Algorithm Read More »

concept for user generated content in video, text and images

User-Generated Content to Check on Google My Business

One of the factors of online listings that are on the rise is user-generated content through images, videos and reviews, allowing customers to shape the online narrative of your business. While the business used to be in complete control, the ability for customers to contribute to listings puts the customer on equal ground, including both …

User-Generated Content to Check on Google My Business Read More »

youtube channel going live on mobile device

YouTube Announces New Ways to Monetize Your Channel

YouTube is rolling out new ways for creators to monetize their videos through clicks and interactions from viewers. Announced during the 10th annual VidCon, these new revenue generation methods can be used to maximize impact from high-performing or viral videos as well as provide new ways for creators to interact and communicate with subscribers and …

YouTube Announces New Ways to Monetize Your Channel Read More »

online ads on mobile and desktop devices

Updates are Coming to Google Products for Businesses

Google has announced a series of updates to its retailer products in order to help create deals and opportunities to get customers in-store year-round. These updates will be able to help smaller businesses using Google products to advertise online and are looking for ways to maximize conversions for their products and services. Some of these …

Updates are Coming to Google Products for Businesses Read More »

review bubble in red circle

Yelp is Offering New Tools to Paid Business Advertisers

The review aggregator Yelp recently announced a range of new tools that are available to advertisers who pay for their services. The new tools are used to help generate revenue and help business owners with Yelp listings better interact with customers. The announcement comes on the heels of Google My Business rolling out new tools …

Yelp is Offering New Tools to Paid Business Advertisers Read More »

video screens on mobile, desktop and tablet

Why Are Your Videos Less Successful Than Your Blog Posts?

The pivot to video has been going on for several years and is a more permanent fixture than other marketing changes in the past, with nearly half of all online consumers wanting to view more video content over reading lengthy text. However, you may notice that your video content is not providing you with the …

Why Are Your Videos Less Successful Than Your Blog Posts? Read More »

types of conversion tracking

3 Actions You Can Track Using Google Tag Manager

Google Tag Manager can track hundreds of different interactions, clicks and engagements on your site, providing solid data for nearly anything you might want to know about your users and how they navigate your site. After installing Google Tag Manager, you might get overwhelmed at the possibilities and trying to determine what to track. Three …

3 Actions You Can Track Using Google Tag Manager Read More »

woman on laptop with social media engagement notifications

How Can I Maximize Web Traffic from Social Media?

Social media has a larger reach than anyone could have anticipated, with over two billion users on Facebook alone and an additional five social platforms with over one billion users. Having a presence for your business on these sites can be critical to accessing and interacting with potential customers looking for local companies for specific …

How Can I Maximize Web Traffic from Social Media? Read More »

woman selecting her user experience on a mobile device

What Should I Focus On When Optimizing for User Experience?

The Internet can be fickle: while you can have high-quality, relevant content on your site that answers questions put out by potential customers in the form of search queries, if the user experience of your website is not top-notch, you can lose the user. People are impatient, and the online world is filled with answers. …

What Should I Focus On When Optimizing for User Experience? Read More »

page speed optimization concept on laptop

The Importance of Optimizing Your Images for Page Speed

High-speed internet has made users impatient. If your site doesn’t load in an adequate time, the user is going to navigate away from your site and potentially send their lead to your competitor. The user isn’t alone in this: search engines, including Google, have begun to consider page speed as a ranking factor, determining the …

The Importance of Optimizing Your Images for Page Speed Read More »

online ads appearing on search engine

Why Do I Need Keep Checking My Campaigns After Setting Them?

After creating your ads, setting your budgets and keywords and hitting publish, you may think that you’re done with your online ad campaigns. It is crucial to keep going back in to make edits and track progress in order to run a successful campaign, especially if your business is running sales or changing product lines. …

Why Do I Need Keep Checking My Campaigns After Setting Them? Read More »

landing page sketched out concept

How Can I Create Landing Pages That Make Customers Convert?

Making sure customers are converting on your website is key to measuring your online success. In addition to moving leads through your company until an eventual sale, you can get a better idea of who your customers are based on how they reach and interact with your website. One way you can increase your conversion …

How Can I Create Landing Pages That Make Customers Convert? Read More »

Contact Us Today!