Jennifer Connors

website content in a document and on a website

How Can I Come Up with Creative, Engaging Content Topics?

A key part of your search engine optimization strategy is your website content. Blogs and service pages provide users with key information about your business, services, and products but also serve as a place for search engines to crawl and index your content for your main keywords. Struggling with ideas can be common, especially during …

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online store open on computer screen

Why Do My Product Pages Need Unique Descriptions?

As a business owner running an online store, you have a litany of details to monitor and take care of including product photography, pricing structures, online advertising and bundle deals. After initially launching new products, you may think it’s ok to set and forget their pages and listing in order to focus on other priorities …

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people wearing masks to prevent coronavirus

What Should I Do if My Business is Affected by COVID-19?

Has your business been affected by the recent coronavirus outbreak? Google is asking businesses who have experienced closures or other interruptions due to COVID-19 to update their Google My Business listings with updated hours or Posts to share information.  A help document is readily available within your Google My Business dashboard. Because they are changes …

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optimized website on multiple devices

3 Ways to Modernize Your Outdated Website

Things move faster online, whether its optimization techniques, preferences for design or simplicity: even a site that’s only a few years old could have quickly become completely outdated by now. From one-page parallax sites to implementing hard codes on each page to neglecting how your site looks on tablets and mobile phones, there are several …

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template of a post on instagram

Mistakes to Avoid When Optimizing Your Instagram

Did you know that you can optimize your social media accounts for search results? Your accounts on Facebook, Twitter and LinkedIn are valuable and authoritative backlinks that can help boost the presence of your company and website on search engines. However, certain mistakes you make on a platform like Instagram can do more harm to …

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researching and measuring long-tail keywords

What You Need to Know About Long-Tail Keywords

If you’re familiar with SEO strategies, you’ve undoubtedly heard the term “long-tail keyword.” Many people believe that a long-tail keyword is defined by how many words are used in a particular search, but that is technically incorrect. What is a long-tail keyword? The majority of search phrases that a user types into Google are specific …

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duckduckgo search engine logo

What Should I Know About DuckDuckGo & How It Affects My SEO?

When going over your site referrals and web traffic, you may find a mysterious looking name: DuckDuckGo. While the search engine has been around for several years, it has begun to gain prominence and has more of an effect on your SEO efforts. What do I need to know about DuckDuckGo? Unlike most other search …

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different aspects of search engine optimization

What’s the Difference Between On-Page & Off-Page SEO?

There’s a lot that goes into making sure your website is completely effective and you are getting the website traffic and conversions you need to run a successful business. In order to have a fully optimized web presence, you need to focus on both your on-site and off-site SEO. Knowing the difference is critical to …

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different aspects of a content analysis

What is the Most Effective Way to Perform a Content Audit?

As we approach the end of the year, you might be thinking of ways to improve on your marketing strategy for 2019 in order to increase web traffic and conversions in 2020. Performing a content audit of your service pages and blog posts can help you decide what on your website is helping you, hurting …

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