jamie nickerson

backlink building

What You Need to Know About Backlinks

There are many pieces to the puzzle when it comes to SEO between on-site and off-site optimization tactics. You may be doing everything properly on-site, including adding fresh and relevant content frequently, optimizing metadata, using internal links, and ensuring your site is secure, but you’re still not seeing the results you want. If you’re not …

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increasing conversion rates

6 Effective Ways to Increase Your Website’s Conversions

While getting users to visit your website, view several pages, and spend a significant amount of time on-site is important, unfortunately, that’s only half the battle. You’re likely doing plenty of things right to get these users to land on your site initially, but many business owners struggle with the fact that the majority of …

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ecommerce SEO

How Can I Optimize my eCommerce Site for SEO

There are many ways in which optimizing an eCommerce site is similar to optimizing a regular website, such as creating optimized page titles and meta descriptions, including alt text on images, and continuously adding fresh content. However, eCommerce sites also need additional steps to be properly optimized for search engines to boost rankings. Here are …

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blog optimization for SEO

Common Blogging Mistakes That May Be Impacting Your SEO

Blogs can be a useful tool for many reasons; To give potential customers more information about your product or service, to educate on a particular subject, to share projects your company has worked on, and the list goes on. While many companies use blogs to reach their audience, it’s important to keep in mind that …

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web flow

How Can I Improve User Flow on My Website?

Have you found that your bounce rate is high?  Is your conversion rate low? Is your average time spent on site and pages/session low? If you’ve found that your website is underperforming, there could be a variety of reasons. A good place to start is considering the flow of your website. Understanding the user experience …

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PPC

3 Reasons Your PPC Campaigns Aren’t Converting

When it comes to online advertising, PPC campaigns have become increasingly popular, and therefore more competitive. PPC, or pay-per-click, is a form of internet marketing in which you pay a specific fee every time someone clicks your ad. The cost will vary from industry to industry, and location to location. Depending on where you’re purchasing …

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structured data

Should I be Using Structured Data on my Website? 

When it comes to your technical SEO, implementing structured data on your site has become essential. Structured data, often referred to as schema or markup, helps search engines to better understand the content of a page. It has become especially important for local businesses, as specific types of structured data can help provide more details …

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optimization

Optimizing Your Squarespace Website for SEO

Just like any other website builder platform, Squarespace allows you to customize your site in several ways to ensure it’s fully optimized for Search Engines. While the platform itself has several that will automatically optimize your pages, such as built-in mobile optimization and built-in meta tags, there are several other manual steps you’ll want to …

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digital advertising

What are Best Practices for Facebook Advertising? 

In today’s world, marketing on social media, and especially Facebook is nearly imperative for any business. Whether you’re a small local business owner, contractor, or nation-wide company, the benefits of social media as a place to advertise your business is invaluable. You can choose to use it as a free tool by creating posts and …

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conversion tracking

How Conversion Tracking Can Help Improve ROI

When running online ad campaigns, conversion tracking is a free, useful tool to measure performance. It can track several different actions from customers, depending on the goals you set. With the data collected, you can analyze and better understand what’s working, what’s not, and what can be improved. Through these improvements, you’ll ultimately be improving …

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instagram advertising

Why You Should be Advertising on Instagram

It’s no secret that Instagram has become a highly influential social media platform in recent years. With more than 1 billion active users, it continues to grow daily. The number of businesses taking to Instagram to promote their brands continues to grow exponentially, too. If you’re not taking advantage of the opportunities that Instagram Advertising …

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