If you’ve been building out content on your website and working on branding for a while, chances are, you’ve reached a point where you’ve exhausted almost all new topics. If you feel like your content is becoming redundant and including much of the same information, it may be time to rethink your strategy. Although adding …
In today’s world, people rely on word of mouth and recommendations from their peers more than ever. When consumers are making the decision to purchase a product or work with a company, one of the first things they’ll do is surf the internet for reviews. Do other people recommend them? What’s their average star rating? …
How many unread emails do you have in your inbox? Now, think of your subscribers… How many unread emails do you think are sitting in their inbox? As consumers, we receive a ton of emails, and as digital marketers, we send a ton of emails. What makes your email stand out from the next email …
While there are many tactics that marketers use to try to increase conversions or leads on their websites, one of the most popular strategies is the use of pop-ups. Although pop-ups tend to get a bad rap of being annoying, distracting, and unuseful, when done right, they can be an effective way to move consumers …
How Can I Use Pop-Ups to Effectively Increase Conversions? Read More »
In today’s world, advertising on social media is a must for companies, no matter what industry your business is in. Facebook, Twitter, LinkedIn, and Instagram have turned into competitive spaces in recent years for businesses, which means you cannot rely on the same old ad copy to break through the noise and reach your targeted …
How Can You Improve the Quality of Your Facebook Ad Copy? Read More »
Sending out email blasts to your contact list can be a great way to reach a wide audience at a low cost. Many companies have turned to email marketing as one of their main sources to reach customers and potential customers, as they’ve seen a great return on investment. However, if you’re new to the …
The Important Metrics to Analyze for Email Campaigns Read More »
When discussing digital marketing options for your business, the main two types you’ll likely be learning about are Search Engine Optimization and Pay-Per-Click. While both can be beneficial, there are several things to consider when choosing a plan of action for your digital marketing campaign. Build Brand Awareness The goal of Search Engine Optimization or SEO is to …
Why Are Google Ads Worth the Investment for My Business? Read More »
The impact of COVID-19 has had an effect on businesses in many ways and has challenged business owners to learn how to navigate through these times, with a variety of hurdles in their way. While many businesses have had to shut down their physical locations across the globe, it has encouraged people to take their …
Should You Continue Email Campaigns During a Pandemic? Read More »
The situation regarding COVID-19 continues to evolve and continues to affect our day to day lives in more ways than we even realize. Plans have changed, major events have been postponed, businesses have had to completely alter their services to stay relevant during these times, and so on. While we’re all learning to navigate through …
How Can I Differentiate My Content During This Time? Read More »
Marketing your brand digitally and optimizing your online presence have been essential for quite some time now. Making your company easily accessible for users to find in search engines, giving them accurate information, and an accurate display of your brand is key. With the current challenges due to COVID-19, which has forced many businesses across …
How Can I Market My Brand Digitally During The COVID-19 Pandemic? Read More »
As a small business owner, no matter what industry you’re in, these unprecedented times have likely caused a large disruption to your business and may have forced you to make some difficult decisions. If you’re questioning how you can continue operations during these times where government-mandated “stay in places” have been put into effect, it’s …
Small Businesses are Adapting to COVID-19 & Using Digital Marketing to Help! Read More »
The spring is a great time to take a look around and declutter, clean out things you no longer need, and polish off the surfaces. While much of this can apply to household tasks, your website is no exception! Every website can use a refresher once in a while, and what better time to do …
It’s no secret that page speed has become an increasingly important factor for your search results. If your website takes too long to load, unfortunately, you may even be missing out on potential customers. With thousands of other results on the search engines, users will be quick to click the back arrow and move onto …
There are many pieces to the puzzle when it comes to SEO between on-site and off-site optimization tactics. You may be doing everything properly on-site, including adding fresh and relevant content frequently, optimizing metadata, using internal links, and ensuring your site is secure, but you’re still not seeing the results you want. If you’re not …
While getting substantial traffic to your website is impressive, unfortunately, that’s only half the battle. Even if you’re putting in the effort to get users to your website initially, many business owners still struggle with the fact that the majority of those users are not converting. After all, the bottom line, whether it be sales, …
6 Effective Ways to Increase Your Website’s Conversions Read More »
There are many ways in which optimizing an eCommerce site is similar to optimizing a regular website, such as creating optimized page titles and meta descriptions, including alt text on images, and continuously adding fresh content. However, eCommerce sites also need additional steps to be properly optimized for search engines to boost rankings. Here are …
Blogs can be a useful tool for many reasons; To give potential customers more information about your product or service, to educate on a particular subject, to share projects your company has worked on, and the list goes on. While many companies use blogs to reach their audience, it’s important to keep in mind that …
Common Blogging Mistakes That May Be Impacting Your SEO Read More »
Have you found that your bounce rate is high? Is your conversion rate low? Is your average time spent on site and pages/session low? If you’ve found that your website is underperforming, there could be a variety of reasons. A good place to start is considering the flow of your website. Understanding the user experience …
Even if you’re getting a significant amount of traffic to your site, you may be noticing that visitors are quickly leaving and not spending much time on your site at all. If they leave within a few seconds, it’s likely that they’re not getting the message that you want them to on your site. This …
With a rapidly increasing number of searches being done from a mobile device and more specifically, voice search, it’s crucial to ensure your website is fully optimized with mobile-friendliness in mind. Many people turn to their virtual assistants (Alexa, Cortana, or Siri) to get answers quickly. We know that SEO is everchanging, and this shift …
