jamie nickerson

pop ups

How Can I Use Pop-Ups to Effectively Increase Conversions? 

While there are many tactics that marketers use to try to increase conversions or leads on their websites, one of the most popular strategies is the use of pop-ups. Although pop-ups tend to get a bad rap of being annoying, distracting, and unuseful, when done right, they can be an effective way to move consumers

How Can I Use Pop-Ups to Effectively Increase Conversions?  Read More »

facebook logo

How Can You Improve the Quality of Your Facebook Ad Copy?

In today’s world, advertising on social media is a must for companies, no matter what industry your business is in. Facebook, Twitter, LinkedIn, and Instagram have turned into competitive spaces in recent years for businesses, which means you cannot rely on the same old ad copy to break through the noise and reach your targeted

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The current Google AdWords interface

Why Are Google Ads Worth the Investment for My Business?

When discussing digital marketing options for your business, the main two types you’ll likely be learning about are Search Engine Optimization and Pay-Per-Click. While both can be beneficial, there are several things to consider when choosing a plan of action for your digital marketing campaign. Build Brand Awareness The goal of Search Engine Optimization or SEO is to

Why Are Google Ads Worth the Investment for My Business? Read More »

email marketing campaigns

Should You Continue Email Campaigns During a Pandemic?

The impact of COVID-19 has had an effect on businesses in many ways and has challenged business owners to learn how to navigate through these times, with a variety of hurdles in their way. While many businesses have had to shut down their physical locations across the globe, it has encouraged people to take their

Should You Continue Email Campaigns During a Pandemic? Read More »

social media content engagement

How Can I Differentiate My Content During This Time? 

The situation regarding COVID-19 continues to evolve and continues to affect our day to day lives in more ways than we even realize. Plans have changed, major events have been postponed, businesses have had to completely alter their services to stay relevant during these times, and so on. While we’re all learning to navigate through

How Can I Differentiate My Content During This Time?  Read More »

digital marketing strategies

How Can I Market My Brand Digitally During The COVID-19 Pandemic?

Marketing your brand digitally and optimizing your online presence have been essential for quite some time now. Making your company easily accessible for users to find in search engines, giving them accurate information, and an accurate display of your brand is key. With the current challenges due to COVID-19, which has forced many businesses across

How Can I Market My Brand Digitally During The COVID-19 Pandemic? Read More »

covid

Small Businesses are Adapting to COVID-19 & Using Digital Marketing to Help!

As a small business owner, no matter what industry you’re in, these unprecedented times have likely caused a large disruption to your business and may have forced you to make some difficult decisions. If you’re questioning how you can continue operations during these times where government-mandated “stay in places” have been put into effect,  it’s

Small Businesses are Adapting to COVID-19 & Using Digital Marketing to Help! Read More »

ecommerce SEO

How Can I Optimize my eCommerce Site for SEO

There are many ways in which optimizing an eCommerce site is similar to optimizing a regular website, such as creating optimized page titles and meta descriptions, including alt text on images, and continuously adding fresh content. However, eCommerce sites also need additional steps to be properly optimized for search engines to boost rankings. Here are

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web flow

How Can I Improve User Flow on My Website?

Have you found that your bounce rate is high?  Is your conversion rate low? Is your average time spent on site and pages/session low? If you’ve found that your website is underperforming, there could be a variety of reasons. A good place to start is considering the flow of your website. Understanding the user experience

How Can I Improve User Flow on My Website? Read More »

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