jamie nickerson

facebook logo

How Can You Improve the Quality of Your Facebook Ad Copy?

In today’s world, advertising on social media is a must for companies, no matter what industry your business is in. Facebook, Twitter, LinkedIn, and Instagram have turned into competitive spaces in recent years for businesses, which means you cannot rely on the same old ad copy to break through the noise and reach your targeted …

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The current Google AdWords interface

Why Are Google Ads Worth the Investment for My Business?

When discussing digital marketing options for your business, the main two types you’ll likely be learning about are Search Engine Optimization and Pay-Per-Click. While both can be beneficial, there are several things to consider when choosing a plan of action for your digital marketing campaign. Build Brand Awareness The goal of Search Engine Optimization or SEO is to …

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email marketing campaigns

Should You Continue Email Campaigns During a Pandemic?

The impact of COVID-19 has had an effect on businesses in many ways and has challenged business owners to learn how to navigate through these times, with a variety of hurdles in their way. While many businesses have had to shut down their physical locations across the globe, it has encouraged people to take their …

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social media content engagement

How Can I Differentiate My Content During This Time? 

The situation regarding COVID-19 continues to evolve and continues to affect our day to day lives in more ways than we even realize. Plans have changed, major events have been postponed, businesses have had to completely alter their services to stay relevant during these times, and so on. While we’re all learning to navigate through …

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digital marketing strategies

How Can I Market My Brand Digitally During The COVID-19 Pandemic?

Marketing your brand digitally and optimizing your online presence has been essential for quite some time now. Making your company easy for users to find in search engines, and giving them accurate information and a proper display of your brand is key. With the current situation regarding COVID-19, which has forced many businesses across the …

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covid-19

Small Businesses are Adapting to COVID-19 & Using Digital Marketing to Help!

As a small business owner, no matter what industry you’re in, these unprecedented times have likely caused a large disruption to your business and may have forced you to make some difficult decisions. If you’re questioning how you can continue operations during these times where government-mandated “stay in places” have been put into effect,  it’s …

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backlink building

What You Need to Know About Backlinks

There are many pieces to the puzzle when it comes to SEO between on-site and off-site optimization tactics. You may be doing everything properly on-site, including adding fresh and relevant content frequently, optimizing metadata, using internal links, and ensuring your site is secure, but you’re still not seeing the results you want. If you’re not …

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increasing conversion rates

6 Effective Ways to Increase Your Website’s Conversions

While getting users to visit your website, view several pages, and spend a significant amount of time on-site is important, unfortunately, that’s only half the battle. You’re likely doing plenty of things right to get these users to land on your site initially, but many business owners struggle with the fact that the majority of …

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ecommerce SEO

How Can I Optimize my eCommerce Site for SEO

There are many ways in which optimizing an eCommerce site is similar to optimizing a regular website, such as creating optimized page titles and meta descriptions, including alt text on images, and continuously adding fresh content. However, eCommerce sites also need additional steps to be properly optimized for search engines to boost rankings. Here are …

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blog optimization for SEO

Common Blogging Mistakes That May Be Impacting Your SEO

Blogs can be a useful tool for many reasons; To give potential customers more information about your product or service, to educate on a particular subject, to share projects your company has worked on, and the list goes on. While many companies use blogs to reach their audience, it’s important to keep in mind that …

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web flow

How Can I Improve User Flow on My Website?

Have you found that your bounce rate is high?  Is your conversion rate low? Is your average time spent on site and pages/session low? If you’ve found that your website is underperforming, there could be a variety of reasons. A good place to start is considering the flow of your website. Understanding the user experience …

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PPC

3 Reasons Your PPC Campaigns Aren’t Converting

When it comes to online advertising, PPC campaigns have become increasingly popular, and therefore more competitive. PPC, or pay-per-click, is a form of internet marketing in which you pay a specific fee every time someone clicks your ad. The cost will vary from industry to industry, and location to location. Depending on where you’re purchasing …

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