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jamie nickerson

PPC

3 Reasons Your PPC Campaigns Aren’t Converting

When it comes to online advertising, PPC campaigns have become increasingly popular, and therefore more competitive. PPC, or pay-per-click, is a form of internet marketing in which you pay a specific fee every time someone clicks your ad. The cost will vary from industry to industry, and location to location. Depending on where you’re purchasing …

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structured data

Should I be Using Structured Data on my Website? 

When it comes to your technical SEO, implementing structured data on your site has become essential. Structured data, often referred to as schema or markup, helps search engines to better understand the content of a page. It has become especially important for local businesses, as specific types of structured data can help provide more details …

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optimization

Optimizing Your Squarespace Website for SEO

Just like any other website builder platform, Squarespace allows you to customize your site in several ways to ensure it’s fully optimized for Search Engines. While the platform itself has several that will automatically optimize your pages, such as built-in mobile optimization and built-in meta tags, there are several other manual steps you’ll want to …

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digital advertising

What are Best Practices for Facebook Advertising? 

In today’s world, marketing on social media, and especially Facebook is nearly imperative for any business. Whether you’re a small local business owner, contractor, or nation-wide company, the benefits of social media as a place to advertise your business is invaluable. You can choose to use it as a free tool by creating posts and …

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conversion tracking

How Conversion Tracking Can Help Improve ROI

When running online ad campaigns, conversion tracking is a free, useful tool to measure performance. It can track several different actions from customers, depending on the goals you set. With the data collected, you can analyze and better understand what’s working, what’s not, and what can be improved. Through these improvements, you’ll ultimately be improving …

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instagram advertising

Why You Should be Advertising on Instagram

It’s no secret that Instagram has become a highly influential social media platform in recent years. With more than 1 billion active users, it continues to grow daily. The number of businesses taking to Instagram to promote their brands continues to grow exponentially, too. If you’re not taking advantage of the opportunities that Instagram Advertising …

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