The straightforward answer to this question is NO. Formulating a complete SEO strategy, adding fresh content, and fixing technical issues may have gotten you to a good ranking position. However, in order to stay in your desired place, you must maintain the website’s SEO. The SEO industry is constantly evolving, and competition is fierce. Continue …
The first step in formulating a successful SEO strategy is to complete an in-depth evaluation of your site by performing a website audit. A website audit is a way to dive into the technical aspects of a website by identifying issues and areas of opportunity. This process assesses factors such as engagement, experience, traffic sources, …
If you work with large amounts of data on a daily basis, you probably know how powerful tools like Excel and Google sheets can be. Large spreadsheets with hundreds of rows and columns can be intimidating at first. However, if you take the time to learn the ins and outs of the tools available on …
Email marketing is a hidden strategy that many companies forget to take advantage of. The many free or inexpensive platforms available today make email marketing one of the cheapest ways to reach a high volume of people. Even though people are spending more time on social media and google, email is still one of the …
The main goal of an SEO strategy is often to rank above competitors on search engine results pages. You cannot expect to rank above competitors if you do not have a comprehensive understanding of the SEO strategy they used to get there. Along with keyword research, competitive analysis is crucial to getting to the ranking …
The amount of video content across the web is continuously growing. Videos are a great way to increase engagement and drive traffic to your website. Creating interesting video content that educates your audience on your product or service can help get a leg up on the competition. YouTube is one of the largest and most …
On-page SEO is the practice of updating web pages in order to optimize for search engines. Creating a successful on-page SEO strategy is one of the best ways to increase the volume of organic traffic to your website. Similar to most digital marketing strategies, on-page SEO is constantly changing. Read our checklist for the most …
If you have a website, it is vital to stay up to date with the latest changes and additions to Google’s algorithms. A failure to make adjustments to your website’s SEO strategy following these algorithm updates can cause a significant drop in rankings. Google has announced the roll-out of a new page experience algorithm rescheduled …
How do I Prepare For Google’s Page Experience Algorithm? Read More »
As Marketers, we know word of mouth is one of the strongest forms of marketing. Information spreads like wildfire if enough people are talking about it, even if the information is incorrect. The practice of SEO has been around for a long time, and there are so many different ways to form an effective strategy. …
Google Search Console is one of the best free SEO tools available, but many people don’t know how to utilize each metric to its full potential. Let’s start with an overview of the platform. Google Search Console is a tool created by Google that allows you to monitor and troubleshoot your website’s presence on search …
Online reviews are a necessity and can make or break your business. People trust the opinions of others, so reviews can have a larger impact than many business owners even realize. As a user, you probably won’t visit a company if past customers leave negative comments. Additionally, search engines value reviews just as much as …
The use of keywords in SEO content writing is a common practice, but have you ever heard of keyword clusters? Many content writers are either not familiar with this strategy or choose not to focus on it. Developing a strategy incorporating keyword clusters into your writing could allow you to stand out above the competition. …
The perfect website does not exist; Websites are always a work in progress, and as new algorithms and updates become available, adjustments must be made. Every site is bound to have a few areas for improvement and some that may affect how they rank on SERPs. SEO flaws are common throughout many of the websites …
Think of links as pathways or roads on the internet. Without them, how are search engines supposed to get from one site to another and from one page to the next? Links are essential in making your website easily accessible to both users and search engine crawlers. Including links in your SEO strategy will prove …
Google My Business is continuously making updates to improve the platform for both users and businesses. Many updates have been made recently to cater to the changes in routine life this past year. The pandemic has caused the need for new information to be readily available on Google My Business. If you are a business …
How Can Google My Business Updates Help Local SEO? Read More »
Google makes constant changes and updates to continuously improve search results for users. Google rolled out the new passage ranking update on February 10th, which is said to affect about 7% of all search queries. This high percentage may cause a stir in the search community. Let’s break down everything you need to know about …
Data is a collection of qualitative and quantitative statistics that can be used to provide insights into your audience, website performance, traffic, and so much more. If used correctly, these insights will allow you to identify opportunities that will benefit your website and company. Without analyzing data, creating an effective SEO strategy that works for …
You may feel pressured when it comes to making the perfect home page for your new site. The truth is, you should feel a little pressured. The home page is often the first page your potential customers will see and the most visited one on your entire site. Having a homepage that is not aesthetically …
Diving into the SEO world may seem overwhelming when you think of the algorithms and data analysis involved. However, creating a successful SEO strategy does not have to be rocket science. All of the user-friendly platforms and keyword research tools created, make it simpler to stay up to date with your site’s SEO. These platforms …
The evolving digital world only makes getting your audience’s attention and keeping them engaged that much harder. Content has and continues to be the focus of engaging marketing strategies and search engine optimization practices. With the huge volume of content flowing through the internet today, it is increasingly difficult to stand out and make an …
