Genita Johnson

google my business

How Important Is Google My Business To Your Business?

Having a Google My Business account allows you to show up in search results when people are looking for your business online. It’s a free marketing tool for small and big businesses alike. Everyone needs a Google My Business account. Every Business Needs To Be Discoverable  Search is digital. Even old fashioned brick and mortar …

How Important Is Google My Business To Your Business? Read More »

Startup small business owner working with computer at workplace. Freelance two woman seller check product order. Packing goods for delivery to customer. Online selling. E-commerce. Online Shopping

How to Set Up Instagram Shopping to Sell More Products?

If your company sells products online, you should be using Instagram shopping. Instead of directing customers from your Instagram account to your website, Instagram shopping allows consumers to select and purchase products easily from the app.  Your customers are already on Instagram. Make it easy for them to discover and shop for your items with …

How to Set Up Instagram Shopping to Sell More Products? Read More »

Why Optimizing Images in Google My Business is Important

Pictures are worth a thousand words. When coming across a Google My Business page while searching for a company, images are one of the first components of the page you’ll see. Some tend to have irrelevant pictures or bad quality images, but some have professionally taken photos that can draw in customers. Optimizing images for …

Why Optimizing Images in Google My Business is Important Read More »

Web Design Creative Design Creativity Ideas Connection

How To Increase Engagement With Your Audience on Social Media

Part of being content creation means listening to your audience, understanding their needs, and also learning the best ways to connect with them on social media. Knowing when or how to prioritize work will allow you to get more personal with your followers and form a stronger relationship with them in order to boost engagement …

How To Increase Engagement With Your Audience on Social Media Read More »

Hand holding piece of jigsaw puzzle with word problem & solution.

How to Use Social Platforms for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social platforms requires tact and forethought. In the epicenter of a major virus, the pressure of online presence skyrockets. What should your brand say when the facts of the virus and the future of the economy are uncertain? And how should you say it when news …

How to Use Social Platforms for Crisis Communications and Emergency Management Read More »

Listen Communication Listening Noise Concept

What is Social Listening?

What is social listening? Social listening is the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific topics, keywords, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. It’s a two-step process: Step 1: Monitor social media channels …

What is Social Listening? Read More »

Concept of digital marketing media (website ad, email, social network, SEO, video, mobile app) with icon, and team analyzing return on investment (ROI) and Pay Per Click (PPC) dashboard in background

Why Should You Outsource Your Digital Marketing?

As a business owner, your workload is never-ending. There is always more work that could be done. When it comes to promoting and expanding your business, to achieve greater success and more manageable workload outsource your digital marketing. What is outsourcing?  Digital- Marketing encompasses social media, reputation management, email marketing, video marketing, SEO, designing ads, …

Why Should You Outsource Your Digital Marketing? Read More »

Social networking service concept. Worldwide connection. Mixed media.

What Will Make You Stand Out on LinkedIn in 2020?

LinkedIn offers incredible opportunities to expand your network, to establish your reputation in your industry, and to connect with new clients, employers, and employees. LinkedIn is a valuable resource for obtaining resources and support, all while building relationships with potential customers, clients, and partners. In the new year, using LinkedIn can offer enormous potential. Do you …

What Will Make You Stand Out on LinkedIn in 2020? Read More »

Diverse friends using their phones

How to Target Generation Z?

The time for Generation Z to go into the workforce is slowly approaching, and in some industries, they are already here. Generation Z is born between 1995 through 2015, the first age group to come after millennials. This group is graduating from college and going into the workforce. While Generation Z is similar to millennials …

How to Target Generation Z? Read More »

Contact Us Today!