Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …
If you are a seasonal business, optimizing your site for search engines is pivotal to the success of your busy season. With most seasonal businesses, competition is stiff and you need to expect there is a competitor out there outspending you in terms of marketing. The good news is, if your web presence has proven …
How Seasonal Business Should Optimize Landing Pages Read More »
Email marketing is a great way to keep in touch with customer and those how have expressed interest in your product or service. Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. Most email marketing platforms cost money and many business …
How Do I Set Up A Free Email Marketing Campaign? Read More »
An XML sitemap is a roadmap of your website which communicates with Google on pages that are important and recently updated. This is an essential SEO strategy to allow Google to find your website pages quickly. Here’s what to know to help you rank better. What websites need an XML sitemap? All websites should have …
What is an XML Sitemap and Why Should You Have One? Read More »
Black Hat SEO When optimizing a website to improve search engine ranking, you want to ensure your efforts are not wasted. If not properly trained on the nuances of SEO, you may even end up hurting your site by not following proper SEO best practices. Implementing SEO best practices properly is called white hat SEO. Approved …
For many business owners, it is a mystery as to why they would have a blog on their website. For many people, a blog is something closely followed by people waiting to hear from someone of interest, meant to tell stories or share content on common interest but since the introduction of digital marketing, blogs …
So you’re a small business owner and you are looking to get your business off the ground. Anyone will tell you that having an internet presence is very important, but how do you get found by those looking for your services? Your first step is to build a website that is not only functional but …
How Do I Write Useful Page Titles & Descriptions For My Website? Read More »
How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data …
How utilizing Google Analytics can help your business grow Read More »
Optimizing for Keywords The first step in the SEO process is selecting a set of keywords you want to be found for. Less than 10 is an optimal amount, but any number under 20 tends to have the potential for good ranking for each keyword. These keywords should be what potential clients or customers will …
Is Your Website Optimized for the Keywords Users are Searching? Read More »
Google My Business is a critical part of your business’ online presence. To validating and confirming your name, address, and phone number directly with Google to grabbing more screen space when your business name is searched, Google My Business can help your business grow. With consumers searching and comparing the prices of services and products …
If you are at all involved with digital marketing or operating a website, it is almost guaranteed you hear about the almighty ‘algorithm’. This is Google’s way to ensure that the page you want to find is the one that appears when you search. Due to the nature of the internet, the potential money to …
A few weeks ago, Google announced a new feature for Google My Business Listings. The added featured enabled businesses to give their Google My Business listing a ‘shortname’ similar to an Instagram or twitter username. The purpose of the new ‘shortname’ feature is to make it even easier for customers to find a business on …
Google Ads announced they will be rolling out some new features to its paid ad customers. In the coming weeks, managers of paid ad campaigns will be able to better promote deals and drive in-store purchases. With consumers now on the lookout for deals more than ever, easily promoting deals and being able to track …
Google Ads Update – Deal Promotions Features & Driving In-Store Purchases Read More »
Since early last year, it seems numerous SEO and online marketing publications or blogs were discussing voice search. It seemed this was going to be a trend that was coming on quick and marketers better adapt quickly or else they’d be left behind. While voice search is on the rise, it isn’t the drastic increase …
Google announced today, Wednesday, June 26th, that they have made some adjustments within Google Search Console for marketers. These updates are intended at helping SEO’s and webmasters better understand how Google is indexing their website and specific pages on their site. Since the name of the game is to have your pages and site be …
Google My Businesses pages are critical for businesses to capitalize on their online presence and SEO efforts. Just recently, Google announced some updates that will be rolling out to the platform that will enable businesses to better promote their brands and promotional events. Here at Boston Web Marketing, we are constantly updating and reviewing our …
Google regularly updates its algorithms to better provide users search results that satisfy what they are searching for. It is truly at the heart of what Google does as with better search results, Google and its partners are able to more effectively market to its audiences. As our blog mentioned last week, there was a …
In Search Engine Optimization, the name of the game is to effectively communicate with Google what your website and more specifically, your site’s pages, are about. Naturally, this is implemented by creating purposeful content within the page and creating a great internal link structure. Once this is completed, what else can you do to increase …
The Importance of Adding Schema Markup to your site’s pages Read More »
If you have read Boston Web Marketing’s former blogs posts on AMP’s, you know they stand for Accelerated Mobile pages. These help users who are viewing your site on mobile better view the content on your site. It works by presenting the user a stripped-down HTML version of our webpage. It tends to exclude images …
What You Should Know About AMP Stories and It’s New WordPress Plugin Read More »
If you manage your company’s web site or have hired an SEO firm to improve upon the site’s SEO, there is a good chance there is a heavy emphasis on page creation. Whether it be adding blogs, pages that highlight services, or the areas you serve, month over a month your site has been steadily …
