To gain more leads for any type of business online one must consider the management of a Google My Business page. Google My Business is a feature that appears when users enter a Branded query, and a snapshot of the business appears to the right of the Search Results page or within Google maps. (Bonus points if your business appears without a branded keyword!). This...
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Pay per Click Ad's gives business owners the option of paying Google or other Search engines for top results. This can be an extremely valuable tool when trying to grow one’s business. The appeal of top search results for one’s services or products can prompt business owners to begin throwing money into an Ad Word budget without careful consideration. At Boston Web Marketing, we wanted...
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Bing, Google's main competitor in the Search Engine space, just released an update regarding their Ad Extension capabilities. While Google continues to drive the majority of the searches over the web, Bing has been slowly chipping away and gaining market share. If you’re a small to medium size business, it may not be worth spending money here but for larger business with queries for their...
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It’s no secret a large number of business both small and large and creating their own, in house mobile applications. Since people are connected with their mobile devices more than ever today, it only makes sense. Applications can serve many purposes but in the broadest sense, they exist for the consumer that is interacting with your business. Your app should be making their consumer journey...
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If you follow Search Engine Optimization blogs or forums, there is a chance you have been seeing news regarding a recent update put out by Google. Some are calling it the “Florida 2” update and a lot of people are confused as to what change is and what it means for their site’s rankings. We wanted to write a blog clarifying some of the Frequently...
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As a number of our blogs have mentioned, mobile continues to lead the way as the medium people are searching for services and products on the internet. When you step back, it makes a lot of sense. With internet companies providing hotspots, public areas with free wifi, and cellular 4G data becoming faster than ever, it's easier to look up things as they come to...
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As the hierarchy of your website expands, there will be pages you won’t want to be found on Google or other search engine search results. While this may seem counter-intuitive as you attempt to get the most page views and session possible to inform users of your site's mission, this article will explain why it's important to have some pages listed as ‘no-index.’ What does it...
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As mobile search continues to dominate the market share of search queries performed on the web, accelerated mobile pages are becoming ever more prevalent. Here at Boston Web Marketing, we see this trend not slowing down any time soon. We wanted to write a blog reviewing what accelerated mobile pages are, what they can be used for, and updates for these types of pages in...
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If you are utilizing Google Ads, you know while the ad itself is important, the landing page it brings users too is equally or more important. Bringing users who clicked on your ad to relevant landing pages that provide them a solution is key to driving meaningful conversions. Google announced there has been an update regarding how to marketers can check the page speed of...
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Linking pages within your website to other pages on your site is an SEO best practice and must. This practice is called ‘Internal Linking’. Internal linking helps users navigate your site and they are equally as important for search engines as it helps the search engine better understand your site. How one goes about linking pages within a site can vary but there are general guidelines...
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