Evan Bidgood

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How to Optimize Your Business for Multiple Locations?

If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …

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"Fake Reviews" written in binary numbers.

Why Are Fake Reviews Bad for Business?

Using fake reviews to promote higher levels of satisfaction from “customers” is not only against Google guidelines, but it also reflects poorly on your business overall. The appeal of boosting your review rating with fake reviews is high, but this does not accurately represent your business or brand to the general public. While your services …

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Wordpress Plugins

What Are Some Must Have WordPress Plug-ins?

Websites built on WordPress allows a wide variety of customizations for your site in terms of design and functionality. After you’ve done the basic work of finding a template and building some pages with fresh and original content, you can start adding features called plugins, that will help set your site apart from competitors in …

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Mobile Index

How Do I Know What Pages of My Website are Indexed?

Search engine indexing is a crucial component of SEO success for your company’s online exposure and the overall visibility of your website.  Search engines such as Google will pull keywords and meta-data from page titles and meta descriptions so that your website will be retrieved when a user plugs in similar business-related search terms.  So, …

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how to filter out spam traffic in google analytics

How to reduce the amount of spam contact form submissions on your site?

So, your website has all its core webpages, references the areas you offer your product and services, and provides users the ability to reach out via contact form or by calling directly. These are all great things, and you may have already started to see some leads come in. Unfortunately, spam contact form submissions are …

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The word search with a magnifying glass over it

‘Bug’ Responsible for Local Search Rankings Impacted during April & May

Notice a decrease in local traffic last month and even at the beginning of June? You were not the only one. While at times this can mean an update on Google’s end now made your site less relevant to queries or your competition is gaining ground in terms of SEO, this change in results was …

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social media slide

Help Your Brand with Social Media Be More Human

Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …

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Email Marketing

How Do I Set Up A Free Email Marketing Campaign?

Email marketing is a great way to keep in touch with customer and those how have expressed interest in your product or service.  Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. Most email marketing platforms cost money and many business …

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BlackHat SEO

How Does Black Hat SEO Affect My Website?

Black Hat SEO When optimizing a website to improve search engine ranking, you want to ensure your efforts are not wasted. If not properly trained on the nuances of SEO, you may even end up hurting your site by not following proper SEO best practices.  Implementing  SEO best practices properly is called white hat SEO. Approved …

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seo

How Do I Write Useful Page Titles & Descriptions For My Website?

So you’re a small business owner and you are looking to get your business off the ground. Anyone will tell you that having an internet presence is very important, but how do you get found by those looking for your services? Your first step is to build a website that is not only functional but …

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website analytics

How utilizing Google Analytics can help your business grow

How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data …

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