Search engine indexing is a crucial component of SEO success for your company’s online exposure and the overall visibility of your website. Search engines such as Google will pull keywords and meta-data from page titles and meta descriptions so that your website will be retrieved when a user plugs in similar business-related search terms. So, …
How Do I Know What Pages of My Website are Indexed? Read More »
Digital Marketers across the industry may have been confused or taken back when opening Google Tag Manager’s ‘Preview Mode’ last week. Google updated its free tag management tool that webmasters use to install google analytics & track specific clicks or actions. At Boston Web Marketing, we use Google Tag Manager daily, so we felt it …
Is your website getting traffic to it’s landing pages but not converting inbound leads? If your search engine optimization, online ad spend & web design efforts are not converting users, something has to give. We are here to give you some pointers on creating a high converting landing page! Create a Concise Landing Page First, …
Are you falling behind to competitors in search results? Have you reviewed said competitors’ sites and noticed an on-site blog? This article will review the importance of having an on-site blog for your business’s website. Adding Relevant Content The importance of ample, relevant content on a website can’t be understated. Once your site has all …
Some business owners tend to overlook and underestimate the importance of the graphic design of their website. When is the last time you took the time and sat down to take a deep look at your own website? The idea is to put yourself in the customer’s shoes. Is this a site you would purchase …
So, your website has all its core webpages, references the areas you offer your product and services, and provides users the ability to reach out via contact form or by calling directly. These are all great things, and you may have already started to see some leads come in. Unfortunately, spam contact form submissions are …
How to reduce the amount of spam contact form submissions on your site? Read More »
Notice a decrease in local traffic last month and even at the beginning of June? You were not the only one. While at times this can mean an update on Google’s end now made your site less relevant to queries or your competition is gaining ground in terms of SEO, this change in results was …
‘Bug’ Responsible for Local Search Rankings Impacted during April & May Read More »
Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …
If you are a seasonal business, optimizing your site for search engines is pivotal to the success of your busy season. With most seasonal businesses, competition is stiff and you need to expect there is a competitor out there outspending you in terms of marketing. The good news is, if your web presence has proven …
How Seasonal Business Should Optimize Landing Pages Read More »
Email marketing is a great way to keep in touch with customer and those how have expressed interest in your product or service. Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. Most email marketing platforms cost money and many business …
How Do I Set Up A Free Email Marketing Campaign? Read More »
An XML sitemap is a roadmap of your website which communicates with Google on pages that are important and recently updated. This is an essential SEO strategy to allow Google to find your website pages quickly. Here’s what to know to help you rank better. What websites need an XML sitemap? All websites should have …
What is an XML Sitemap and Why Should You Have One? Read More »
Black Hat SEO When optimizing a website to improve search engine ranking, you want to ensure your efforts are not wasted. If not properly trained on the nuances of SEO, you may even end up hurting your site by not following proper SEO best practices. Implementing SEO best practices properly is called white hat SEO. Approved …
For many business owners, it is a mystery as to why they would have a blog on their website. For many people, a blog is something closely followed by people waiting to hear from someone of interest, meant to tell stories or share content on common interest but since the introduction of digital marketing, blogs …
So you’re a small business owner and you are looking to get your business off the ground. Anyone will tell you that having an internet presence is very important, but how do you get found by those looking for your services? Your first step is to build a website that is not only functional but …
How Do I Write Useful Page Titles & Descriptions For My Website? Read More »
How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data …
How utilizing Google Analytics can help your business grow Read More »
Optimizing for Keywords The first step in the SEO process is selecting a set of keywords you want to be found for. Less than 10 is an optimal amount, but any number under 20 tends to have the potential for good ranking for each keyword. These keywords should be what potential clients or customers will …
Is Your Website Optimized for the Keywords Users are Searching? Read More »
Google My Business is a critical part of your business’ online presence. To validating and confirming your name, address, and phone number directly with Google to grabbing more screen space when your business name is searched, Google My Business can help your business grow. With consumers searching and comparing the prices of services and products …
If you are at all involved with digital marketing or operating a website, it is almost guaranteed you hear about the almighty ‘algorithm’. This is Google’s way to ensure that the page you want to find is the one that appears when you search. Due to the nature of the internet, the potential money to …
A few weeks ago, Google announced a new feature for Google My Business Listings. The added featured enabled businesses to give their Google My Business listing a ‘shortname’ similar to an Instagram or twitter username. The purpose of the new ‘shortname’ feature is to make it even easier for customers to find a business on …
Google Ads announced they will be rolling out some new features to its paid ad customers. In the coming weeks, managers of paid ad campaigns will be able to better promote deals and drive in-store purchases. With consumers now on the lookout for deals more than ever, easily promoting deals and being able to track …
Google Ads Update – Deal Promotions Features & Driving In-Store Purchases Read More »
