Erick Breckenridge

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What is Google Optimize for Google Analytics?

If you use Google Analytics to track sessions and traffic on your website, you may have received an email about Google Optimize for Google Analytics. Google Optimize is centered on creating dynamic websites that can provide more traffic and better user experiences. In the past, we have provided guides on building effective calls to action, …

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How Often Should A Business Post on Social Media

As a business, you are probably looking for every opportunity possible to increase awareness, interaction, and sales. Some of these resources include social media channels. Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media websites all have options for businesses to create their own accounts and share their wares. But that leads to a set …

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Does Your Website Need A Live Chat or A Pop-Up Form

Website owners are always looking for new ways to increase conversions. Although SEO strategies including content generation, link building, and metadata writing can greatly impact where and how your website shows up in search, there is always room for new tactics. Live chats, pop-up forms, video content, and infographics are all popular additions to websites. …

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Why You Should Have Access To Your Website Hosting

If there is one thing that 2020 has made apparent is the importance of curating a digital presence. For businesses, having not only a website, but the proper social channels and listings are all vital to updating potential customers with changes to hours, services, and more. Many business owners have recently been launching new businesses …

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A Quick Guide To Segmented Newsletter Lists

Many businesses have been experiencing some downtime lately. Recently we covered a few ways businesses can digitize their services, encourage gift card purchases, and create messaging for their customer base during this time, but another great thing to do during downtime is get organized. As a digital agency, our goal is that our business partners …

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How To Redesign Your Website For SEO

During an offseason or outside of peak season, one valuable digital strategy is to focus resources on a website redesign. When redesigning your website you want to consider how your new design will both serve SEO and UI/UX. You may want to consider switching web hosting companies, changing to a better CMS (content management system), …

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Digital Business SEO Opportunities During COVID19

Throughout the country, residents and citizens are being asked to stay home because of the COVID19 pandemic. This has led to many states adopting policies where all “non-essential” businesses are no longer able to operate in select states. Because of this, it is vital that businesses find quick solutions for interacting and engaging with their …

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How Should You Use Newsletters & Social Media During COVID19 Outbreak

We are a few weeks into March, and COVID19 has completely changed how millions of businesses do business. With the shut down of restaurants, regulations for gatherings, and even shelter in place protocols in effect, American businesses are seeing a steep decline in sales. During this time, it has left many restaurants, retail locations, and …

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Should I Automate My Email Newsletters?

In a recent article, we covered the core reasons your newsletter strategy might not be working. As mentioned in that article, very often we can put a priority on the wrong pieces of newsletter strategy. Before thinking about design, images, and automatization, you need to consider content. If your content is not engaging or perceived …

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Why Your Email Newsletters Aren’t Helping Your Business

Email newsletters have become so ubiquitous that by the time I finish writing, I will probably have received five to ten of them. It seems every company uses them nowadays. In fairness, email newsletters are an effective medium for remarketing. They can help inform your clients and customers about new specials, new changes to your …

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