An image of Instagram Business profiles on phones

Why Your Instagram Business Profile Isn’t Getting More Traffic in 2020

Leave a Comment / Uncategorized / By Erick Breckenridge

Social media is vital to a business. Social media allows businesses to develop fan bases of repeat customers, get reviews, share important information, and encourage repeat purchases. Depending on the business, there are a variety of platforms that should be used. Generally, it is recommended that most consumer-based businesses at least have a Facebook account, …

Why Your Instagram Business Profile Isn’t Getting More Traffic in 2020 Read More »

A man typing digital content on his computer

How To Build The Right Content in 2020 for SEO

Leave a Comment / Content / By Erick Breckenridge

At Boston Web Marketing, we have a saying: “Content Is King“. Producing content consistently for your website goes a long way in extending your digital presence. Content can improve the ranking for key services, increase the geographic area you appear in, and increase overall traffic. But when we talk about consistently adding content, sometimes quantity …

How To Build The Right Content in 2020 for SEO Read More »

Standard SEO services including keywords, links, content

Standard Practices vs Personalized SEO Strategies

Leave a Comment / Ideas, Uncategorized / By Erick Breckenridge

If your website has a contact form and you have done any work on your SEO, you probably get a few robotic emails a month. These emails promise more business by increasing your traffic, providing SEO, buying links, and more. Some emails are even written with mad libs style fill in the blank fields to …

Standard Practices vs Personalized SEO Strategies Read More »

Plastic in the ocean, a cause that OceanHero works on

What is the OceanHero Search Engine?

Leave a Comment / Technology, Trends / By Erick Breckenridge

In the past, we wrote an article on the topic of Ecosia. Ecosia paved the way as one of the first nonprofit activism search engines. Using Bing’s algorithm, Ecosia serves ads the same way any other search engine does, however instead of taking in that money as profit, Ecosia uses that money to plant trees. …

What is the OceanHero Search Engine? Read More »

Google’s November Update: Causing SEO Problems

Leave a Comment / Google, Voice Search / By Erick Breckenridge

If you manage SEO for your own company or work at an agency that provides SEO services to other companies, you know the importance of staying updated on Google’s updates. Well, it appears Google tweaked their algorithm this November, and content writers and SEO professionals are not happy about it. Seemingly overnight, high-performing content dropped …

Google’s November Update: Causing SEO Problems Read More »

Google Chrome Announces “Slow Page” Warning Concept

Leave a Comment / Google, News / By Erick Breckenridge

We have often written on the importance of website speed and its relation to SEO. Google highly values websites that not only provide strong content that matches users’ search terms but also loads quickly to decrease bounce rate. As Google continues to add new features to their products, they have announced a new badge that …

Google Chrome Announces “Slow Page” Warning Concept Read More »

A woman working on her listing SEO on her computer

Best Google My Business Practices

Leave a Comment / Google, Ideas / By Erick Breckenridge

Google My Business continues to grow every quarter. In year over year comparisons, many businesses have seen increases in direct & indirect search results, as well as increases in map views. But not only have impressions increased for Google My Business profiles, but the system itself has also grown in sophistication. There are consistently new …

Best Google My Business Practices Read More »

Hugo Vs WordPress: What Is Better For SEO?

Leave a Comment / Basic Page Layout, Optimization, Trends / By Erick Breckenridge

Whether you are building your company’s first website or thinking about moving your website, there are many choices you should consider. And although it is common to get wrapped up in the design elements, making decisions about web hosting and what type of content generator you will use are equally important. There are dozens of …

Hugo Vs WordPress: What Is Better For SEO? Read More »

A man looking at analytics reports for his website

What Causes High Bounce Rate On Your Website?

Leave a Comment / Blogs, Google / By Erick Breckenridge

Whether you are a Google Analytics pro or novice, there is one metric that can cause some confusion. Bounce rate can be a challenging metric to understand, and an even more challenging metric to change or improve. Compared to conversions, pages per session, session duration, and new vs returning visitors, the bounce rate can be …

What Causes High Bounce Rate On Your Website? Read More »

FAQ: What Are The Most Effective Calls to Action

Leave a Comment / Advice, Frequently Asked Questions / By Erick Breckenridge

When traffic is increasing on your website, but conversions are not, it may be because you have not optimized your calls to action. Calls to action are important in persuading consumers into converting whether that means making a purchase, signing up for a newsletter, or contact your sales team. With calls to action, it is …

FAQ: What Are The Most Effective Calls to Action Read More »

Computer displaying the word advertising to demonstrate online PPC methods

Which Is Better For Your Brand: Social Media Ads or Search Engine Ads?

Leave a Comment / Frequently Asked Questions / By Erick Breckenridge

Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …

Which Is Better For Your Brand: Social Media Ads or Search Engine Ads? Read More »

Ways To Improve Your Google Maps Ranking

Leave a Comment / Google, Ideas / By Erick Breckenridge

In the last few years, Google has greatly increased the importance of Google Maps. Whether your clients are using the maps app on their phone or the maps tab on their computer, more and more phone calls, requests for directions, and website visits are coming from maps results. Even users who are using the standard …

Ways To Improve Your Google Maps Ranking Read More »

How To Fix Google Search Console Errors

Leave a Comment / Advice / By Erick Breckenridge

Google Search Console is an excellent tool that every business owner with a website should use. Not only does it allow you to track your impressions by keywords and submit XML sitemaps, but it can help web developers keep track of 404 errors, no indexed pages, and various errors. Google Search Console (formerly Google Webmasters), …

How To Fix Google Search Console Errors Read More »

How Do I Grow My Instagram Following?

Leave a Comment / Uncategorized / By Erick Breckenridge

Does your business not have that many followers on Instagram? Instagram has consistently grown in the past few years and is expected to grow further. It is becoming a more and more important tool for businesses to connect with customers, share deals, and encourage repeat purchases and visits. But many companies struggle to gain followers. …

How Do I Grow My Instagram Following? Read More »

September 2019 Changes To Google My Business

Leave a Comment / Google / By Erick Breckenridge

Google My Business listings are vital to many small businesses and large chains throughout America. Listings improve your chances of being found on map results and on mobile devices. Beyond just having a listing, having a listing that is updated and optimized is the best way to increase indirect and direct query traffic. It is …

September 2019 Changes To Google My Business Read More »

A negative review that would effect digital reputation

How To Deal With False Negative Reviews

Leave a Comment / Advice, Frequently Asked Questions / By Erick Breckenridge

Getting good reviews is important to your business. Whether they are on a third-party listing website like Yelp, featured on your own website, or on Google My Business. Reviews play an important role in how new customers view your service and offerings. And for the most part, reviews are not in your control. In theory, …

How To Deal With False Negative Reviews Read More »

A woman searching using a search engine on her phone

Why Did My Website Drop In Rankings?

Leave a Comment / Frequently Asked Questions / By Erick Breckenridge

In an increasingly digital world, your business’ website rankings are vital to your bottom line. Maintaining a good standing in SERPs not only brings new customers to your business but can also help returning customers find you and interact with your brand again. However, search engines like Google and Bing have algorithms that can be …

Why Did My Website Drop In Rankings? Read More »

Seasonal SEO represented with seasonal beverages

How To Design Effective Seasonal SEO

Leave a Comment / Optimization / By Erick Breckenridge

Have you ever noticed that there is Halloween candy in stores in August or how you can drink a pumpkin spiced latte when it is still summer? Whatever your opinion is on marketing for holidays more than sixty days away, seasonal marketing is effective. Not only does seasonal marketing increase sales on specialty items and …

How To Design Effective Seasonal SEO Read More »

Erick Breckenridge