Google algorithms reward content that is relevant and useful to users. By altering your usual content to be specialized for a specific season, your content is more likely to rank because it will be more relevant to users. Not only can creating specialized content for each season ensure that you are providing relevant content to …
The three most common types of code added to a website are HTML, CSS, and Javascript. If you know SEO, you are probably aware of a few ways you can use HTML tags to indicate important information to search engines. For example, HTML can be used to set up metadata like page titles, alt tex, …
When SEO specialists talk about “metadata” they are often referring to a few key features of web development. When creating any page on a website you can create three meta tags that are designed for search engines to read. These tags are page titles, meta descriptions, and meta keywords. However, meta keywords were devalued over …
Google is planning multiple core algorithm updates this summer. This is unprecedented from Google. Usually, core updates are few and far between. Google frequently makes small tweaks to their algorithm throughout the year, but large core updates happen infrequently and with a decent amount of lead-up time. However, this summer, Google is pulling out all …
Medical spas rely on a steady flow of new clients every month. With many non-surgical procedures boasting that their effects last for months to years after treatment, it can be difficult to rely purely on returning visitors. On top of that, the medspa industry is extremely competitive. With so many businesses offering the same products, …
What’s the number one way someone finds a new dentist? For more and more people, the answer is Google. Most young professionals and young parents turn to their favorite search engine as soon as they move. As any dentist knows, getting a new patient (especially a family) is worth its weight in gold. So what …
One of the chief benefits of SEO strategies is that they are trackable. Unlike some traditional offline marketing strategies, there are many different ways to track the success of your SEO strategy. In fact, there may be almost too many different metrics to consider and it could be overwhelming to people who have just started …
A slow website is bad for a variety of reasons. On the user experience side, people get impatient quickly. In the modern world of the internet, most people aren’t willing to wait longer than a few seconds for a website to load (especially when we are on our phones). A slow website sets a bad …
Have you ever searched for yourself on Google? It is common for people to often search their own names to see what pops up first, and it can be fun to find old pictures and articles, but when you search for your own business and nothing valuable shows up, it can be frustrating. In terms …
With every passing year, online presence is more and more important for your business. Even if you do not provide any digital or online services, getting found online is paramount to getting business. Over the years, many websites have tried to replace the Yellowpages and phonebooks of olden times. However, no website has had nearly …
This May, Google plans to provide ranking boosts to websites based on performance. This is great news for newer websites or newly designed websites. For years the age of a website and the number of links pointing to a website has been a core factor in how a website ranks. This has given an unfair …
Google’s Plan To Provide Ranking Boosts Based On Core Web Vitals Read More »
DuckDuckGo recently reported a new milestone: 100 million searches in a single day. The small search engine has continually brought in new users with its promise of data security. In a time when documentaries like The Social Experiment continue to raise awareness of how user data can be collected and tracked, more and more users …
SEO is not one size fits all. Sure, there are a variety of tactics that should be employed by every website. Adding keywords to metadata, making your website load quicker, and adding structured data are all good places to start. But the key to good SEO is to tailor your strategy to your website. This …
Have you ever wondered why almost every business’ website has a blog, or why when you click on a recipe on Google you have to scroll through 10 pages of filler content before you actually get to the recipe? This is because for the majority of SEO history the things that Google likes and the …
As you browse the internet you are sure to come across a pop-up form or two. And you might have either a favorable or negative opinion towards them. On one hand, when used well, they can effectively inform visitors about important sales or business information. But when used ineffectively, they can be downright annoying and …
Working in search engine optimization, you can sometimes forget that Google is a product. As a product, Google’s search engine wants to be valuable. Google’s profit on Google Ads is dependent on millions of users using their search engine daily. For that reason, it is important for Google to rank content that satisfies users. This …
What is EAT Content & Why Does Google Care About It Read More »
Avoiding plagiarism is something most of us learn in middle school or high school. And by college, the lesson is further cemented. However, that has not stopped a large percentage of websites from fully ripping content from each other. In the SEO world, copied content is referred to as duplicate content. There are two types …
It’s 2020, and in today’s world, if you have a business, you should also have a website, a Google listing, and a few directories pointing back to you. Online presence is paramount to your business’ success. Whether you are a large company or a self-owned business with exactly one employee, there is no reason not …
When creating and organizing content on your website, you should avoid search engine penalties. A variety of black hat SEO tactics (or tactics that are disapproved by Google) involve thin or duplicate content. For this reason, Google and Bing search for duplicate content on websites. If your website contains content from other sites, or multiple …
When To Use Canonical Tags vs 301 & 302 Redirects Read More »
When business slows down, one strong strategy is to send out newsletters. Whether you are announcing a new sale, business news, or just reminding customers of your brand, your loyal followers are a resource that should be tapped. But before you start drafting, you should consider how to get the most out of your newsletter. …
