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Erick Breckenridge

Should I Be Creating Seasonal Content?

Google algorithms reward content that is relevant and useful to users. By altering your usual content to be specialized for a specific season, your content is more likely to rank because it will be more relevant to users. Not only can creating specialized content for each season ensure that you are providing relevant content to …

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FAQ: Google’s Upcoming Core Algorithm Updates

Google is planning multiple core algorithm updates this summer. This is unprecedented from Google. Usually, core updates are few and far between. Google frequently makes small tweaks to their algorithm throughout the year, but large core updates happen infrequently and with a decent amount of lead-up time. However, this summer, Google is pulling out all …

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How To Get Your MedSpa Website Higher On Google

Medical spas rely on a steady flow of new clients every month. With many non-surgical procedures boasting that their effects last for months to years after treatment, it can be difficult to rely purely on returning visitors. On top of that, the medspa industry is extremely competitive. With so many businesses offering the same products, …

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Google’s Plan To Provide Ranking Boosts Based On Core Web Vitals

This May, Google plans to provide ranking boosts to websites based on performance. This is great news for newer websites or newly designed websites. For years the age of a website and the number of links pointing to a website has been a core factor in how a website ranks. This has given an unfair …

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What DuckDuckGo’s Success Means For SEO

DuckDuckGo recently reported a new milestone: 100 million searches in a single day. The small search engine has continually brought in new users with its promise of data security. In a time when documentaries like The Social Experiment continue to raise awareness of how user data can be collected and tracked, more and more users …

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Should I Use A Pop-Up Form On My Website?

As you browse the internet you are sure to come across a pop-up form or two. And you might have either a favorable or negative opinion towards them. On one hand, when used well, they can effectively inform visitors about important sales or business information. But when used ineffectively, they can be downright annoying and …

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What is EAT Content & Why Does Google Care About It

Working in search engine optimization, you can sometimes forget that Google is a product. As a product, Google’s search engine wants to be valuable. Google’s profit on Google Ads is dependent on millions of users using their search engine daily. For that reason, it is important for Google to rank content that satisfies users. This …

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How Does “Copied” Content Affect My Site

Avoiding plagiarism is something most of us learn in middle school or high school. And by college, the lesson is further cemented. However, that has not stopped a large percentage of websites from fully ripping content from each other. In the SEO world, copied content is referred to as duplicate content. There are two types …

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When To Use Canonical Tags vs 301 & 302 Redirects

When creating and organizing content on your website, you should avoid search engine penalties. A variety of black hat SEO tactics (or tactics that are disapproved by Google) involve thin or duplicate content. For this reason, Google and Bing search for duplicate content on websites. If your website contains content from other sites, or multiple …

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