DuckDuckGo recently reported a new milestone: 100 million searches in a single day. The small search engine has continually brought in new users with its promise of data security. In a time when documentaries like The Social Experiment continue to raise awareness of how user data can be collected and tracked, more and more users …
SEO is not one size fits all. Sure, there are a variety of tactics that should be employed by every website. Adding keywords to metadata, making your website load quicker, and adding structured data are all good places to start. But the key to good SEO is to tailor your strategy to your website. This …
Have you ever wondered why almost every business’ website has a blog, or why when you click on a recipe on Google you have to scroll through 10 pages of filler content before you actually get to the recipe? This is because for the majority of SEO history the things that Google likes and the …
As you browse the internet you are sure to come across a pop-up form or two. And you might have either a favorable or negative opinion towards them. On one hand, when used well, they can effectively inform visitors about important sales or business information. But when used ineffectively, they can be downright annoying and …
Working in search engine optimization, you can sometimes forget that Google is a product. As a product, Google’s search engine wants to be valuable. Google’s profit on Google Ads is dependent on millions of users using their search engine daily. For that reason, it is important for Google to rank content that satisfies users. This …
What is EAT Content & Why Does Google Care About It Read More »
Avoiding plagiarism is something most of us learn in middle school or high school. And by college, the lesson is further cemented. However, that has not stopped a large percentage of websites from fully ripping content from each other. In the SEO world, copied content is referred to as duplicate content. There are two types …
It’s 2020, and in today’s world, if you have a business, you should also have a website, a Google listing, and a few directories pointing back to you. Online presence is paramount to your business’ success. Whether you are a large company or a self-owned business with exactly one employee, there is no reason not …
When creating and organizing content on your website, you should avoid search engine penalties. A variety of black hat SEO tactics (or tactics that are disapproved by Google) involve thin or duplicate content. For this reason, Google and Bing search for duplicate content on websites. If your website contains content from other sites, or multiple …
When To Use Canonical Tags vs 301 & 302 Redirects Read More »
When business slows down, one strong strategy is to send out newsletters. Whether you are announcing a new sale, business news, or just reminding customers of your brand, your loyal followers are a resource that should be tapped. But before you start drafting, you should consider how to get the most out of your newsletter. …
There are a variety of projects that will affect how you rank on Google, Bing, and other search engines. From writing new content to improving website speed and performance. But aside from ways you can improve your own website, there are a few external projects. This includes link building. Search engine algorithms see how many …
When you hear an algorithm, you probably think of Google, Bing, or another search engine. Businesses spend a lot of time and money on SEO strategies that improve how their website appears in search engine result pages (SERPs). Fortunately, there are endless resources on tactics you can employ to improve your placement on SERPs. From …
If your website is built through a content management system (CMS) like WordPress, you may not know about all of the code that goes into your website. Websites built on a CMS are made up of three types of code: HTML, CSS, & Javascript. Generally speaking, HTML is your content, CSS is your style (fonts, …
If you have a website, you probably want it to show up high on search engine results pages (SERPs). The entire field of Search Engine Optimization is devoted to this goal. Before you start looking into adding new content on your website, it is important to fix any of the existing issues with your current …
If you do a Google search for average conversion rates across the web you will find a large spectrum of potential answers with some as low as 1% and some as high as 15%. Every website owner wants their conversion rate to increase. Conversion rates let us see the value of the traffic that is …
Every business should use tracking software for their website. Good tracking provides seemingly endless value. You can learn more about your audience, track improvements, and take a researched approach to generate website content. Website content is extremely valuable to your SEO. Understanding what content is working and what content isn’t is also highly valuable. This …
Understanding Pages/Session & Session Duration Metrics Read More »
In the past, we have written several articles on the chief types of paid digital media: search and social. We have covered core differences, advantages, disadvantages, as well as which to choose if you have a limited budget. However, most large companies in America utilize both paid social and paid search, and it is not …
If there is one thing 2020 has taught a lot of business owners; it is vital that you have an online presence. An online presence can help you find new customers, expand your service area, and even allow for digital services like eCommerce, digital consultations, quoting, and more. However, many business owners might not know …
When you are in Google Analytics or your other tracking software you may notice that one or more of your blogs are starting to compete with your service pages and even your homepage for the best ranking landing page. And although it is great to see traffic and sessions increase, you are probably also seeing …
There are plenty of great reasons to migrate your website or launch a new version of your website. Whether you have an old-school HTML site and want to move towards a content management system like WordPress or Weebly, or your site was just outdated and needed a fresh look. Although website migration has become easier …
Common SEO Mistakes Made When Migrating A Website Read More »
When discussing website optimization and SEO, metadata refers to the coded data that is used by search engines to identify what a piece of content is about. There are many forms of metadata including page titles, meta descriptions, alt text, and meta keywords. Whenever content is published, images are uploaded to a website, or videos …
