Erick Breckenridge

digital metrics on a computer screen

Understanding Pages/Session & Session Duration Metrics

Every business should use tracking software for their website. Good tracking provides seemingly endless value. You can learn more about your audience, track improvements, and take a researched approach to generate website content. Website content is extremely valuable to your SEO. Understanding what content is working and what content isn’t is also highly valuable. This …

Understanding Pages/Session & Session Duration Metrics Read More »

an example of an A/B test for a website

What is Google Optimize for Google Analytics?

If you use Google Analytics to track sessions and traffic on your website, you may have received an email about Google Optimize for Google Analytics. Google Optimize is centered on creating dynamic websites that can provide more traffic and better user experiences. In the past, we have provided guides on building effective calls to action, …

What is Google Optimize for Google Analytics? Read More »

example of social media

How Often Should A Business Post on Social Media

As a business, you are probably looking for every opportunity possible to increase awareness, interaction, and sales. Some of these resources include social media channels. Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media websites all have options for businesses to create their own accounts and share their wares. But that leads to a set …

How Often Should A Business Post on Social Media Read More »

a chatbot on a phone

Does Your Website Need A Live Chat or A Pop-Up Form

Website owners are always looking for new ways to increase conversions. Although SEO strategies including content generation, link building, and metadata writing can greatly impact where and how your website shows up in search, there is always room for new tactics. Live chats, pop-up forms, video content, and infographics are all popular additions to websites. …

Does Your Website Need A Live Chat or A Pop-Up Form Read More »

a lock sitting on a keyboard

Why You Should Have Access To Your Website Hosting

If there is one thing that 2020 has made apparent is the importance of curating a digital presence. For businesses, having not only a website, but the proper social channels and listings are all vital to updating potential customers with changes to hours, services, and more. Many business owners have recently been launching new businesses …

Why You Should Have Access To Your Website Hosting Read More »

Segments of groups of people

A Quick Guide To Segmented Newsletter Lists

Many businesses have been experiencing some downtime lately. Recently we covered a few ways businesses can digitize their services, encourage gift card purchases, and create messaging for their customer base during this time, but another great thing to do during downtime is get organized. As a digital agency, our goal is that our business partners …

A Quick Guide To Segmented Newsletter Lists Read More »

website redesign concept

How To Redesign Your Website For SEO

During an offseason or outside of peak season, one valuable digital strategy is to focus resources on a website redesign. When redesigning your website you want to consider how your new design will both serve SEO and UI/UX. You may want to consider switching web hosting companies, changing to a better CMS (content management system), …

How To Redesign Your Website For SEO Read More »

Contact Us Today!