When you hear an algorithm, you probably think of Google, Bing, or another search engine. Businesses spend a lot of time and money on SEO strategies that improve how their website appears in search engine result pages (SERPs). Fortunately, there are endless resources on tactics you can employ to improve your placement on SERPs. From …
If your website is built through a content management system (CMS) like WordPress, you may not know about all of the code that goes into your website. Websites built on a CMS are made up of three types of code: HTML, CSS, & Javascript. Generally speaking, HTML is your content, CSS is your style (fonts, …
If you have a website, you probably want it to show up high on search engine results pages (SERPs). The entire field of Search Engine Optimization is devoted to this goal. Before you start looking into adding new content on your website, it is important to fix any of the existing issues with your current …
If you do a Google search for average conversion rates across the web you will find a large spectrum of potential answers with some as low as 1% and some as high as 15%. Every website owner wants their conversion rate to increase. Conversion rates let us see the value of the traffic that is …
Every business should use tracking software for their website. Good tracking provides seemingly endless value. You can learn more about your audience, track improvements, and take a researched approach to generate website content. Website content is extremely valuable to your SEO. Understanding what content is working and what content isn’t is also highly valuable. This …
Understanding Pages/Session & Session Duration Metrics Read More »
In the past, we have written several articles on the chief types of paid digital media: search and social. We have covered core differences, advantages, disadvantages, as well as which to choose if you have a limited budget. However, most large companies in America utilize both paid social and paid search, and it is not …
If there is one thing 2020 has taught a lot of business owners; it is vital that you have an online presence. An online presence can help you find new customers, expand your service area, and even allow for digital services like eCommerce, digital consultations, quoting, and more. However, many business owners might not know …
When you are in Google Analytics or your other tracking software you may notice that one or more of your blogs are starting to compete with your service pages and even your homepage for the best ranking landing page. And although it is great to see traffic and sessions increase, you are probably also seeing …
There are plenty of great reasons to migrate your website or launch a new version of your website. Whether you have an old-school HTML site and want to move towards a content management system like WordPress or Weebly, or your site was just outdated and needed a fresh look. Although website migration has become easier …
Common SEO Mistakes Made When Migrating A Website Read More »
When discussing website optimization and SEO, metadata refers to the coded data that is used by search engines to identify what a piece of content is about. There are many forms of metadata including page titles, meta descriptions, alt text, and meta keywords. Whenever content is published, images are uploaded to a website, or videos …
When you go through Google Analytics at the end of the month or a quarter you might first look at conversions and sessions. These two metrics are very important. They both identify how many people came to your website, and how many did something that qualifies them as a lead. But using these metrics alone …
If you use Google Analytics to track sessions and traffic on your website, you may have received an email about Google Optimize for Google Analytics. Google Optimize is centered on creating dynamic websites that can provide more traffic and better user experiences. In the past, we have provided guides on building effective calls to action, …
Is your business seasonal? Not only are certain services seasonal, but certain keywords and searches are as well. Search volume, or the number of searches made, fluctuates constantly. This data is vital for businesses when making decisions about content marketing or search ads. Even businesses that believe their products and services aren’t seasonal will be …
As a business, you are probably looking for every opportunity possible to increase awareness, interaction, and sales. Some of these resources include social media channels. Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media websites all have options for businesses to create their own accounts and share their wares. But that leads to a set …
How Often Should A Business Post on Social Media Read More »
Fraudulent listings, keyword stuffing, link farming, these are all examples of “Black Hat SEO”. Aiming to trick Google and other search engines, black hat SEO is any method used to fraudulently boost a site’s digital presence. Anyone who works in digital marketing knows what this looks like. In fact, even people outside of the online …
Website owners are always looking for new ways to increase conversions. Although SEO strategies including content generation, link building, and metadata writing can greatly impact where and how your website shows up in search, there is always room for new tactics. Live chats, pop-up forms, video content, and infographics are all popular additions to websites. …
Does Your Website Need A Live Chat or A Pop-Up Form Read More »
If there is one thing that 2020 has made apparent is the importance of curating a digital presence. For businesses, having not only a website, but the proper social channels and listings are all vital to updating potential customers with changes to hours, services, and more. Many business owners have recently been launching new businesses …
Why You Should Have Access To Your Website Hosting Read More »
Have you been considering PPC marketing strategies? Many small businesses utilize Google Ads, Facebook Ads, and other PPC methods to get more leads, increase awareness of their brands, and remarket to existing customers. When optimized well, Google Ads has a great return on investment. But many businesses do not know whether or not Google Ads …
Many businesses have been experiencing some downtime lately. Recently we covered a few ways businesses can digitize their services, encourage gift card purchases, and create messaging for their customer base during this time, but another great thing to do during downtime is get organized. As a digital agency, our goal is that our business partners …
During an offseason or outside of peak season, one valuable digital strategy is to focus resources on a website redesign. When redesigning your website you want to consider how your new design will both serve SEO and UI/UX. You may want to consider switching web hosting companies, changing to a better CMS (content management system), …
