COVID-19 has greatly impacted businesses across America. With nonessential businesses closing down to slow the spread of the disease, it can be a confusing time to know the right steps to take. Right now the goal of many businesses is to retain current business and maintain their connection to their audiences. In the past, we …
Throughout the country, residents and citizens are being asked to stay home because of the COVID19 pandemic. This has led to many states adopting policies where all “non-essential” businesses are no longer able to operate in select states. Because of this, it is vital that businesses find quick solutions for interacting and engaging with their …
Digital Business SEO Opportunities During COVID19 Read More »
We are a few weeks into March, and COVID19 has completely changed how millions of businesses do business. With the shut down of restaurants, regulations for gatherings, and even shelter in place protocols in effect, American businesses are seeing a steep decline in sales. During this time, it has left many restaurants, retail locations, and …
How Should You Use Newsletters & Social Media During COVID19 Outbreak Read More »
When it comes to conversion tracking, there are a few staples: contact forms, click to call, click to email. etc. Each of those conversions is vital to tracking the efficacy of how new changes made to your website are improving your business. However, there can be an issue that stems from only using these core …
In a recent article, we covered the core reasons your newsletter strategy might not be working. As mentioned in that article, very often we can put a priority on the wrong pieces of newsletter strategy. Before thinking about design, images, and automatization, you need to consider content. If your content is not engaging or perceived …
Email newsletters have become so ubiquitous that by the time I finish writing, I will probably have received five to ten of them. It seems every company uses them nowadays. In fairness, email newsletters are an effective medium for remarketing. They can help inform your clients and customers about new specials, new changes to your …
Why Your Email Newsletters Aren’t Helping Your Business Read More »
Whether you manage your own digital marketing strategy or you work for an agency, understanding metrics is vital. There is nothing more important in SEO than accurate data. Data should inform all of your SEO strategies when it comes to landing pages, service area pages, and other strategies. Knowing how to use tools like Google …
How Do I Fix Bot Traffic in My Google Analytics Report? Read More »
It seems like every day there is a new search engine trying to compete with Google and Bing. Each of these startup search engines features some unique value proposition. From DuckDuckGo’s private search features to Ecosia and OceanHero’s charity motivations. Recently Verizon Media created its own search engine: OneSearch. OneSearch appears to be a direct …
If you have been working on SEO at any time over the last few years you have probably heard about the benefits of structured data. Schema markups have a variety of different types including FAQ, How-To, Review, and local business. You can even create structured data for calories and nutritional information for your recipe/food blog. …
What Is The Value of Structured Data & Schema Markups Read More »
Social media is vital to a business. Social media allows businesses to develop fan bases of repeat customers, get reviews, share important information, and encourage repeat purchases. Depending on the business, there are a variety of platforms that should be used. Generally, it is recommended that most consumer-based businesses at least have a Facebook account, …
Why Your Instagram Business Profile Isn’t Getting More Traffic in 2020 Read More »
At Boston Web Marketing, we have a saying: “Content Is King“. Producing content consistently for your website goes a long way in extending your digital presence. Content can improve the ranking for key services, increase the geographic area you appear in, and increase overall traffic. But when we talk about consistently adding content, sometimes quantity …
If your website has a contact form and you have done any work on your SEO, you probably get a few robotic emails a month. These emails promise more business by increasing your traffic, providing SEO, buying links, and more. Some emails are even written with mad libs style fill in the blank fields to …
Standard Practices vs Personalized SEO Strategies Read More »
In the past, we wrote an article on the topic of Ecosia. Ecosia paved the way as one of the first nonprofit activism search engines. Using Bing’s algorithm, Ecosia serves ads the same way any other search engine does, however instead of taking in that money as profit, Ecosia uses that money to plant trees. …
If you manage SEO for your own company or work at an agency that provides SEO services to other companies, you know the importance of staying updated on Google’s updates. Well, it appears Google tweaked their algorithm this November, and content writers and SEO professionals are not happy about it. Seemingly overnight, high-performing content dropped …
We have often written on the importance of website speed and its relation to SEO. Google highly values websites that not only provide strong content that matches users’ search terms but also loads quickly to decrease bounce rate. As Google continues to add new features to their products, they have announced a new badge that …
Google Chrome Announces “Slow Page” Warning Concept Read More »
Google My Business continues to grow every quarter. In year over year comparisons, many businesses have seen increases in direct & indirect search results, as well as increases in map views. But not only have impressions increased for Google My Business profiles, but the system itself has also grown in sophistication. There are consistently new …
If you own a small business surrounded by competition, you know the importance of increasing your digital footprint. Whether that means managing multiple social media platforms, running digital ad campaigns, or even building your own rewards app. Small businesses are always looking for unique new ways to bring traffic to their locations. Recently the popular …
Whether you are building your company’s first website or thinking about moving your website, there are many choices you should consider. And although it is common to get wrapped up in the design elements, making decisions about web hosting and what type of content generator you will use are equally important. There are dozens of …
Whether you are a Google Analytics pro or novice, there is one metric that can cause some confusion. Bounce rate can be a challenging metric to understand, and an even more challenging metric to change or improve. Compared to conversions, pages per session, session duration, and new vs returning visitors, the bounce rate can be …
When traffic is increasing on your website, but conversions are not, it may be because you have not optimized your calls to action. Calls to action are important in persuading consumers into converting whether that means making a purchase, signing up for a newsletter, or contact your sales team. With calls to action, it is …
FAQ: What Are The Most Effective Calls to Action Read More »
