Erick Breckenridge

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Google’s Plan To Provide Ranking Boosts Based On Core Web Vitals

This May, Google plans to provide ranking boosts to websites based on performance. This is great news for newer websites or newly designed websites. For years the age of a website and the number of links pointing to a website has been a core factor in how a website ranks. This has given an unfair …

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What DuckDuckGo’s Success Means For SEO

DuckDuckGo recently reported a new milestone: 100 million searches in a single day. The small search engine has continually brought in new users with its promise of data security. In a time when documentaries like The Social Experiment continue to raise awareness of how user data can be collected and tracked, more and more users …

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Should I Use A Pop-Up Form On My Website?

As you browse the internet you are sure to come across a pop-up form or two. And you might have either a favorable or negative opinion towards them. On one hand, when used well, they can effectively inform visitors about important sales or business information. But when used ineffectively, they can be downright annoying and …

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What is EAT Content & Why Does Google Care About It

Working in search engine optimization, you can sometimes forget that Google is a product. As a product, Google’s search engine wants to be valuable. Google’s profit on Google Ads is dependent on millions of users using their search engine daily. For that reason, it is important for Google to rank content that satisfies users. This …

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When To Use Canonical Tags vs 301 & 302 Redirects

When creating and organizing content on your website, you should avoid search engine penalties. A variety of black hat SEO tactics (or tactics that are disapproved by Google) involve thin or duplicate content. For this reason, Google and Bing search for duplicate content on websites. If your website contains content from other sites, or multiple …

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Understanding Pages/Session & Session Duration Metrics

Every business should use tracking software for their website. Good tracking provides seemingly endless value. You can learn more about your audience, track improvements, and take a researched approach to generate website content. Website content is extremely valuable to your SEO. Understanding what content is working and what content isn’t is also highly valuable. This …

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