Erick Breckenridge

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Why Your Instagram Business Profile Isn’t Getting More Traffic in 2020

Social media is vital to a business. Social media allows businesses to develop fan bases of repeat customers, get reviews, share important information, and encourage repeat purchases. Depending on the business, there are a variety of platforms that should be used. Generally, it is recommended that most consumer-based businesses at least have a Facebook account, …

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How To Build The Right Content in 2020 for SEO

At Boston Web Marketing, we have a saying: “Content Is King“. Producing content consistently for your website goes a long way in extending your digital presence. Content can improve the ranking for key services, increase the geographic area you appear in, and increase overall traffic. But when we talk about consistently adding content, sometimes quantity …

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Google update

Google’s November Update: Causing SEO Problems

If you manage SEO for your own company or work at an agency that provides SEO services to other companies, you know the importance of staying updated on Google’s updates. Well, it appears Google tweaked their algorithm this November, and content writers and SEO professionals are not happy about it. Seemingly overnight, high-performing content dropped …

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A snail that symbolizes slow websites

Google Chrome Announces “Slow Page” Warning Concept

We have often written on the importance of website speed and its relation to SEO. Google highly values websites that not only provide strong content that matches users’ search terms but also loads quickly to decrease bounce rate. As Google continues to add new features to their products, they have announced a new badge that …

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Man playing mobile app game

Pokemon Go’s Small Business Marketing Update

If you own a small business surrounded by competition, you know the importance of increasing your digital footprint. Whether that means managing multiple social media platforms, running digital ad campaigns, or even building your own rewards app. Small businesses are always looking for unique new ways to bring traffic to their locations. Recently the popular …

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Managing content on a website

Hugo Vs WordPress: What Is Better For SEO?

Whether you are building your company’s first website or thinking about moving your website, there are many choices you should consider. And although it is common to get wrapped up in the design elements, making decisions about web hosting and what type of content generator you will use are equally important. There are dozens of …

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FAQ: What Are The Most Effective Calls to Action

When traffic is increasing on your website, but conversions are not, it may be because you have not optimized your calls to action. Calls to action are important in persuading consumers into converting whether that means making a purchase, signing up for a newsletter, or contact your sales team. With calls to action, it is …

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Computer displaying the word advertising to demonstrate online PPC methods

Which Is Better For Your Brand: Social Media Ads or Search Engine Ads?

Pay Per Click (PPC) ads come in many varieties and it is a powerful strategy to get new leads, new costumers, and grow your business’ brand recognition. Generally businesses use either social media ads like Facebook and Instagram advertising or search engine ads like Google or Bing ads. And one of the most common questions …

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The Ecosia search engine uses profits from Bing Ads to plant trees

What Do I Need to Know About SEO/SEM/PPC & Ecosia?

You may have recently heard of the relatively new search engine Ecosia. Although Ecosia has been around since 2009. Now a decade into its mission to use a search console for environmental benefits, Ecosia has picked up more steam and often displays ads through the Google Display Network. Whether you manage your own company’s online …

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