Whether you are new to PPC marketing or a veteran, there is always value in learning new tricks. Custom Intent campaigns allow advertisers to get more out of Google’s Display Network. Introduced at the tail-end of 2017, there are plenty of things to learn about custom intent audiences and campaigns. How To Create A Custom …
A Guide To Custom Intent Campaigns in Google Ads Read More »
If you have had a website for a while (or longer than three years) you may have noticed an issue with any embedded maps on your website. Maps are greyed out with the text “for development purposes only” on top of them. If you use WordPress, this can vary depending on what plugin you used …
FAQ: How To Fix Your Website’s “For Development Only” Google Map Read More »
Back in September of 2018 Google Ads made a change to how keyword match triggered queries with the same meaning. Queries with the same meaning could trigger your Google Ads for exact match keywords. With the new update that Google just announced, same meaning queries will also impact broad and phrase match keywords. Google has …
Updates To Google Ad’s Keyword Match & What You Should Be Doing About It Read More »
Video content is becoming more important for small businesses. With Google’s video search feature, having great video content can be a good way to get your business to show up in more places. However, video content can be a much larger investment than blogging and standard social media. Not only that but succeeding on YouTube …
Google takes a lot into account when ranking a website. One of the most important tools in SEO is content creation. That is why almost any website whether it is for an electrician or a retail brand has a blog. A website with only 10 pages can grow to 100 pages after 2 years of …
Every year it becomes even more important to have a mobile-friendly responsive website. Companies that do not have mobile-friendly websites lose out on business, due to the rising amount of mobile sessions, traffic, and conversions seen across almost every industry. If your website loads slowly, does not have a responsive theme and generally isn’t easy …
3 Strategies That Make Your WordPress Website Mobile Friendly Read More »
Schema markups are very valuable tools for SEO. These lines of code allow search engines to better understand a website’s offerings and can increase web traffic and conversions. They are also great in short-term marketing strategy for event marketing. Recently Google has stated that they prefer the JSON-LD format for schema markups. What Are Schema …
How To Make JSON-LD Schema Markups for Rich Snippets Read More »
In a new update, Google has added a discount feature to Google My Business listings. Google is also in the process of adding a “local favorites” feature that will highlight the top five percent of listings in any given category in any given location. In the past the majority of GMB listing management was in …
What New Google My Business Updates Mean For SEO Read More »
SEO is competitive in nature. And like any competition, knowing your enemy has many advantages. If you are struggling to rank for keywords or phrases that you value, or you are struggling to find the right keywords that translate into meaningful conversions, look at your competition. Who is Your SEO Competition? First, we need to …
How To Use Competitor’s SEO To Develop a Content Strategy Read More »
More and more companies are adding SEO to their marketing mix. As the world becomes digital and more and more millennials find companies through search engines, the need to manage your online presence has increased. This has, in turn, made the online market more competitive, and even more expensive. However, some small companies do not …
It’s the twenty-first century. With smartphones, we can lock our doors while on vacation, video chat across the world, and get our favorite restaurant’s delivered straight to our doorstep. Recently, Google has added a new innovation that has a large impact on restaurants and the food industry. Google has added an “Order Online” button that …
What Does Google’s Order Online Option Mean for Restaurant SEO Read More »
An old saying goes, “you don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you”. And honestly, that is very true in SEO. Everything about SEO is competition based. For many businesses, there might be some obvious competitors in the market. But with Search Engines, you don’t just need to beat the local …
How To Use Competitor Keyword Research To Beat Your Competition Read More »
In SEO, content is king. By and large, what makes the greatest impact on your ranking for key search terms is your content strategy. Take a look at any major brand and you will see that they are generating dozens of new pages every single day. But not every company can post 10 blogs a …
How Do I Optimize My Content Strategy & Improve Existing Content? Read More »
Call to actions are an important part of website & ad design. Whether they are links to your contact page, or sticky footers on your the mobile version of your website, having engaging and well crafted CTA strategy is key to getting conversions. So instead of writing “Click Here,” “Read More,” or another overused option, …
When most people think about SEO they think about working for businesses, corporations, and services. Working with permanent businesses is pretty straightforward compared to optimizing for a temporary event. When working with a business, consistently creating good content, managing metadata, and working on links will improve ranking over time. In most cases, SEO strategy is …
If you use Google Analytics you may be happy to see a bump up in “pages visited” and “average time spent”. However, users spending a lot of time on your website does not necessarily mean more conversions. Link organization has a high effect on how users navigate through your website and the conversion rate. Revising …
