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Erick Breckenridge

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FAQ: How To Fix Your Website’s “For Development Only” Google Map

If you have had a website for a while (or longer than three years) you may have noticed an issue with any embedded maps on your website. Maps are greyed out with the text “for development purposes only” on top of them. If you use WordPress, this can vary depending on what plugin you used …

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Google Ad's New update affects broad and phrase match keywords

Updates To Google Ad’s Keyword Match & What You Should Be Doing About It

Back in September of 2018 Google Ads made a change to how keyword match triggered queries with the same meaning. Queries with the same meaning could trigger your Google Ads for exact match keywords. With the new update that Google just announced, same meaning queries will also impact broad and phrase match keywords. Google has …

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3 Strategies That Make Your WordPress Website Mobile Friendly

Every year it becomes even more important to have a mobile-friendly responsive website. Companies that do not have mobile-friendly websites lose out on business, due to the rising amount of mobile sessions, traffic, and conversions seen across almost every industry. If your website loads slowly, does not have a responsive theme and generally isn’t easy …

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An image of HTML code that could be used to make a schema markup

How To Make JSON-LD Schema Markups for Rich Snippets

Schema markups are very valuable tools for SEO. These lines of code allow search engines to better understand a website’s offerings and can increase web traffic and conversions. They are also great in short-term marketing strategy for event marketing. Recently Google has stated that they prefer the JSON-LD format for schema markups. What Are Schema …

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Learn how SEO competitive analysis benefits companies' SEO strategy

How To Use Competitor’s SEO To Develop a Content Strategy

SEO is competitive in nature. And like any competition, knowing your enemy has many advantages. If you are struggling to rank for keywords or phrases that you value, or you are struggling to find the right keywords that translate into meaningful conversions, look at your competition. Who is Your SEO Competition? First, we need to …

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What Does Google’s Order Online Option Mean for Restaurant SEO

It’s the twenty-first century. With smartphones, we can lock our doors while on vacation, video chat across the world, and get our favorite restaurant’s delivered straight to our doorstep. Recently, Google has added a new innovation that has a large impact on restaurants and the food industry. Google has added an “Order Online” button that …

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Competitive Keyword research symbolically displayed by a businessman using binoculars to watch competition

How To Use Competitor Keyword Research To Beat Your Competition

An old saying goes, “you don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you”. And honestly, that is very true in SEO. Everything about SEO is competition based. For many businesses, there might be some obvious competitors in the market. But with Search Engines, you don’t just need to beat the local …

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How Do I Optimize My Content Strategy & Improve Existing Content?

In SEO, content is king. By and large, what makes the greatest impact on your ranking for key search terms is your content strategy. Take a look at any major brand and you will see that they are generating dozens of new pages every single day. But not every company can post 10 blogs a …

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How Do You Get Your Event To Rank on Google?

When most people think about SEO they think about working for businesses, corporations, and services. Working with permanent businesses is pretty straightforward compared to optimizing for a temporary event. When working with a business, consistently creating good content, managing metadata, and working on links will improve ranking over time. In most cases, SEO strategy is …

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