Perfecting your website is a never-ending process that takes substantial work and knowledge. You may think that having a beautiful website that is mobile-friendly and features rich blogs and keywords is the trick to SEO success. But, in reality, this is just skimming the surface! Thoughtful images complimenting your website’s content are important to your …
Google Search Console is a free tool by Google that is highly useful in the daily operations of an SEO specialist. Whether you are brand new to SEO or a seasoned veteran in the field, Google Search Console provides invaluable website health and performance measurements that can help dictate SEO strategies moving forward. So, what …
When business owners think of SEO strategies, a common misconception is that SEO and digital marketing are reserved for e-commerce stores and businesses offering a specific service. The truth is, EVERY business can reap the benefits of a well-planned and executed SEO strategy. One type of business, however, that can especially take advantage of SEO …
Google and other search engines function similarly to a phonebook or directory. Rather than phone numbers or addresses, however, Google uses its index of existing URLs on the internet to connect you to the content most related to your search query. In nanoseconds, Google can comb through its index to connect you to valuable information, …
The primary focus of digital marketing is to increase your business’ visibility and, in turn, your leads and conversions. There are many different ways to attack a digital marketing strategy, but one highly lucrative and fast-acting option is running Google Ad campaigns. As we know, Google is the world’s largest search engine by a spectacular …
As SEO and digital marketing continue to evolve and practices change, social media has proven its longevity. Social media’s popularity, ease of access, and cost-effective nature make it much more valuable than just a place to show off your most recent vacation pictures! However, one question that businesses commonly ask is, “What industries should use …
What Businesses Can Benefit From Social Media Marketing? Read More »
Whether you are new to the world of SEO and Google Search Console or a seasoned vet looking to maximize your SEO success, Google Search Console is a lucrative tool that can help streamline your SEO efforts. Google Search Console’s primary function is to check for website health and performance, but this is just skimming …
Ways to Leverage Google Search Console for an SEO Strategy Read More »
A technical audit is perhaps the most effective way to ensure your website functions to its maximum potential for both user experience and SEO. There are dozens of different site features and quirks to focus on when performing an audit based on your website’s size, audience, and overall goals. But what exactly should be included …
Popups on a website tend to carry a negative connotation as a disruption that leads to increased bounce rates, but the truth is when they are used effectively, they can provide a huge boost in leads and conversions on your website while even improving user experience. Below we will break down some of the most …
On paper, search engine optimization is a simple concept. Make frequent updates to your website that include well-planned, dynamic, and original content, and you should see your website climb Google’s ranks, right? Realistically, much more work goes into SEO than just this. The purpose of this blog is to break down three basic yet wildly …
If you’ve used the internet, there is nearly a 100% chance that at some point you have seen a “cookies” popup asking you to select yes or no to approve a website’s cookie policy. And, chances are, you clicked “yes” without thinking twice or reading the privacy or cookies policy of the website. But what …
Since its inception, Google has put a strong emphasis on user security, and high-quality, accurate content. This is highlighted through their ever-evolving algorithm that holds websites and content creators accountable and honest, ensuring that original and useful content is ranked highly in Google, while copied, low-quality, or otherwise malicious content is not. Black hat SEO …
As we all know, the world of SEO is evolving at a rapid rate. Whether it is changing Google algorithms, new best practices, and more, there are always new discoveries to be made and tools to utilize to make sure your website is maximizing its SEO. With all these changes, however, one SEO practice that …
With the ever-changing nuances of SEO, there are frequent practices that become outdated or less useful. One SEO practice, however, that has stood the test of time is generating blog content to publish on your website. Generating original and authoritative blog content is one of the most simple yet beneficial ways to help boost your …
No matter the size of your business or the industry you are involved in a functional and well-maintained website is paramount to your success! One common question that is associated with this, however, is “When is it time to build a new website?” At Boston Web Marketing, our team of veteran web designers looks at …
If you are a business owner, you are likely well aware of the hard work and patience it takes to get your business off the ground. The same can be said for your business’ website! Just having a website is not enough to succeed in the digital world and get yourself ranking highly on Google. …
In today’s digital age, video content has become an increasingly popular and effective way to reach and engage with audiences. Not only do videos provide a more dynamic and interactive experience for viewers, but they can also significantly improve your search engine optimization (SEO) strategy. Increased Session Time One of the main ways that videos …
Almost all businesses at this point in time rely on SEO to maximize their digital marketing efforts and, in turn, generate new leads. There are many different tips and techniques that can work towards better SEO, but this blog’s focus will be on just one portion of this- metadata. Below I will discuss the importance …
As SEO itself continues to prove its value for a business’s success, more and more SEO agencies that vie for your business are popping up across the United States. Deciding that SEO is right for your business is practically a no-brainer, but how exactly should you determine what SEO agency is the right one to …
Sitemaps have been a crucial part of web development since their inception, yet many rookie SEO professionals may not fully understand their value. So what exactly is a sitemap, and why are they so important? A sitemap lists the most valuable pages on a website, in turn ensuring that search engines can index and follow …
