Daniel Campatelli

white hat black hat SEO

The Difference Between White & Black Hat SEO

To anyone who has experience in the marketing field, white hat and black hat SEO may seem somewhat irrelevant as these tactics have been ingrained through experience, however, for any newcomers in the SEO world, it is important to know what white hat and black hat SEO are! While they both tactics provide organic growth, …

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website design

3 Signs That It’s Time For A Website Redesign

In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your …

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analytics

What Are Important Metrics In Google Analytics?

Google Analytics provides marketers with a plethora of data sets and tools that provide valuable insight on website performance; and when interpreted correctly, can provide business owners with real-time data on their website. Some datasets may be easier to understand but it can be tricky to comprehend this information and use it to take action …

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GMB Posts

The Benefits of Utilizing GMB Posts

Google My Business plays a major role in a business’s ranking factor for local and regional search results, and GMB Posts can help play an even bigger role! A Google My Business profile will help increase businesses’ digital presence and increase exposure regarding clients looking for their products or services. While many business owners have …

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live chat tech support

The Benefits of Adding a Live Chat Feature on Your Website

We are living in an era where digital communication and transactions have become commonplace, and as society continues to shift, people have grown more inclined to text over calling. While calling a store is fairly straightforward, there are now a variety of ways a customer can contact a business owner, so it is important to …

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small business SEO tactics

What Are Important SEO Tactics For Small Business?

If you are a new business owner, or simply looking to improve your online presence, it is always an important question to ask yourself “where do I start”, as well as “what will benefit my business most”? Depending on your skillset and circumstance there are a variety of ways to boost your SEO through organic …

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Content Management Systems

The Importance Of Content Management Systems

A Content Management System is software that helps to simplify and store the majority of your website’s content in one digital space. It helps to enable users of any skill level with easy access when it comes to editing content and page layouts. This also allows multiple users to log into one single platform and …

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SEO & Reputation Management

Reputation Management & SEO

SEO and reputation management go hand in hand.  You can’t effectively manage your online reputation without knowing how SEO works.  With proper reputation management, your business can excel, both online and offline.  If you’re familiar with SEO, you’ll be better at managing your reputation, however, if you are new to the digital frontier read on for some …

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FAQ

Should I Add An FAQ To My Website?

What is an FAQ? Excellent question! A Frequently Asked Question page functions as a resource or tool to provide potential clients with upfront information on your business. This can include hours of operation, services provided, and regions where you operate. This can greatly increase the odds that a client calls as all of this information spread …

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landing page optimization

What Are Effective Tactics For Landing Pages In 2020?

Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …

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