When it comes to increasing overall brand awareness, social media could not be a better medium to utilize! Using social media to grow your brand exposure organically is a great way to engage with your community, field questions, and promote your products and services. The question is, what do you do if you want to …
Schema Markup is a type of programming language that is designed to help search engines crawl a website quickly for important & relevant information. This practice is used by a variety of search engines and platforms but the most common are Google, Bing, Edge, Firefox, and Yahoo to provide more relevant and accurate search results …
Email marketing is an integral part of the marketing world and has been for over 41 years. With a generally low cost associated with email marketing, and the potential return of high yields. Simply put, email marketing works. Combined with advancements in technology and the rise of automation in marketing, creating a campaign is an …
Getting your site visitors to convert to local paying customers, takes time, and requires information to be easily accessible – conversions require engagement and personal connection. Converting website visitors to paying customers at your brick and mortar all starts with location. Many individuals will not travel more than 20 minutes when running everyday activities, making …
Optimizing Pages to Boost Local Onsite Conversions Read More »
Perception is everything in today’s world. The way people perceive other people, places, and things is magnified more now than ever due to the way society is run and the same can be said for how people are potentially viewing your website. Websites are put into two categories; secured and not secured. You can tell by looking …
With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location. However, it is important to note that while voice search is growing rapidly, the same features that serve search results are interchangeable between voice …
Optimizing Pages for “Near Me” & Local Search Queries Read More »
If you have recently started a business, or are in the process of doing so, it is important to know the nuances & benefits that come from utilizing Pay Per Click Ads, Search Engine Optimization, regarding how the two come together to provide growth for your business. This blog will cover the basics regarding what …
Getting traffic to your website is essential in terms of growing your business online. However, one important thing to note is that, while this traffic alone is important, it is even more important to ensure that you are directing these visitors to the right place! To complete a valuable goal. This means keeping your users …
It takes time, attention to detail, and skill to build a company website. When all is said and done, you may be wondering how to track the actions users take on your website. How can you find tangible data that shows success/failure and can it be easily understood? Key performance indicators (KPI) are essential when …
A website audit can seem complicated at first glance, with so many elements coming into play it can be difficult to determine the best approach, and where to start. While I cannot tell you how to conduct an audit step by step (as all sites are built with varying goals) what I can assist in, …
Email marketing is a great way to keep in touch with past customers as well as individuals that have expressed interest in your product or service. Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. However, if you’re new to the …
When it comes to optimizing your website and online presence there are various tactics and methods that can be taken when it comes to improving the overall SEO for any business. With reviews on businesses being immediately accessible to the public, customers are more likely than ever to listen to their friends, acquaintances, or judge …
In 2019 over 40% of all digital traffic was driven by bots & crawlers. And before you think that you misread anything, that number is rapidly rising, and even more troubling aspects, the more malicious bots are becoming “smarter”. To get a brief rundown on how Bots & Crawlers operate, and how they can be …
To anyone who has experience in the marketing field, white hat and black hat SEO may seem somewhat irrelevant as these tactics have been ingrained through experience, however, for any newcomers in the SEO world, it is important to know what white hat and black hat SEO are! While they both tactics provide organic growth, …
It is important that the content on your site is not only relevant to the user but that it also provides the user with an organized path that will help them get the information or services that they desire. This can include anything from content on a landing page, blog page, basic web page, or …
E-commerce has become so user friendly and universally accepted across a variety of industries to the point where almost any business that provides a good, can have a functional E-commerce site up and running in less than a day (depending on the size of your product line). If you have ever browsed for a product …
In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your …
Most business owners are going all-in on social media marketing and forgetting about their website. While social media is a great marketing tool for small businesses, blogging shouldn’t be forgotten about. Here are the top reasons why you should add a blog to your website. A Blog Keeps Content Fresh If you are thinking of …
A slow-loading website can make or break an online conversion in today’s heavily reliant digital community. With the advent of the internet, we now live in a society where we expect information and resources to be available at the click of a button, and for many cases that is the truth! Unfortunately, if your website load …
Having a social media presence not only allows you to promote your products or services, but it also provides a space where consumers can communicate and develop relationships with businesses. In this day and age, it is essential for all businesses to maintain some sort of digital presence as it can provide an additional avenue …
