Schema Markup is a powerful tool that can be used to prioritize important information that is embedded within your site that helps search engines provide the most relevant data based on a user’s search. First things first, what is SM & XML? Schema Markup is a programming language designed to help search engines crawl websites …
Social Media can be an incredibly useful tool when it comes to growing your brand and engaging with new customers. Staying active on social media can be a challenge when starting off, but having an active brand can pay off in the long run. With a growing rise in social media, a business can capitalize …
Whether you are a new business owner or trying to expand your current business, knowing where to put your energy can be a great start when it comes to growing your business. We will cover a few marketing tactics that can be used to grow your business or online store; SEO & PPC are two …
When it comes to ensuring an ad is set up for success, it always helps to have a clear & defined plan of the overall message and who the ad is designed for. Whether it is a brand new campaign or a campaign that is already active, these are things that can change over time …
If you are new to the blogging world or have been recently tasked with overhauling a company blog, it is important to first understand the elements of a blog along with the various tactics that can be used to help fortify the content and help drive more traffic to your business or website. While it …
When it comes to providing users with an optimized experience, along with ensuring your website ranks higher on Search Engines determines how fast your site loads on different browsers and devices can make a significant difference when it comes to page ranking & showing up in search results. If your website is an eCommerce business, …
If you are in an industry that relies on building leads or collecting contact information from potential customers via your website, it’s essential to know what the right elements are for a high-performing contact page, in order for it to be effective. Having the right content for your content page can improve your user experience …
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Having something removed can mean a variety of different things to different people. And when it comes to Google, sometimes truly removing what already exists on the internet can be virtually impossible. However, if your business wants to remove information that is appearing on Google that in unhelpful or potentially dangerous for your business, there …
“Bounce rate” is a metric that determines what types of actions a user takes after landing on your website. This information is beneficial as it better helps you understand the traffic flow on your website, and where you might be losing valuable traffic. The bounce rate metric can be found within your organization’s Google Analytics …
Whether you are new to the industry, interested in learning more, or if you are familiar with Search Engine Optimization you’ll quickly learn that well-optimized content can help to increase organic page ranks quicker than a page that lacks the key optimization factors. With that said, what steps can someone take to make sure your …
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If you know a thing or two about SEO or web design, then you know they are incredibly important aspects of your website. These two elements need to work in conjunction instead of against each other to be successful. A proper website design will give any website a head start when it comes to ranking …
Search Engine Optimization (SEO) is an overarching aspect of organic growth that involves a variety of different elements. While it may seem like there are a lot of moving parts, these elements come together to help increase the overall reach of your business on an organic level. In this blog, we will review a few …
There are a variety of methods to take when it comes to expanding your websites organic reach, and while it may take time for organic growth to get momentum, this blog will cover one optimization that can expedite the process, Schema! Schema markup is a set of code that contains important information about your website …
While it may seem like a minor detail when tasked with rebuilding or revamping a website for organic growth, meta tags play an incredible role in informing a prospective user without having to visit your site. This is beneficial as it can provide quick highlights of your page for users across all platforms. This information …
When it comes to increasing overall brand awareness, social media could not be a better medium to utilize! Using social media to grow your brand exposure organically is a great way to engage with your community, field questions, and promote your products and services. The question is, what do you do if you want to …
Schema Markup is a type of programming language that is designed to help search engines crawl a website quickly for important & relevant information. This practice is used by a variety of search engines and platforms but the most common are Google, Bing, Edge, Firefox, and Yahoo to provide more relevant and accurate search results …
Email marketing is an integral part of the marketing world and has been for over 41 years. With a generally low cost associated with email marketing, and the potential return of high yields. Simply put, email marketing works. Combined with advancements in technology and the rise of automation in marketing, creating a campaign is an …
Getting your site visitors to convert to local paying customers, takes time, and requires information to be easily accessible – conversions require engagement and personal connection. Converting website visitors to paying customers at your brick and mortar all starts with location. Many individuals will not travel more than 20 minutes when running everyday activities, making …
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Perception is everything in today’s world. The way people perceive other people, places, and things is magnified more now than ever due to the way society is run and the same can be said for how people are potentially viewing your website. Websites are put into two categories; secured and not secured. You can tell by looking …
With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location. However, it is important to note that while voice search is growing rapidly, the same features that serve search results are interchangeable between voice …
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