If you know a thing or two about SEO or web design, then you know they are incredibly important aspects of your website. These two elements need to work in conjunction instead of against each other to be successful. A proper website design will give any website a head start when it comes to ranking …
Search Engine Optimization (SEO) is an overarching aspect of organic growth that involves a variety of different elements. While it may seem like there are a lot of moving parts, these elements come together to help increase the overall reach of your business on an organic level. In this blog, we will review a few …
There are a variety of methods to take when it comes to expanding your websites organic reach, and while it may take time for organic growth to get momentum, this blog will cover one optimization that can expedite the process, Schema! Schema markup is a set of code that contains important information about your website …
While it may seem like a minor detail when tasked with rebuilding or revamping a website for organic growth, meta tags play an incredible role in informing a prospective user without having to visit your site. This is beneficial as it can provide quick highlights of your page for users across all platforms. This information …
When it comes to increasing overall brand awareness, social media could not be a better medium to utilize! Using social media to grow your brand exposure organically is a great way to engage with your community, field questions, and promote your products and services. The question is, what do you do if you want to …
Schema Markup is a type of programming language that is designed to help search engines crawl a website quickly for important & relevant information. This practice is used by a variety of search engines and platforms but the most common are Google, Bing, Edge, Firefox, and Yahoo to provide more relevant and accurate search results …
Email marketing is an integral part of the marketing world and has been for over 41 years. With a generally low cost associated with email marketing, and the potential return of high yields. Simply put, email marketing works. Combined with advancements in technology and the rise of automation in marketing, creating a campaign is an …
Getting your site visitors to convert to local paying customers, takes time, and requires information to be easily accessible – conversions require engagement and personal connection. Converting website visitors to paying customers at your brick and mortar all starts with location. Many individuals will not travel more than 20 minutes when running everyday activities, making …
Optimizing Pages to Boost Local Onsite Conversions Read More »
Perception is everything in today’s world. The way people perceive other people, places, and things is magnified more now than ever due to the way society is run and the same can be said for how people are potentially viewing your website. Websites are put into two categories; secured and not secured. You can tell by looking …
With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location. However, it is important to note that while voice search is growing rapidly, the same features that serve search results are interchangeable between voice …
Optimizing Pages for “Near Me” & Local Search Queries Read More »
If you have recently started a business, or are in the process of doing so, it is important to know the nuances & benefits that come from utilizing Pay Per Click Ads, Search Engine Optimization, regarding how the two come together to provide growth for your business. This blog will cover the basics regarding what …
Getting traffic to your website is essential in terms of growing your business online. However, one important thing to note is that, while this traffic alone is important, it is even more important to ensure that you are directing these visitors to the right place! To complete a valuable goal. This means keeping your users …
It takes time, attention to detail, and skill to build a company website. When all is said and done, you may be wondering how to track the actions users take on your website. How can you find tangible data that shows success/failure and can it be easily understood? Key performance indicators (KPI) are essential when …
A website audit can seem complicated at first glance, with so many elements coming into play it can be difficult to determine the best approach, and where to start. While I cannot tell you how to conduct an audit step by step (as all sites are built with varying goals) what I can assist in, …
Email marketing is a great way to keep in touch with past customers as well as individuals that have expressed interest in your product or service. Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. However, if you’re new to the …
When it comes to optimizing your website and online presence there are various tactics and methods that can be taken when it comes to improving the overall SEO for any business. With reviews on businesses being immediately accessible to the public, customers are more likely than ever to listen to their friends, acquaintances, or judge …
In 2019 over 40% of all digital traffic was driven by bots & crawlers. And before you think that you misread anything, that number is rapidly rising, and even more troubling aspects, the more malicious bots are becoming “smarter”. To get a brief rundown on how Bots & Crawlers operate, and how they can be …
To anyone who has experience in the marketing field, white hat and black hat SEO may seem somewhat irrelevant as these tactics have been ingrained through experience, however, for any newcomers in the SEO world, it is important to know what white hat and black hat SEO are! While they both tactics provide organic growth, …
It is important that the content on your site is not only relevant to the user but that it also provides the user with an organized path that will help them get the information or services that they desire. This can include anything from content on a landing page, blog page, basic web page, or …
E-commerce has become so user friendly and universally accepted across a variety of industries to the point where almost any business that provides a good, can have a functional E-commerce site up and running in less than a day (depending on the size of your product line). If you have ever browsed for a product …
