Daniel Campatelli

landing page optimization

What Are Effective Tactics For Landing Pages In 2020?

Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …

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Reputation Management & SEO

Using Reputation Management To Help Bolster Your SEO

The art of getting your website to rank on the first page of Google and other similar search engines is by no means an easy task. This is mainly due to the fact that there are a variety of ranking factors that Google takes into consideration when determining whether or not your website is worthy to be …

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Email Marketing is Important!

What Can Email Marketing Do For My Business?

What can email marketing do for my business? Short answer: A LOT! This is a common question that friends, families, clients normally ask when it comes to a new marketing approach or tactic that they are 1) not familiar with & 2) not sure they are willing to take a chance on something “new”. The …

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optimize mobile website speeds

What Is The Best Way To Optimize My Website For Mobile?

Mobile optimization & website speeds are the talks of the marketing town,  and while 2019 may be coming to a close, over 51% of website traffic can effectively be contributed to mobile web traffic. This trend is slated to rise rapidly over the years as more and more consumers utilize their tablets, and cellular devices …

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Small Business Optimization

Optimizing Content For Small Business

Small Business Content Optimization There are over 28 Million Small businesses in the United States. If you own a small business that is seeing exponential growth, it is important to keep that momentum going by actively engaging with your audience as well as continually posting and creating new content on your site. If you are …

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Social Media

Using Social Media Scheduling Tools To Boost Your Business

Social media is rapidly becoming one of the most important customer retention & interaction tools that a business’ has at its disposal. This is important to note because as social media rises in popularity, so will social media scheduling services to make the job easier. Publicizing your services and communicating with clients about their needs …

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SEO & SEM

What is The Difference Between SEO & SEM?

Search Engine Optimization (SEO) & Search Engine Management (SEM) are two marketing terms that are frequently misunderstood and rightfully so, as each is used interchangeably and in reality differs slightly. In a simple sense, SEM is a broad term and SEO resides within that sphere of organic & paid growth. While SEO revolves solely around …

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quick content tips

5 Quick Tips for Creating Branded Content

In order to have an effective organic web presence, it is imperative to be continually creating new content for your website.  Whether you are a small retailer, or a large corporation if you want to keep ranking high in SERPs, it is relevant and up-to-date content that attracts a reader.  With changes to Google Algorithms, …

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Essential Wordpress Plugins

5 Essential Plugins To Use With WordPress

When it comes to essential plugins for WordPress it can be a difficult process to determine which plugin will serve your needs best as there are thousands upon thousands of options to choose from. By now, every web developer, blogger, and SEO expert should be at least somewhat familiar with the helpful tools that WordPress …

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PPC & SEO BWM

What Is The Difference Between SEO & PPC?

In this wide world of digital marketing, it can difficult to differentiate between Search Engine Optimization & Pay Per Click(SEO & PPC), as well as the variety of services that marketing professionals provide. From monthly newsletters & blogs to social posts and boosting content to increase your reach, to setting up paid ads, managing reviews, …

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