To anyone who has experience in the marketing field, white hat and black hat SEO may seem somewhat irrelevant as these tactics have been ingrained through experience, however, for any newcomers in the SEO world, it is important to know what white hat and black hat SEO are! While they both tactics provide organic growth, …
It is important that the content on your site is not only relevant to the user but that it also provides the user with an organized path that will help them get the information or services that they desire. This can include anything from content on a landing page, blog page, basic web page, or …
E-commerce has become so user friendly and universally accepted across a variety of industries to the point where almost any business that provides a good, can have a functional E-commerce site up and running in less than a day (depending on the size of your product line). If you have ever browsed for a product …
In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your …
Most business owners are going all-in on social media marketing and forgetting about their website. While social media is a great marketing tool for small businesses, blogging shouldn’t be forgotten about. Here are the top reasons why you should add a blog to your website. A Blog Keeps Content Fresh If you are thinking of …
A slow-loading website can make or break an online conversion in today’s heavily reliant digital community. With the advent of the internet, we now live in a society where we expect information and resources to be available at the click of a button, and for many cases that is the truth! Unfortunately, if your website load …
Having a social media presence not only allows you to promote your products or services, but it also provides a space where consumers can communicate and develop relationships with businesses. In this day and age, it is essential for all businesses to maintain some sort of digital presence as it can provide an additional avenue …
Google Analytics provides marketers with a plethora of data sets and tools that provide valuable insight on website performance; and when interpreted correctly, can provide business owners with real-time data on their website. Some datasets may be easier to understand but it can be tricky to comprehend this information and use it to take action …
Google My Business plays a major role in a business’s ranking factor for local and regional search results, and GMB Posts can help play an even bigger role! A Google My Business profile will help increase businesses’ digital presence and increase exposure regarding clients looking for their products or services. While many business owners have …
We are living in an era where digital communication and transactions have become commonplace, and as society continues to shift, people have grown more inclined to text over calling. While calling a store is fairly straightforward, there are now a variety of ways a customer can contact a business owner, so it is important to …
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The need for content writers has skyrocketed over the years as businesses begin to realize the importance of SEO and organic website growth. If you are new to the content writing game or are looking to improve your page layout skills, then you came to the right place! Website Page Layout & Structure This blog …
If you are a new business owner, or simply looking to improve your online presence, it is always an important question to ask yourself “where do I start”, as well as “what will benefit my business most”? Depending on your skillset and circumstance there are a variety of ways to boost your SEO through organic …
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A Content Management System is software that helps to simplify and store the majority of your website’s content in one digital space. It helps to enable users of any skill level with easy access when it comes to editing content and page layouts. This also allows multiple users to log into one single platform and …
SEO and reputation management go hand in hand. You can’t effectively manage your online reputation without knowing how SEO works. With proper reputation management, your business can excel, both online and offline. If you’re familiar with SEO, you’ll be better at managing your reputation, however, if you are new to the digital frontier read on for some …
When it comes to social media, there is a plethora of generated content on “expert tips for social media” & “foolproof ways to boost your social media presence” which normally leads to a variety of conflicting theories in regards to what is an effective approach to growing your social media and ultimately what will be …
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What is an FAQ? Excellent question! A Frequently Asked Question page functions as a resource or tool to provide potential clients with upfront information on your business. This can include hours of operation, services provided, and regions where you operate. This can greatly increase the odds that a client calls as all of this information spread …
If there is one certainty when it comes to Search Engine Optimization & organic growth, what worked last year may not necessarily benefit you today! This can be difficult as a business owner to determine that next best step forward, and how to execute the content revitalization that you are about to embark on. The …
Are you a novice blogger or simply new to the SEO game? Interested in finding some quick and easy tips that will get you the clicks you desire? While there are a variety of approaches when it comes to blogs, it is important to stress that depending on the topic you may take a few …
Overview Of Schema Markup Schema Markup is a string of structured data in the form of code, which works in partnership with content & information that is actively displayed on your website. This piece of code is normally placed on the back end of a specific page within your website. Schema Markup ultimately serves two …
Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …
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