When it comes to making sure your business’s online presence is fully optimized for search engines, there are a wide variety of different factors to consider. However, did you know the structure of your website itself can have an effect on where your site appears in search results? Here are 5 ways your website may …
A blog is a great way to bring traffic to your site, inform readers about your industry, and optimize your website for search engines. In fact, blogs are one of the most effective ways to increase traffic to your website and get new visitors to learn more about your business. If you’re looking to increase …
Your business’s ‘about’ or ‘about us’ page is a huge part of how you present your brand to potential customers. In fact, according to recent research, many people enter a new website through the “About” option on your site links or mini-site links. This means visitor’s first impression of your business is often through your …
Google My Business is incredibly important for ranking your website or business on Google. It’s important that your Google My Business profile is as optimized as possible, and is being updated with reviews and posts regularly. A well-optimized Google My Business is key to seeing your business rank higher on Google. The three biggest factors …
What to Consider When Choosing Categories in Google My Business Read More »
Internal links are a great way to optimize your content for search engines and keep people browsing your site. However, not all internal links are created equal. There are a few things to keep in mind when adding internal links to your content to ensure they are useful to both your site and your website …
Content is arguably the most important aspect of SEO on your website, and it is often responsible for a good amount of organic traffic to your site. However, even great pieces of content occasionally don’t perform the way we’d like them to. Sometimes, content that used to bring in a lot of traffic starts to …
Online reviews on websites such as Google and Yelp are incredibly important, and not just for your business’s reputation. Positive, consistent reviews show search engines that your business is reputable, and helps it appear higher in search results and drive more traffic to your website. However, even if you provide exceptional service, it can be tricky to …
Google Maps can be a great resource for getting your business found online, especially if you are targeting a local audience. When users search for a specific business in their area, a local map pack appears on the search results page. It displays a small map of the area at the top of the page …
The FAQ page is an extremely useful tool to teach visitors about your business, answering the most common questions, and streamlining the process of answering questions for both you and your website users. This page is not only for answering common questions, but it can also be optimized for search engines to help direct your …
