Brittany Biavati

social media posts for different platforms cross-posting for business digital marketing strategy with professional advise and help from boston web marketing

Should You Cross-Post the Same Content on Different Social Media Platforms?

As a business owner, posting on social media is key to reaching your audience and promoting your products or services. Creating a strong presence on multiple social media platforms can help increase your brand’s visibility and drive more traffic to your website. Some platforms may be more relevant for your business, depending on your industry. […]

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hipaa compliant secure contact form for medical websites to protect sensitive patient information from unsafe hackers or data scanning software

How to Add a HIPAA-Compliant Contact Form to Your Medical Practice Website

HIPAA, the Health Insurance Portability and Accountability Act, is a set of laws and regulations that help protect the privacy and security of patients’ personal information. As a medical practice, it is essential to follow HIPAA guidelines when collecting and storing patient information through online forms. Whether you are gathering new patient medical history or

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spending budget on facebook ads for business using promotional images copy and calls to action to increase the amount of traffic leads conversions and calls generated for a business

How Much to Spend On Facebook Ads to Increase Business Leads

Facebook Ads are an effective way for businesses to reach a larger audience, increase the number of leads, and grow the overall success of their digital marketing strategy. Social media has quickly become one of the most popular ways for consumers to find the right services and products they are looking for. Similar to PPC

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client partner sponsor creating a logo to add to website for promotion and to create backlinks between partnerships

Can I Add Client, Sponsor, & Partnership Logos to My Website?

Adding the logos of your clients, sponsors, and partners can increase the number of backlinks to your website, improve brand credibility and trust, and showcase your relationships with known reputable companies. Creating a page that displays these logos is a great way to let visitors know about your business connections and improve your reputation. However,

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business owner reading the ga4 google analytics report for their website to determine where their users and traffic are mainly being sourced from

What is the Difference Between User & Traffic Acquisition When Reading GA4 Reports?

Google Analytics 4, also known as GA4, is a powerful tool for tracking and analyzing website data. As a business owner, keeping track of your website’s data, such as how much traffic you are receiving and where it is being sourced from, is essential when creating or optimizing your digital marketing strategy. In GA4, two

What is the Difference Between User & Traffic Acquisition When Reading GA4 Reports? Read More »

clock with the best time to post on social media for businesses to reach the widest audience and maximize engagement and conversions

What is the Best Time of Day for Businesses to Post on Social Media?

Social media has become consumers’ go-to for finding products, services, and brands. Whether they are looking for a home contractor, medspa, restaurant, or any other type of business, social media is often the first place they look. Posting your recent projects, new arrivals, and other promotional content can help your business stand out from the

What is the Best Time of Day for Businesses to Post on Social Media? Read More »

designing a website for a small or big business to increase search engine optimization and organic traffic and conversions for a successful digital marketing strategy and creating the right amount of landing pages

How Many Pages Should a Business Have on Their Website for Improved SEO?

As a business owner, investing in a website that is full of optimized content is essential for boosting your ranking among search engines. Blogs, service area pages, and product pages are all important elements of a successful website, but it is also important to optimize the design itself. Having a design that is highly accessible

How Many Pages Should a Business Have on Their Website for Improved SEO? Read More »

updating website content to optimize seo score and increase serp rankings by redirecting old content and outdated pages instead of delete them for reduced indexing and lost website data

What to Do With Outdated Website Content & Why You Shouldn’t Delete It Permanently

Keeping the design and content of your website up to date is essential for sourcing, engaging, and converting potential customers through organic search and social media platforms. For business owners, having an updated website is crucial to staying ahead of the competition and ensuring that your landing pages can be easily found through search engines.

What to Do With Outdated Website Content & Why You Shouldn’t Delete It Permanently Read More »

seo header tags for google and other search engines to weigh content against its SERP ranking algorithm

What Do the Different Numbers Mean for Header Tags?

When ranking the pages of your website on a search results page, search engines use a specific algorithm that takes into account various factors. Header tags are one of these important factors that Google and other top search engines use to determine your place among the results. There are six different header tags that you

What Do the Different Numbers Mean for Header Tags? Read More »

small or large business social media post on different popular platforms going viral popular online with a large audience to increase traffic and conversions through target marking strategies

How Can I Make My Business Go Viral on Social Media?

Have you ever seen a video or a post that has reached millions of people on social media? Coworkers, friends, and family members share it, and suddenly you are seeing that same video or post everywhere. This is the power of going viral on social media. As a business owner, going viral can be a

How Can I Make My Business Go Viral on Social Media? Read More »

mobile phone on social media posting for valentine's day holiday to increase follower engagement promote business and increase follower count to boost overall online digital marketing presence

Creative Social Media Ideas for Businesses Posting on Valentine’s Day

Best Social Media Ideas to Show Your Followers Some Love this Valentine’s Day Valentine’s Day is a special day to celebrate love, friendship, and those who are important to us. As a business owner, it’s the perfect opportunity to show your followers and clients some love. Using social media, you can easily reach out to

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copyright infringement from using images sounds or words owned by someone with a copyright patent to own it and using it incorrectly on website or social media

How to Avoid Copyright Infringement on Social Media

If you are a wholesaler, distributor, retail store, or even a small business owner, posting pictures, videos, or text of your products and services on social media is a great way to reach thousands of potential customers instantly. However, when using social media as a marketing tool, it’s important to follow all copyright laws and

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person holding mobile phone with social media facebook account suspended banned from use by platform before appealing to restore the profile

What to Do With Facebook Messages About Suspending Account

How to Handle Messages from Facebook Threatening to Suspend or Delete Your Account As a business owner, having a strong social media presence is crucial for promoting your services to a wide and local audience. Facebook, being one of the most popular and widely used social media platforms, plays a large role in reaching potential

What to Do With Facebook Messages About Suspending Account Read More »

gaining new followers on social media for new small and big businesses looking to grow online digital marketing strategy and prescence for growing conversions and success

How to Gain Followers on a New Business Instagram Account

How to Get Followers on New Instagram Accounts for Businesses of All Sizes In recent years, social media has become an essential part of any business’s digital marketing strategy. One of the largest-growing and most popular platforms is Instagram, with over 1 billion active users worldwide. Whether you own a small local business or a

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business workers sitting around conference table on digital mobile and desktop laptop devices using seo digital marketing methods to promote their services and personal brand for networking to network with industries and partners

Personal SEO: How to Use Digital Marketing to Network

How to Use SEO & Digital Marketing to Network Yourself & Your Business In 2023, digital marketing has taken over traditional marketing strategies and become an essential step for businesses to succeed. As social media platforms become increasingly popular for consumers to find and engage with businesses, business owners have turned to SEO practices to

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measuring sessions users and pageviews to track audience behavior and website performance on a business online website to track data growth and improve conversions and traffic over time for seo and digital marketing purposes

Differences Between Sessions, Users, & Pageviews

Differences in Reading Sessions, Users, & Page Views in GA4 & How to Use These Metrics to Develop Digital Marketing Strategy GA4, also known as Google Analytics 4, is a tool used by digital marketers and website owners to measure and analyze website traffic and performance. This data can be used to track your website’s

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social media facebook boosted post for increased promotion and engagement for more traffic and conversions

Facebook Ads vs. Boosted Posts

As one of the largest and most popular social media platforms, Facebook has become an essential marketing tool for businesses across all industries. By utilizing Facebook in your marketing strategy, you can widen your potential audience, receive more traffic to your website, and increase overall conversions. Although each post has the potential to reach your

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online shopping for online store on ecommerce website to increase sales and grow profits for businesses and store owners and dropshippers

How Can I Increase Sales on My Online Store?

In an age of smartphones and social media, having an online store is a great way to increase sales for your business. Whether you are a manufacturer, retailer, drop shipper, or individual online seller, crafting a targeted digital marketing strategy is key to increasing profits. Using a combination of SEO tools, social media posts, targeted

How Can I Increase Sales on My Online Store? Read More »

using social media marketing on platforms using a business account profile to track data and demographics for strategy development and digital marketing for growth

What is a Business Account on Instagram & How Can I Use It for Digital Marketing?

Business Account on Instagram: What Is It & How Can I Use It to Market My Business Online? Social media has become a crucial platform for businesses to reach their target audience and promote their products or services. Among the many social media channels, Instagram has become one of the most popular and influential platforms

What is a Business Account on Instagram & How Can I Use It for Digital Marketing? Read More »

lines of code on the backend of a website for attaching a global site tag to track website data, growth, traffic, conversions, and more

How to Attach a Global Site Tag to Your Business’s Website to Track Conversions, Traffic, & More

SEO Performance Tracking: How to Attach a Global Site Tag & Use It to Measure Your Website’s Data If you are not familiar with the world of SEO, also known as search engine optimization, then you may not know what a global site tag is and how it can help your business track its online

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