Ranking strong for common, general keywords is difficult, especially if your business is newer or on the small side. Using long-tail keywords is a great way to go if you want to build your traffic and conversions fast (and with less effort). While picking the right long-tail keywords isn’t always easy, it doesn’t have to …
COVID-19 has altered life as we know it, and it’s unlikely to stop doing so anytime soon. E-commerce shopping is an excellent example of how things have shifted and in many ways. The rate of transformation in e-commerce since the COVID-19 outbreak has been relentless. Supply chains are under stress for many brands that are …
Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some …
Creating Social Media Content That Builds Your Brand Read More »
One of your goals may be to dominate the local search results of your industry if you are a local business owner. Nowadays, that might be even more important. How do you write content that will show up in the local search results? What aspects should you focus on? Local SEO is for local businesses …
What Are Ways to Help Your Local SEO Content Strategy? Read More »
Keyword research is a significant SEO practice that allows us to find the best set of keywords that will allow our websites to grow their organic search traffic. Along with the assistance of the brand, keywords are also the basis for how content will be formulated, along with how link building and social media campaigns …
Keyword cannibalization is when you have different blogs or articles on your site that can rank for the same search query in Google. This is either because the topic they cover is too similar or because you optimized them for the exact keyphrase. If you optimize posts or articles for related search queries, they’re eating …
In today’s modern world of digital marketing, many people dismiss implementing the traditional marketing aspects that have gotten most businesses where they are today. Combining both types of marketing can help you come up with new ways to reach your target audience. Traditional marketing is still a valuable asset to any business marketing strategy. The …
What Are Ways to Combine Traditional & Digital Marketing? Read More »
Blogs are great to post on your website and social media accounts to attract potential customers. Coming up with fresh and new blog topics to excite your audience can get difficult when you start to run out of ideas. Every writer will experience “writer’s block” or just a lack of ideas for content, and that’s okay. Luckily, …
What Are Some Ways to Come Up With Blog Topic Ideas? Read More »
When using WordPress, you need to be cautious when it comes to keeping the site safe. WordPress isn’t more or less secure than any other website platform, but the number of plugins, users, and third-party add-ons can lead to more of a chance of hackers making their way in. Be sure you take some simple …
H1 is a specific piece of HTML code that is usually wrapped around the text. It was originally meant to display that text as the largest text on the page. In the initial start of search engine marketing, the two practices of wrap the title of your page in H1 tags or use one — …
Plugins for WordPress are tools that can be added to your WordPress site to improve its overall look, efficiency, and functionality. When building a new site, it’s important to look into what is going to work well for your particular site and your brand’s needs. It’s possible to have more than one installed, and they …
What Are The Best WordPress SEO Plugins for 2020? Read More »
“What do we need to do in order to optimize our site?” This is a question many SEO specialists face but one that doesn’t have a simple answer. If you think about it, has there ever been a site that needs only one thing? SEO is comprised of so many things that when faced with …
This day in age, there are so many options for marketing your business online. A vast majority of potential customers still use Google to find businesses local to them. Around 80% of searches with “local intent” result in a conversion. So, how do you grab the attention of local users? Why is Marketing Important for Google …
Google might improve on information from sources like knowledge bases to them answer search queries. The information may be learned from sources outside of those knowledge bases when Google may analyze and annotate images and consider other data sources. A Google patent that came out recently on this topic defines knowledge bases for us and …
How Google May Annotate Images to Improve Searches Read More »
Snapchat provides an opportunity to reach a vast audience, as it is the most popular social media platform for teens between the ages of 13 and 17. Those ages are hard to reach with traditional marketing efforts. Marketing through Snapchat ad space can work, but that won’t allow your message to spread organically. To use …
How to Use Snapchat Geofilters as a Marketing Strategy Read More »
Facebook is in fact the biggest social network, but it isn’t usually the first place you’d think of to use hashtags. People typically don’t use them there, maybe because they might seem to ruin your reach and engagement. Although, tagged posts perform better than those that aren’t tagged. Using hashtags on Facebook can help promote …
Social media is a very important and necessary part of any given marketing strategy, especially in the year 2020. It’s also a huge part of SEO strategy. Social media has risen into insane popularity, and will continue to do so. Google and other search engines aren’t ignoring social media, so you shouldn’t either! Even recent …
Many people may think the way to get your website the traffic and recognition it deserves is through building as many links as you possibly can. But is that really the way to do it? One of the goals for SEO is to get your website as high up on the search results for a …
When you think of a pop-up, you may picture “You’re the 100th visitor! Click here to claim your prize”. Modern pop-up blockers can protect you from seeing these messages, but the Internet didn’t always block these. Knowing that these fancy, colored messages are scams makes marketers stray away from using pop-ups. But it doesn’t have …
Digital marketers know that SEO is more important now than ever before. You need to take control of your SEO performance from the start and fix any problems in order to stay caught up in the SEO game. Being savvy in the marketing industry means completing more SEO tasks in less time. Load Time Many …
