Twitter has become one of the most popular social media platforms today, as users all over the world have joined the platform. With over 400 million Tweets sent out per day, it is booming with information. Twitter can be a great place to engage your customers and gain new business. Here are some reasons why …
Blogs can take some time to write, but they are definitely worth having on your site. Blogs increase your visibility and credibility to users and Google. Regularly posting new and fresh content can help your SEO and be beneficial to your site’s visitors. Here are some reasons you should consider writing blogs for your website: …
Every business needs social media presence. It helps tell your business’s story and allows followers and friends to get the inside scoop on services and products. For your social media strategy to be efficient, you have to choose the best platforms to reach your desired audience. How can you figure out what social media platforms …
Choosing The Best Social Media Platforms For Your Business Read More »
Have you ever used email marketing for your business? If not, it should be on your list of marketing strategies this year! Along with SEO, email marketing can be very beneficial to your business. With dozens of ways to customize a campaign, email marketing is a great way to captivate an audience and get your …
What Should I Be Including in My Email Campaigns? Read More »
Besides strictly implementing SEO tactics on your website, you should also focus on strengthening your social media strategy to increase your website traffic, as the two go hand-in-hand. In the end, it can help your website rank better eventually, but having a high ranking on the SERPs isn’t directly correlated with having great social media. …
An XML sitemap is essentially a road map of your website. It shows all the pages on your website and helps users and bots find them easily. Sitemaps are beneficial to SEO and help Google find pages of your site quickly and easily. Google should be crawling every page that you have on your site. …
Are you thinking about a website redesign? For some websites, there are some clear signs that it’s time to upgrade your site for the sake of SEO and just for looks. Technology evolves in the blink of an eye! If you are wondering if your site needs an upgrade, look for these signs: Your Website …
Do you know what bounce rate is? Bounce rate is single-page sessions divided by the all sessions on your site or the percentage that visitors only viewed one single page. Some people do not know how to reduce their site’s bounce rate. Here are some easy ways to do so: Optimizing Page Load Speeds Many …
Can you believe how quickly this year has gone by? With Thanksgiving only a week away, it’s time to prepare for the holiday season! From changing up your content or adding some new elements to your site, there are plenty of ways to optimize your site to fit this time of the year. Need some …
How to Prepare Your Website For the Holiday Season Read More »
Internal links are links used throughout your website on pages and posts that link to other URLS within your website. Using internal links is beneficial for your SEO, as it helps to improve average session duration and page views per session on your site, decrease the bounce rate, and ultimately help users find more information …
Google Discover is becoming an increasingly popular app, as it gives a more personalized approach to search and finds content that you’re interested in. It is a query-less discovery of content that suggests content for you based on your activity, without using a traditional search bar. It takes into consideration your likes and interests based …
Everything You Need to Know About Google Discover Read More »
YouTube is a great platform to display visual content from and about your business! Anyone from chiropractors to retailers can use YouTube as a way to show their services and products before you even step into their office or store. With an increasing number of content creators nowadays, YouTube is a competitive social media platform …
Some people assume that if you have a long piece of content, it will perform better for your site. That is not always the case! Not all of your content has to be a large number of words to benefit your SEO. Short-form and long-form content work together to create the perfect balance of content …
Many site owners don’t realize that page speed affects your SEO. There are two types of page speed, including how long it takes for a page to load and how long it takes the browser to get the first bit of information. Google claims that it is working on adding a feature that allows users …
Contact forms are an essential part of SEO and having users convert on your site. Sometimes users will look at lengthy contact forms and decide to skip it altogether. You have to make it appealing so that users will want to take the time to fill it out. How can business owners optimize their contact …
You know Facebook as one of the largest social media platforms out there. Facebook ads have a remarkable ability to target the right demographic of users on the site. There are no other ads platforms that allow you to target such specific groups of people. Users are of all ages and genders and can be …
What Are Some Mistakes To Avoid While Using Facebook Ads? Read More »
Some of the pages on your website have a purpose other than ranking in search engines or generating traffic to your website. These pages need to be there, as adhesive for other pages or because you need them to be obtainable on your website. How do you make sure these pages don’t end up on …
How to Correctly Use Noindex Nofollow on Your Site Read More »
If your brand has been writing content for a while, you’ll probably get to a point where some of that content becomes similar. Since many people have thought that more content is better, the potential problem here may not be obvious. If left alone, this could create a situation in which you have various content …
Why Should Content Consolidation Be A Part of My SEO Strategy? Read More »
Semantic search is a data retrieval process utilized by search engines to return the most relevant search results. It concentrates on the meaning behind search queries rather than traditional keyword matching. The terminology comes from a branch of linguistics called semantics, which is involved with the study of meaning. Here are some things to know …
A local Knowledge Panel, which Google refers to as a “Business Profile,” acts as your business’ personal area on the search results page. Unlike brand Knowledge Panels, claiming one is pretty straightforward, but optimizing it to bring in customers, answer questions, and support your business is the real challenging part. What is a local Knowledge …
