An XML sitemap is essentially a road map of your website. It shows all the pages on your website and helps users and bots find them easily. Sitemaps are beneficial to SEO and help Google find pages of your site quickly and easily. Google should be crawling every page that you have on your site. …
Are you thinking about a website redesign? For some websites, there are some clear signs that it’s time to upgrade your site for the sake of SEO and just for looks. Technology evolves in the blink of an eye! If you are wondering if your site needs an upgrade, look for these signs: Your Website …
Do you know what bounce rate is? Bounce rate is single-page sessions divided by the all sessions on your site or the percentage that visitors only viewed one single page. Some people do not know how to reduce their site’s bounce rate. Here are some easy ways to do so: Optimizing Page Load Speeds Many …
Can you believe how quickly this year has gone by? With Thanksgiving only a week away, it’s time to prepare for the holiday season! From changing up your content or adding some new elements to your site, there are plenty of ways to optimize your site to fit this time of the year. Need some …
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Internal links are links used throughout your website on pages and posts that link to other URLS within your website. Using internal links is beneficial for your SEO, as it helps to improve average session duration and page views per session on your site, decrease the bounce rate, and ultimately help users find more information …
Google Discover is becoming an increasingly popular app, as it gives a more personalized approach to search and finds content that you’re interested in. It is a query-less discovery of content that suggests content for you based on your activity, without using a traditional search bar. It takes into consideration your likes and interests based …
Everything You Need to Know About Google Discover Read More »
YouTube is a great platform to display visual content from and about your business! Anyone from chiropractors to retailers can use YouTube as a way to show their services and products before you even step into their office or store. With an increasing number of content creators nowadays, YouTube is a competitive social media platform …
Some people assume that if you have a long piece of content, it will perform better for your site. That is not always the case! Not all of your content has to be a large number of words to benefit your SEO. Short-form and long-form content work together to create the perfect balance of content …
Many site owners don’t realize that page speed affects your SEO. There are two types of page speed, including how long it takes for a page to load and how long it takes the browser to get the first bit of information. Google claims that it is working on adding a feature that allows users …
Contact forms are an essential part of SEO and having users convert on your site. Sometimes users will look at lengthy contact forms and decide to skip it altogether. You have to make it appealing so that users will want to take the time to fill it out. How can business owners optimize their contact …
You know Facebook as one of the largest social media platforms out there. Facebook ads have a remarkable ability to target the right demographic of users on the site. There are no other ads platforms that allow you to target such specific groups of people. Users are of all ages and genders and can be …
What Are Some Mistakes To Avoid While Using Facebook Ads? Read More »
Some of the pages on your website have a purpose other than ranking in search engines or generating traffic to your website. These pages need to be there, as adhesive for other pages or because you need them to be obtainable on your website. How do you make sure these pages don’t end up on …
How to Correctly Use Noindex Nofollow on Your Site Read More »
If your brand has been writing content for a while, you’ll probably get to a point where some of that content becomes similar. Since many people have thought that more content is better, the potential problem here may not be obvious. If left alone, this could create a situation in which you have various content …
Why Should Content Consolidation Be A Part of My SEO Strategy? Read More »
Semantic search is a data retrieval process utilized by search engines to return the most relevant search results. It concentrates on the meaning behind search queries rather than traditional keyword matching. The terminology comes from a branch of linguistics called semantics, which is involved with the study of meaning. Here are some things to know …
A local Knowledge Panel, which Google refers to as a “Business Profile,” acts as your business’ personal area on the search results page. Unlike brand Knowledge Panels, claiming one is pretty straightforward, but optimizing it to bring in customers, answer questions, and support your business is the real challenging part. What is a local Knowledge …
Images make an article come to life, as well as add to the design of your site. But, it can also contribute to your website’s SEO. It’s important to choose the best images possible. Learn how to fully optimize an image for SEO and get some pointers on using images for the best user experience. …
People frequently use awkward language and phrasing when searching for an answer to a question because they want to get Google to understand what they are saying. This phenomenon is known as “keyword-ese”. This writing style has developed because Google had some problems understanding the meaning of conversational or complicated queries. Here are some beneficial …
In September, all websites will be switched over to mobile-first indexing. What do you need to do to prepare? What will happen to your ranking? Here are some facts to know about mobile-first indexing. Mobile-First Indexing Google first announced this back in March of 2018. In March of 2020, they announced that it would be …
Even though they seem simple, landing pages might be a complicated topic for an owner of a site that doesn’t work in SEO or digital marketing in general. What is considered a landing page, and what doesn’t? Is it every page you land on? What about Landing Pages in Google Analytics? Can you optimize them …
Setting up a successful site structure can be a difficult job. Maintaining this site structure when your site keeps growing can be even more difficult. Adding all these new pages on your site can cause you to miss something or make a mistake. Here are some mistakes to avoid: Hiding your cornerstones Your cornerstones are …
