Becca Richardson

Content is king written on sticky note on keyboard

How to Evaluate the SEO Value of a Piece of Content: Part 2

In part 1 of How to Evaluate the SEO Value of a Piece of Content, we discussed some important aspects that need to be included in the content to raise its SEO value. Now, let’s look at the rest of the aspects you need to include in your content to make sure you’re continuing to …

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new content written on sticky note

Cleaning Up Old Content on Your Site, Update or Delete?

Over time, content on your websites become irrelevant or out of date. The question is, do you update the content or delete it? Here are a few insights on whether you should update the already existing content or just delete it altogether. Update old content that is still valid There are some blogs and pieces …

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How Does Google My Business Help SEO?

Google My Business is a profile on Google used by businesses that allow them to control how their business information appears in Google search and on Google Maps. On your Google My Business profile, you can display everything about your business that you want Google to know. You can add photos, create posts, advertise products, …

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How Can Email Marketing Help Your SEO Efforts?

Emails themselves do not help your website rank higher on search engines, but the information in the emails can. Emails cannot directly help you rank higher because emails are not indexed by search engines for keywords. So the more emails you send does not necessarily increase your page rank. However, the goal of an email …

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How Do I Get My Followers to Engage More on Social Media?

For social media marketers, you can’t measure the success of your social media based on just the number of followers you have. It has to be based more on the engagement you are receiving from your followers. Are they sharing, liking, commenting, and interacting with your posts? If not, you need to work on your …

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Best Ways to Optimize Your Social Media Platforms

Optimizing social media has become very important when it comes to SEO and building your companies brand. Over the years social media popularity and use have skyrocketed. Because of this, you want to make sure you’re taking the right steps to properly utilize your social platforms so that they are working to enhance your business …

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Where Are the Visitors to My Website Coming From and Why is it Important to Know?

Knowing where your website visitors are coming from is very important. If you know how people are coming across your site you’ll know which part of your SEO marketing strategies are working and which ones may need a little extra attention. Lucky for you, tracking who comes to your site is easy. Google Analytics is …

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How to Use Keywords Properly in Your Blog Posts: Improving Your SEO

Not only is blogging necessary when it comes to boosting your SEO but the keywords within the blogs are just as important. Keywords are one of the major factors that bring traffic to your blog. This is because you are setting up your site to answer your customers’ questions. You want to provide answers that …

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