Becca Richardson

website design layout

Mistakes You Might Be Making on Your Website to Push Visitors Away

Search Engine Optimization is crucial in maximizing your website’s presence online. While it’s very important to get users to your site, that’s only half the battle. Once they click on that link to visit you, you need to convert the visitor into a lead. Unfortunately, there are specific aspects of a website that will discourage …

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Analyzing data on tablet

Which Sections on Google Analytics Are Most Useful?

Google Analytics offers users a plethora of data that can be used to better understand your website and its visitors. Those who are relatively unfamiliar with Google Analytics may be overwhelmed by the amount of data it provides. Depending on the business or industry, certain sections of Analytics can be more important than others. Here …

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social media marketing strategy

How to Successfully Create a Social Media Marketing Plan

Creating a digital marketing strategy for your business can feel like an overwhelming process, especially since there are so many strategies and techniques being used today. Social media marketing is a great place to start, considering social networking is one of the top online activities in the United States. In fact, the average American spends …

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Google written on keyboard

What Do I Need To Remember When Optimizing A Google My Business Profile?

It’s been found that for local businesses a Google My Business listing is more important than social media and email marketing when it comes to SEO. Since this is the case, it is important to optimize your Google My Business listing to the fullest. Here are some of the best tips to help enhance your …

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website user experience

How Can I Improve My Website’s User Experience? 

A well designed and functional website is important when it comes to your business’s digital marketing efforts. It has been found that about 40% of users will leave a website as soon as they arrive if the layout or content is not attractive. In order for your website to be successful, you need to make …

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homepage optimization

What Should Be On My Business’s Website Homepage?

The home page of your website is important because it is the first impression for a potential customer.  Having a clean, well-designed homepage is key to converting leads into customers.  Homepages can look completely different from business to business but there are a few elements that all of them should have. The Name of Your …

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laptop reading "page optimization"

3 Ways to Improve Your “Service” Pages for Better SEO

“Service” pages are some of the most important pages on your website simply because they show your website’s visitors the services your business provides. For SEO purposes, it is important to have separate pages for each of your services. This will allow you to explain each service to the fullest and incorporate as much detail …

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Seo tactics

How Can I Optimize If My Business Has Multiple Locations?

Search Engine Optimization is extremely important for local businesses. It was found that almost half of all Google searches are revolved around local businesses. This is most likely because people are constantly searching for the services they need in their area. This makes having a great online presence essential. The question that often comes up …

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Magnet attracting Facebook engagement

How To Increase Facebook Engagement

Facebook pages are a powerful platform for businesses. On Facebook, you can promote products, connect with customers, and most importantly drive traffic to your website. In order for your Facebook page to be successful for your business, your posts and activities on the platform need to be creative, interesting and make people want to engage …

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off-page optimization written on laptop screen

What Is Off-Page SEO & Why Is It Important?

Are you trying to build your web presence? If so, you’ve probably heard of on-page SEO which refers to optimizing all the pages of your website. But have you been incorporating off-page SEO into your strategy as well? Off-page SEO is all the activity that you and others do on the internet away from your …

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Instagram 'follow us' notification

Are Hashtags Enough to Increase Your Instagram Following?

People often believe that loading up their Instagram captions with hashtags is what’s going to expand the number of followers they have. While this can be one way to expand your following, it is definitely not enough to expand your following to where you probably want it to be. Hashtags indeed help people find your …

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An example of a social media influencer working for a digital brand

How to Incorporate Influencer Marketing Into Your SEO Digital Strategy

Influencer marketing continues to grow in popularity. Between social media accounts and lifestyle blogs, there are thousands of influencers working in almost every industry. However, some businesses are still hesitant to work with influencers. It can be hard to justify paying for influencer if you are unsure whether or not it will add value to …

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meta description written on keyboard

How to Create the Perfect Meta Description for SEO

When it comes to SEO, meta descriptions are extremely important. A meta description is a blurb of about 160 characters that sums up the content on the page. Meta descriptions are shown in search results when the searched keywords are also present in the meta description. It is important to optimize your meta description so …

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voice search optimization

What Impact Will Voice Search Have on SEO in 2020?

Since technology is constantly changing, digital marketing must change their strategies with it. Voice search technology has grown to become extremely popular. Devices such as Alexa, Google Home, Google Assistant, Siri, and more are beginning to take over how we search for things. Why pick up your phone or laptop to search when you can …

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Content is king written on sticky note on keyboard

How to Evaluate the SEO Value of a Piece of Content: Part 2

In part 1 of How to Evaluate the SEO Value of a Piece of Content, we discussed some important aspects that need to be included in the content to raise its SEO value. Now, let’s look at the rest of the aspects you need to include in your content to make sure you’re continuing to …

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