One of the most difficult aspects of maintaining a consistent blog schedule is coming up with new topics to write about. Updating your website’s blog twice a month is essential for SEO, but many small business owners – particularly those who lack a writing background – often struggle to find fresh ways to address the …
With an increasing amount of users using their mobile devices to access websites and it now being a crucial ranking factor, it’s more important than ever to ensure that your website is mobile-friendly. Having a mobile-friendly website will keep users on your website as long as possible and hopefully turn them into a paying customer. …
One of Google’s most valuable tools for businesses is Google My Business. Since its creation, Google has expanded this tool to add even more features to make the tool as useful as possible. You probably notice a Google My Business account most often when you search for a business name or a knowledge graph. Follow …
With so many guidelines and rules to follow, writing a proper email can sometimes get lost in translation. How long should my subject line be? How often do I send an email to my consumers? These are common questions that experts believe there are many different answers to, causing a lot of confusion. Here, we …
Promoting social media posts can help your business grow online presence and get more customers. Social media promotion is one of the most widely-utilized, flexible, and profitable forms of online advertising. Nearly 51% of the world’s population is on social platforms, and major networks continue growing exponentially. Social media for businesses opens a wide range …
Page titles are an essential factor for on-page search engine rankings, but all too often website owners neglect this major piece of the SEO puzzle. Business owners want their companies to be found online, and improving online visibility can often begin with the title of a website’s page. You do not want to just throw …
Receiving negative reviews online is an inevitable reality of having an online presence. Even local businesses with high-quality services, even those that have received numerous accolades for their services, will still suffer the complaints of at least one implacable patron. Flag the Review The most popular online review site for local businesses is Yelp and …
Whether you want to believe it or not, Facebook isn’t just a means of keeping up with your old college buddies anymore. The social media giant has made tremendous strides over the past few years to make sure that businesses — your business — are getting the attention they deserve. One major change to improve …
Keyword stemming is often talked about in terms of SEO. But what exactly is keyword stemming and what does it have to do with SEO? This post will explain what it is and how it can help with your SEO efforts and strategies. What is Keyword Stemming? Keyword stemming is the strategy of modifying different …
While working with email marketing, it is important that you establish relationships with your email subscribers. This can be a tough task to accomplish when your email subscribers are running busy lives and don’t have time to read emails that are poorly designed and irrelevant. So, how can you create an email that will stand …
How Can I Make My Email Stand out in Someone’s Inbox? Read More »
Pinterest ranks very well in Google search results. From indexed boards, to pins in image results, to unique mobile results, it is clear Google considers Pinterest content to be authoritative. In fact, Pinterest ranks 8th compared to all websites for the number of keywords ranking in Google’s top 20 results. Clearly Pinterest keywords are important …
How Can You Increase the Search Visibility of Pinterest Content? Read More »
Search Engine Optimization is crucial in maximizing your website’s presence online. While it’s very important to get users to your site, that’s only half the battle. Once they click on that link to visit you, you need to convert the visitor into a lead. Unfortunately, there are specific aspects of a website that will discourage …
Mistakes You Might Be Making on Your Website to Push Visitors Away Read More »
Google Analytics offers users a plethora of data that can be used to better understand your website and its visitors. Those who are relatively unfamiliar with Google Analytics may be overwhelmed by the amount of data it provides. Depending on the business or industry, certain sections of Analytics can be more important than others. Here …
Which Sections on Google Analytics Are Most Useful? Read More »
No, Google does not crawl or index your individual emails, nor does it matter if you have a hundred contacts or one contact, however, an email is still a useful tool in your SEO toolbox! How? Well, it’s a great way to focus and target and engage a specific audience. Keeping an audience interested and …
Creating a digital marketing strategy for your business can feel like an overwhelming process, especially since there are so many strategies and techniques being used today. Social media marketing is a great place to start, considering social networking is one of the top online activities in the United States. In fact, the average American spends …
How to Successfully Create a Social Media Marketing Plan Read More »
It’s been found that for local businesses a Google My Business listing is more important than social media and email marketing when it comes to SEO. Since this is the case, it is important to optimize your Google My Business listing to the fullest. Here are some of the best tips to help enhance your …
What Do I Need To Remember When Optimizing A Google My Business Profile? Read More »
A well designed and functional website is important when it comes to your business’s digital marketing efforts. It has been found that about 40% of users will leave a website as soon as they arrive if the layout or content is not attractive. In order for your website to be successful, you need to make …
There are many components when it comes to SEO, such as on-page and off-page optimization and local considerations. It’s crucial to prioritize your SEO strategies rather than just chipping away at it. If you do your SEO tasks out of order, you’ll find yourself wasting time and resources. While there may not be an exact …
The Most Important Tasks To Get Your SEO Started Read More »
The home page of your website is important because it is the first impression for a potential customer. Having a clean, well-designed homepage is key to converting leads into customers. Homepages can look completely different from business to business but there are a few elements that all of them should have. The Name of Your …
What Should Be On My Business’s Website Homepage? Read More »
“Service” pages are some of the most important pages on your website simply because they show your website’s visitors the services your business provides. For SEO purposes, it is important to have separate pages for each of your services. This will allow you to explain each service to the fullest and incorporate as much detail …
3 Ways to Improve Your “Service” Pages for Better SEO Read More »
