Search Engine Optimization is crucial in maximizing your website’s presence online. While it’s very important to get users to your site, that’s only half the battle. Once they click on that link to visit you, you need to convert the visitor into a lead. Unfortunately, there are specific aspects of a website that will discourage …
Mistakes You Might Be Making on Your Website to Push Visitors Away Read More »
Google Analytics offers users a plethora of data that can be used to better understand your website and its visitors. Those who are relatively unfamiliar with Google Analytics may be overwhelmed by the amount of data it provides. Depending on the business or industry, certain sections of Analytics can be more important than others. Here …
Which Sections on Google Analytics Are Most Useful? Read More »
No, Google does not crawl or index your individual emails, nor does it matter if you have a hundred contacts or one contact, however, an email is still a useful tool in your SEO toolbox! How? Well, it’s a great way to focus and target and engage a specific audience. Keeping an audience interested and …
Creating a digital marketing strategy for your business can feel like an overwhelming process, especially since there are so many strategies and techniques being used today. Social media marketing is a great place to start, considering social networking is one of the top online activities in the United States. In fact, the average American spends …
How to Successfully Create a Social Media Marketing Plan Read More »
It’s been found that for local businesses a Google My Business listing is more important than social media and email marketing when it comes to SEO. Since this is the case, it is important to optimize your Google My Business listing to the fullest. Here are some of the best tips to help enhance your …
What Do I Need To Remember When Optimizing A Google My Business Profile? Read More »
A well designed and functional website is important when it comes to your business’s digital marketing efforts. It has been found that about 40% of users will leave a website as soon as they arrive if the layout or content is not attractive. In order for your website to be successful, you need to make …
There are many components when it comes to SEO, such as on-page and off-page optimization and local considerations. It’s crucial to prioritize your SEO strategies rather than just chipping away at it. If you do your SEO tasks out of order, you’ll find yourself wasting time and resources. While there may not be an exact …
The Most Important Tasks To Get Your SEO Started Read More »
The home page of your website is important because it is the first impression for a potential customer. Having a clean, well-designed homepage is key to converting leads into customers. Homepages can look completely different from business to business but there are a few elements that all of them should have. The Name of Your …
What Should Be On My Business’s Website Homepage? Read More »
“Service” pages are some of the most important pages on your website simply because they show your website’s visitors the services your business provides. For SEO purposes, it is important to have separate pages for each of your services. This will allow you to explain each service to the fullest and incorporate as much detail …
3 Ways to Improve Your “Service” Pages for Better SEO Read More »
Search Engine Optimization is extremely important for local businesses. It was found that almost half of all Google searches are revolved around local businesses. This is most likely because people are constantly searching for the services they need in their area. This makes having a great online presence essential. The question that often comes up …
How Can I Optimize If My Business Has Multiple Locations? Read More »
Facebook pages are a powerful platform for businesses. On Facebook, you can promote products, connect with customers, and most importantly drive traffic to your website. In order for your Facebook page to be successful for your business, your posts and activities on the platform need to be creative, interesting and make people want to engage …
Are you trying to build your web presence? If so, you’ve probably heard of on-page SEO which refers to optimizing all the pages of your website. But have you been incorporating off-page SEO into your strategy as well? Off-page SEO is all the activity that you and others do on the internet away from your …
Often, people overlook the importance of an About Us page. They assume everyone is going to skip over it and no one will give it a read. This is not usually true. An About Us page is an opportunity to talk to your possible customers, clients, job candidates, etc. like a real person. It’s a …
5 Mistakes You Could Be Making On Your “About Us” Page Read More »
People often believe that loading up their Instagram captions with hashtags is what’s going to expand the number of followers they have. While this can be one way to expand your following, it is definitely not enough to expand your following to where you probably want it to be. Hashtags indeed help people find your …
Are Hashtags Enough to Increase Your Instagram Following? Read More »
Influencer marketing continues to grow in popularity. Between social media accounts and lifestyle blogs, there are thousands of influencers working in almost every industry. However, some businesses are still hesitant to work with influencers. It can be hard to justify paying for influencer if you are unsure whether or not it will add value to …
How to Incorporate Influencer Marketing Into Your SEO Digital Strategy Read More »
When it comes to SEO, meta descriptions are extremely important. A meta description is a blurb of about 160 characters that sums up the content on the page. Meta descriptions are shown in search results when the searched keywords are also present in the meta description. It is important to optimize your meta description so …
How to Create the Perfect Meta Description for SEO Read More »
Since technology is constantly changing, digital marketing must change their strategies with it. Voice search technology has grown to become extremely popular. Devices such as Alexa, Google Home, Google Assistant, Siri, and more are beginning to take over how we search for things. Why pick up your phone or laptop to search when you can …
What Impact Will Voice Search Have on SEO in 2020? Read More »
Part one of our ultimate guide to mobile SEO filled you in on what mobile SEO is, why it is so important and listed some ways to improve it. Here I will continue with ways to improve your mobile SEO as well as how to optimize and design your mobile page to make sure it …
Nowadays people are glued to their phones all the time. For a lot of people their phone is the last thing they look at before going to bed and the first thing they look at when they wake up, as well as checking it throughout the day. Because people use their phones for everything, it …
In part 1 of How to Evaluate the SEO Value of a Piece of Content, we discussed some important aspects that need to be included in the content to raise its SEO value. Now, let’s look at the rest of the aspects you need to include in your content to make sure you’re continuing to …
How to Evaluate the SEO Value of a Piece of Content: Part 2 Read More »
