What is Branding? When you create a brand for your business, you put together a unique and clear image for your product or company so that people can easily recognize you through that image. Whether it’s a post on social media, a newsletter, a product label, etc., the image of your brand should be consistent …
If you are a small business owner, chances are you use email tools like MailChimp or Constant Contact as part of your marketing strategy. They are a great resource for small business owners, and if used correctly can provide a massive return on investment. Many platforms are free to use up to a certain amount, …
Having a tool like Google Analytics connected to your website allows you to have significant insight into how users interact with your website. This tool can be useful in countless ways, one such example is showing which web page a user is on when they leave your website. What exactly do we do with this …
When you make the decision to hire an SEO company such as Boston Web Marketing, the ultimate goal is to get you ranked on search engines through key terms and website improvements. Search engines such as Google are regularly modifying their algorithms. This means that your rankings can oscillate day to day. Preserving a great …
Why Should I Continue SEO Once I’ve Achieve Good Rankings? Read More »
There are a lot of things that go into writing the perfect blog post, including elements that appeal to search engines. However, writing the perfect blog post is not at all about search engines, you have to keep the reader in mind as well. The ranking algorithms for all search engines are essentially based on …
Social media is extremely beneficial to small businesses. However, many small businesses still have not created profiles on any social platform. It’s likely that these businesses don’t realize how social media can benefit them or they simply don’t understand how to use social media. According to a study Hootsuite conducted, more people follow brands on …
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Conversion rate is the most important part of your business’s online presence, as it is what leads to potential sales. There are a lot of variables that go into the equation that is conversion, as it is complex. It is complex in the sense that you, as the marketer, need to try to present your …
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Every business faces its own set of difficulties and opportunities, especially when it comes to their website and SEO. Many SEO strategies are interchangeable between different industries, but when it comes to restaurants, it’s important to tweak these strategies to help improve your local SEO efforts. Here are some tips to help boost your restaurant’s …
Images are a crucial asset on your website, not only for visual appeal but also for further SEO optimization. Images are used on almost all pages of a website, as they’re a great way to capture users’ attention and break up large blocks of text. However, if you’re not taking advantage of them as an …
With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location. The ‘near me’ search has increased by over 900% in the last two years, so what does this mean for local businesses? It means …
One of the most difficult aspects of maintaining a consistent blog schedule is coming up with new topics to write about. Updating your website’s blog twice a month is essential for SEO, but many small business owners – particularly those who lack a writing background – often struggle to find fresh ways to address the …
With an increasing amount of users using their mobile devices to access websites and it now being a crucial ranking factor, it’s more important than ever to ensure that your website is mobile-friendly. Having a mobile-friendly website will keep users on your website as long as possible and hopefully turn them into a paying customer. …
One of Google’s most valuable tools for businesses is Google My Business. Since its creation, Google has expanded this tool to add even more features to make the tool as useful as possible. You probably notice a Google My Business account most often when you search for a business name or a knowledge graph. Follow …
With so many guidelines and rules to follow, writing a proper email can sometimes get lost in translation. How long should my subject line be? How often do I send an email to my consumers? These are common questions that experts believe there are many different answers to, causing a lot of confusion. Here, we …
Promoting social media posts can help your business grow online presence and get more customers. Social media promotion is one of the most widely-utilized, flexible, and profitable forms of online advertising. Nearly 51% of the world’s population is on social platforms, and major networks continue growing exponentially. Social media for businesses opens a wide range …
Page titles are an essential factor for on-page search engine rankings, but all too often website owners neglect this major piece of the SEO puzzle. Business owners want their companies to be found online, and improving online visibility can often begin with the title of a website’s page. You do not want to just throw …
Receiving negative reviews online is an inevitable reality of having an online presence. Even local businesses with high-quality services, even those that have received numerous accolades for their services, will still suffer the complaints of at least one implacable patron. Flag the Review The most popular online review site for local businesses is Yelp and …
Whether you want to believe it or not, Facebook isn’t just a means of keeping up with your old college buddies anymore. The social media giant has made tremendous strides over the past few years to make sure that businesses — your business — are getting the attention they deserve. One major change to improve …
Keyword stemming is often talked about in terms of SEO. But what exactly is keyword stemming and what does it have to do with SEO? This post will explain what it is and how it can help with your SEO efforts and strategies. What is Keyword Stemming? Keyword stemming is the strategy of modifying different …
While working with email marketing, it is important that you establish relationships with your email subscribers. This can be a tough task to accomplish when your email subscribers are running busy lives and don’t have time to read emails that are poorly designed and irrelevant. So, how can you create an email that will stand …
How Can I Make My Email Stand out in Someone’s Inbox? Read More »
