Becca Richardson

person with social media sticky note in their hand

Pros and Cons of Social Media Advertising

Promoting social media posts can help your business grow online presence and get more customers. Social media promotion is one of the most widely-utilized, flexible, and profitable forms of online advertising. Nearly 51% of the world’s population is on social platforms, and major networks continue growing exponentially. Social media for businesses opens a wide range …

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online reviews

How Should I Handle Negative Reviews Online?

Receiving negative reviews online is an inevitable reality of having an online presence. Even local businesses with high-quality services, even those that have received numerous accolades for their services, will still suffer the complaints of at least one implacable patron. Flag the Review The most popular online review site for local businesses is Yelp and …

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email marketing campaigns

How Can I Make My Email Stand out in Someone’s Inbox?

While working with email marketing, it is important that you establish relationships with your email subscribers. This can be a tough task to accomplish when your email subscribers are running busy lives and don’t have time to read emails that are poorly designed and irrelevant. So, how can you create an email that will stand …

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"Pin it" written on sticker

How Can You Increase the Search Visibility of Pinterest Content?

Pinterest ranks very well in Google search results. From indexed boards, to pins in image results, to unique mobile results, it is clear Google considers Pinterest content to be authoritative. In fact, Pinterest ranks 8th compared to all websites for the number of keywords ranking in Google’s top 20 results. Clearly Pinterest keywords are important …

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website design layout

Mistakes You Might Be Making on Your Website to Push Visitors Away

Search Engine Optimization is crucial in maximizing your website’s presence online. While it’s very important to get users to your site, that’s only half the battle. Once they click on that link to visit you, you need to convert the visitor into a lead. Unfortunately, there are specific aspects of a website that will discourage …

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Analyzing data on tablet

Which Sections on Google Analytics Are Most Useful?

Google Analytics offers users a plethora of data that can be used to better understand your website and its visitors. Those who are relatively unfamiliar with Google Analytics may be overwhelmed by the amount of data it provides. Depending on the business or industry, certain sections of Analytics can be more important than others. Here …

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social media marketing strategy

How to Successfully Create a Social Media Marketing Plan

Creating a digital marketing strategy for your business can feel like an overwhelming process, especially since there are so many strategies and techniques being used today. Social media marketing is a great place to start, considering social networking is one of the top online activities in the United States. In fact, the average American spends …

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Google written on keyboard

What Do I Need To Remember When Optimizing A Google My Business Profile?

It’s been found that for local businesses a Google My Business listing is more important than social media and email marketing when it comes to SEO. Since this is the case, it is important to optimize your Google My Business listing to the fullest. Here are some of the best tips to help enhance your …

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website user experience

How Can I Improve My Website’s User Experience? 

A well designed and functional website is important when it comes to your business’s digital marketing efforts. It has been found that about 40% of users will leave a website as soon as they arrive if the layout or content is not attractive. In order for your website to be successful, you need to make …

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homepage optimization

What Should Be On My Business’s Website Homepage?

The home page of your website is important because it is the first impression for a potential customer.  Having a clean, well-designed homepage is key to converting leads into customers.  Homepages can look completely different from business to business but there are a few elements that all of them should have. The Name of Your …

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laptop reading "page optimization"

3 Ways to Improve Your “Service” Pages for Better SEO

“Service” pages are some of the most important pages on your website simply because they show your website’s visitors the services your business provides. For SEO purposes, it is important to have separate pages for each of your services. This will allow you to explain each service to the fullest and incorporate as much detail …

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