Becca Richardson

seo

Why Should I Continue SEO Once I’ve Achieve Good Rankings?

When you make the decision to hire an SEO company such as Boston Web Marketing, the ultimate goal is to get you ranked on search engines through key terms and website improvements. Search engines such as Google are regularly modifying their algorithms. This means that your rankings can oscillate day to day. Preserving a great …

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social media results

The Benefits of Social Media for Small Businesses

Social media is extremely beneficial to small businesses. However, many small businesses still have not created profiles on any social platform. It’s likely that these businesses don’t realize how social media can benefit them or they simply don’t understand how to use social media.  According to a study Hootsuite conducted, more people follow brands on …

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person with social media sticky note in their hand

Pros and Cons of Social Media Advertising

Promoting social media posts can help your business grow online presence and get more customers. Social media promotion is one of the most widely-utilized, flexible, and profitable forms of online advertising. Nearly 51% of the world’s population is on social platforms, and major networks continue growing exponentially. Social media for businesses opens a wide range …

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online reviews

How Should I Handle Negative Reviews Online?

Receiving negative reviews online is an inevitable reality of having an online presence. Even local businesses with high-quality services, even those that have received numerous accolades for their services, will still suffer the complaints of at least one implacable patron. Flag the Review The most popular online review site for local businesses is Yelp and …

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email marketing campaigns

How Can I Make My Email Stand out in Someone’s Inbox?

While working with email marketing, it is important that you establish relationships with your email subscribers. This can be a tough task to accomplish when your email subscribers are running busy lives and don’t have time to read emails that are poorly designed and irrelevant. So, how can you create an email that will stand …

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"Pin it" written on sticker

How Can You Increase the Search Visibility of Pinterest Content?

Pinterest ranks very well in Google search results. From indexed boards, to pins in image results, to unique mobile results, it is clear Google considers Pinterest content to be authoritative. In fact, Pinterest ranks 8th compared to all websites for the number of keywords ranking in Google’s top 20 results. Clearly Pinterest keywords are important …

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