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Why are FAQs Important for SEO?

Search Engine Optimization is a critical aspect of any successful marketing plan. Although there are various aspects to a comprehensive SEO plan, addressing frequently asked questions can be a great tool to help boost your company’s online visibility. Learn more about how to write an effective FAQ page on your website.  Why FAQ Sections are …

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Why Are H-tags Important for SEO?

Writing effective online content is a key part of increasing your organic search traffic to your website. However, how exactly do you accomplish that? One important aspect to effective online content is H-tags. Learn about how to use H-tags effectively to ensure search engines are ranking your content.  What are H-Tags (<– Hint: this is …

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Ways to Use Google Search Console as a Marketing Tool

If you’re hoping to improve the traffic to your website but are not sure where to start or how to track your success, Google Search Console is a resource you should know about. Not only is it great for key aspects of any marketing strategy, such as keyword research, but it can also help you …

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Should I Outsource My Company’s Digital Marketing?

Marketing is a critical aspect of any business’ success. However, running and scaling a successful marketing strategy is not a small task. It takes dedication, both in terms of the time spent managing the strategy and all of the components that make up a marketing strategy as well as the knowledge it takes to plan …

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Why You Should Pay Attention to Organic Search Traffic

With competition fierce in the marketing space, you need to make sure your website is being found. Find out how to increase the organic traffic to your website effectively and track the results to ensure that you’re being noticed.  What is Organic Search Traffic Organic search traffic is traffic to your website that resulted from …

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Should You Include Photos in Written Content?

We all know how addicting digital media can be. With social media apps like Instagram having over 2.35 billion monthly users, it’s hard to argue how photo and video content can engage users. But, for digital resources like websites and blog posts, is a picture really worth a thousand words?  Benefits of Using Photos in …

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