Alyssa Gilbert

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Why Internal and External Links are Important for SEO

Linking-both internal and external- is still an integral part of SEO. Linking remains a big part of the ranking algorithm in 2021 and Google absolutely eats it up. Not only does linking assist in improving your rank, but it also assists your prospective customers to navigate around your website. Here, we will go into more …

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How to Make Your Website Mobile-Friendly

Nowadays, it is absolutely imperative for your website to be mobile-friendly. The number of people using their mobile devices to search the web rather than a desktop drastically increases every year. Not only does it make it a user-friendly experience for consumers, but mobile-friendliness is now a ranking factor for Google’s SERP algorithm. There is …

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How Do You Increase Positive Customer Reviews?

No matter what industry your company falls under, whether you offer a service or product, customer reviews are important. Reviews have the ability to completely change a consumer’s mind; over 90% of shoppers say they are influenced by them! Though it is not up to you whether or not a customer or client chooses to …

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long-tail keyword infographic

What Are Long-Tail Keywords and Why Should I Use Them?

Simply put, long-tail keywords are keywords that are longer than three words. For example, a search for “red boots” vs. “red leather cowboy boots”.  Long-tail keywords are much more specific. These keywords tend to have lower search volumes and much less competition. After learning that you may be asking, well why would I use them? …

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What is the Difference Between Organic and Direct Traffic?

Receiving website traffic is a good thing regardless of where it came from. However, it is always good to know how people are finding and getting to your website. We are sure you have heard the simple answer: organic traffic comes from search engines and direct traffic comes from entering your URL directly. For marketers, …

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