Alyssa Gilbert

How to Optimize Your Service Pages to Increase Conversions

Service pages on your website are crucial to highlight your services or products to potential customers or clientele. These pages should prove to users why they should choose your services over the competitors. Service pages should include essential information about what you offer to incline users to sign up for your services. From an SEO […]

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Why You Should Have a Contact Form on Your Website

When you visit the typical “Contact Us” page on any business website, you will typically see their business phone number or email address listed with a clickable link for visitors to contact them quickly and efficiently. Another form of contact available for website visitors is the online contact form. Many businesses are utilizing this as

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Why Images On Your Website Are Important

Images and graphics are just as crucial to your website design as each page’s content, words, and information. Including images on your website is essential for many different reasons. Follow along as the website design and SEO experts at Boston Web Marketing discuss the main reasons why it is important for your website to include

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Writing the Perfect Page Titles for Your Website

Well-written and optimized page titles are crucial for search engine optimization. They assist both users and search engines in understanding the page’s purpose. Because they are imperative to your SEO strategy, our experts at Boston Web Marketing would like to share tips and tricks on how to best write and optimize your website’s page titles. 

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What Are H-Tags?

What Are H-Tags? If you are a new website just beginning your SEO process, you may need to familiarize yourself with h-tags and their importance. Header tags, aka h-tags, are essential for both user experience and your SEO practices as they affect your search engine results ranking. Follow along as we further explain h-tags and

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Optimizing Your Google My Business Profile

Google My Business is incredibly valuable to your digital marketing strategy. Your Google My Business presence is important for your business to be found online, especially for local searches. Optimizing your GMB profile offers a plethora of benefits that can improve your online presence. Follow along as we go over ways you can optimize your

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How Often Should My Business Blog?

Adding fresh content to your website is a part of any good marketing strategy. Adding new, relevant content allows your business to rank higher on search engines. It gives your audience, customers, and clients further information to read and absorb about what you have to offer. If your company is just starting to blog, we

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Key Factors of Successful Email Campaigns

Email campaigns can be an excellent way to engage with your current clientele and prospective customers and ultimately boost your ROI. According to Salecycle, 50% of people buy from marketing emails at least once per month. Though an incredible marketing tool, email campaigns require intricate thought, planning, and execution in order to be successful. Timing,

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Google Ads: Are They Worth It?

Every business wants to be the first one seen on Google when potential customers search for relevant information. When looking into ways to do so, you probably have stumbled across the idea of starting Google Ads. These are pay-per-click advertisements that, when done well, can get you shown on the first spot of relevant keyword

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