Email campaigns can be an excellent way to engage with your current clientele and prospective customers and ultimately boost your ROI. According to Salecycle, 50% of people buy from marketing emails at least once per month. Though an incredible marketing tool, email campaigns require intricate thought, planning, and execution in order to be successful. Timing, …
Every business wants to be the first one seen on Google when potential customers search for relevant information. When looking into ways to do so, you probably have stumbled across the idea of starting Google Ads. These are pay-per-click advertisements that, when done well, can get you shown on the first spot of relevant keyword …
If your business has a website, odds are you have heard of the term metadata. You may have some understanding as to what metadata is regarding search engine optimization. Still, it is crucial to understand it fully in order to optimize your website completely. Proper metadata will increase both your rank on search engines and …
If you are on your SEO journey, you are well aware of the ranking algorithms and factors Google has in place. Reading up on the multitude of factors can be daunting if you are just starting in SEO. It can certainly be overwhelming, from page speed to metadata to the images on the page. Luckily, …
Your Google My Business page can be a potential customer’s first and last impression of your business. The first thing they will look at when they come across your GMB page? Your reviews! Your GMB and reviews attached are crucial for your local search results, as they play a significant role in your SEO. Every …
A sudden drop in your Google rankings can cause stress and panic, especially if you are unaware of why! You have put in the work and research SEO campaigns take, so why is this happening? There are a plethora of reasons why you may be seeing a drop in your Google ranks. Luckily, there are …
Blogs play a huge role in search engine optimization strategies. Blogging is an effective way to gain organic traffic and reach more customers by answering their questions. Writing the blog is just the first part of the process, however. Follow along as we go over the best ways you can best optimize your blogs for …
Though they are on different sides of the fence, on-page and off-page SEO are equally as important in a successful campaign. It is crucial to be optimizing both ends of your website, and there are different ways to maximize your on and off page SEO. Follow along as we dive into the differences and best …
On-Page vs. Off-Page SEO: What is the Difference? Read More »
In 2023, it is absolutely impossible to avoid social media. In any marketing plan for your business, creating profiles and posting on social media platforms must be involved. While you can post casually and organically for your current audience and prospective customers, many companies are running paid social media advertising to get a leg up with …
Investing in Paid Social Media for Your Business Read More »
Optimizing keywords is crucial a crucial step in search engine optimization for your business to be found organically through relevant searches. If you are new to SEO, you may be wondering how exactly to determine the keywords that will get you the most traffic. Follow along as we review the best practices to find the …
What is Hurting My SEO? How Do I Fix It? Have you noticed your website’s Google ranking going down? Do current and potential clients have difficulty finding your business when searching for it? It could be that a few SEO mistakes are happening throughout your website. Good SEO is essential for your business to be …
These days, Search Engine Optimization is crucial for businesses with websites and e-commerce businesses. SEO strategies are customized specifically for the needs of each business. Unlike advertising or PPC campaigns, SEO takes longer to garner results as it is constantly building, you are working with search engines, and things take time to optimize. From most …
Once I start SEO, How Long Will it Take to Get Rankings? Read More »
If you are a local business that has a physical storefront or that offers services to your area and surrounding towns, creating service area pages for your website is a must. Local SEO is a crucial and effective digital marketing tool that will help you to strengthen your presence on Google platforms and all search …
With the rise of social media and influencer marketing, email marketing has been pushed to the back burner in the digital marketing world. Though these are valuable tools, believe it or not, email is still one of the most effective ways to garner new leads and bring in revenue. In order for your email marketing …
With so many different avenues, platforms, and mediums to advertise with these days, it is hard to find out what works best for your business. It is always important to dig into your analytics to see where your customers and target audience are seeing you and your ads. With so many different routes to take, …
Linking-both internal and external- is still an integral part of SEO. Linking remains a big part of the ranking algorithm in 2021 and Google absolutely eats it up. Not only does linking assist in improving your rank, but it also assists your prospective customers to navigate around your website. Here, we will go into more …
Why Internal and External Links are Important for SEO Read More »
These days, there is a good chance that the first time consumers are being introduced to your business is online. Before ever seeing a storefront or office and talking to your staff, they are visiting your website. That being said, it is now more critical than ever for your website to act as your company’s …
In the earlier days of Google, the goal was to stuff your domain with as many keywords as possible to better your website’s ranking. If you owned a phone store, your perfect domain would have been something along the lines of “www.buyaphone.com,” as to the point as possible to rank higher for those keywords. Today, …
Frequently asked questions (FAQ) pages are valuable to users interacting with your website and looking for more information. These pages are helpful for businesses within all industries, from a shoe store to a law firm. The ultimate reason FAQ pages are necessary is to create a smooth and easy consumer experience. If they have a …
Nowadays, it is absolutely imperative for your website to be mobile-friendly. The number of people using their mobile devices to search the web rather than a desktop drastically increases every year. Not only does it make it a user-friendly experience for consumers, but mobile-friendliness is now a ranking factor for Google’s SERP algorithm. There is …
