SEO can be complicated. If you’re unfamiliar with SEO best practices and end up using methods such as keyword stuffing or publishing duplication content, you can land your website in hot water with Google. The umbrella term for SEO initiatives that Google penalizes you for is called Black Hat SEO. These are sneaky/untruthful methods to …
A rising trend in the SEO industry right now is the “zero-click search.” This term is pretty straightforward and is exactly as it sounds; It simply means a query that results in users getting the answer to their search query without having to click anything on their phone or computer. It satisfies the search intent …
Schema Markup is becoming an increasingly vital proponent to add to your website’s code, so Search Engines display results precisely how you want your website to appear. In its proper form, microdata is added to an HTML code that enhances how SERPS shows your page. Let’s talk about why Schema is important and why you …
Doing research when marketing your business is vital. Simply put, engaging in marketing activities for your business, whether large or small, is like shooting in the dark without due diligence. It comes down to understanding your target audience and potential customers. When members of your marketing team or agency engage in consumer research, they can …
Every marketer and business owner understands the power of SEO by now. It completely changed the marketing world as we know it. Although it’s not the only thing that determines the success of a company’s marketing strategy, it holds significant weight and should only be done by professionals who understand the landscape. Plenty of times, …
In this age, getting eyeballs on your brand is easier than you think. It would be best to have an agency or a person with a great advertising strategy, useful content, and a product or service that can attract people through its value. Paid social advertising is a significant part of a brand’s marketing strategy …
Competitor analysis is an integral part of understanding your industry’s landscape. By analyzing your competition, you can further develop your product or service, learn about what makes your target market tick, and optimize based on findings. For marketers, a great way to do this is to analyze your competitor’s websites. As a business, having a …
Inexperienced marketers may send all traffic from your social media posts and advertisements to your homepage on the website. This is not the most optimal way to ensure that the traffic converts into leads. A landing page is the first page that your potential customers see after clicking through an advertisement or organic post. It …
Increases Traffic To Website Blogging, whether you’re a small business or large company, has become essential for anyone who has a website and wants to be found online. Creating relevant and useful content for your target audiences will drive more traffic to your site and establish you as a prime candidate for the job. Blogging …
What is The Importance Of Blogging on Your Website? Read More »
If you’re a business owner that wants to improve your online presence, join the club! Over the past few years, nearly every company across the world has realized the importance of digital marketing as a whole for increasing revenue and driving conversions. In the digital age that we live in, it has become imperative to …
Why Your Business Should Be Using Paid Social Advertising on Facebook Read More »
Even if you’re not familiar with most SEO tactics, you probably know that keywords are crucial for your website and your business. Keywords and the research that goes into them are the crux of modern-day SEO and have been for many years. It’s imperative to have at least a basic understanding of keywords and how …
What exactly is “Link Building”? To answer this question, we must first answer “What are Links?” A link is an HTML hyperlink that links from one page of a website to another. Links help to build authority, and provide users with additional relevant information. A link from another website back to yours, also known as …
