Alex D'Amato

people walking in the street with sun setting

Does My Business Need To Do Consumer Research?

Doing research when marketing your business is vital. Simply put, engaging in marketing activities for your business, whether large or small, is like shooting in the dark without due diligence. It comes down to understanding your target audience and potential customers.  When members of your marketing team or agency engage in consumer research, they can …

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seo

3 Biggest SEO Myths To Avoid

Every marketer and business owner understands the power of SEO by now. It completely changed the marketing world as we know it. Although it’s not the only thing that determines the success of a company’s marketing strategy, it holds significant weight and should only be done by professionals who understand the landscape. Plenty of times, …

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3 Tips When Analyzing Competitors Websites

Competitor analysis is an integral part of understanding your industry’s landscape. By analyzing your competition, you can further develop your product or service, learn about what makes your target market tick, and optimize based on findings. For marketers, a great way to do this is to analyze your competitor’s websites. As a business, having a …

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social media engagement

Why Your Business Should Be Using Paid Social Advertising on Facebook

If you’re a business owner that wants to improve your online presence, join the club! Over the past few years, nearly every company across the world has realized the importance of digital marketing as a whole for increasing revenue and driving conversions. In the digital age that we live in, it has become imperative to …

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