Boston Web Marketing Logo

Is Your Website Optimized for the Keywords Users are Searching?

Optimizing for Keywords

The first step in the SEO process is selecting a set of keywords you want to be found for. Less than 10 is an optimal amount, but any number under 20 tends to have the potential for good ranking for each keyword. These keywords should be what potential clients or customers will be searching to find your businesses, services & products online. It is important to choose relevant & effective keywords to optimize your site. With that said, how do business owners ensure that the keywords they’re focusing on are the best representation of their business to online users?

Free Tools You Can Use for Keyword Research

Keyword selection is not an exact science, so there’s no foolproof litmus test. Judgment comes into play, common sense & awareness of your target audience are of the most important factors in determining what keywords to target. Another keyword source to consider is your using your best-selling services & products. However, more quantitative options exist as well. Creating a Google Adwords account, and using your current set of keywords in the tool called ‘keyword planner’ will get you going in the right direction. Not only will Google Ads recommend a variety of synonyms & related terms that you may want to use, but it can also inspire you to think of additional keywords you may not have considered. The Google Ads Keyword Planner will also provide you with data for each keyword, letting you know which keywords perform best within Google Search.  Keep in mind that Google Ads results and organic results are two different breeds, so while there is a strong correlation, they are separate.

Keeping Track of Keyword Performance

To track organic keyword performance directly, check in with your Google Analytics account regularly. Analytics is helpful for weeding out keywords – if a keyword you thought was going to perform well gets less than 5% of traffic over the course of several consecutive months, you’ll most likely want to use that 10% of your total keyword allowance (1 keyword) differently by focusing optimization efforts on a new keyword. Additionally, you will want to explore Google Search Console and Google My Business insights, as these free tools offered by Google allows admins to better understand which queries users are entering that prompt your page within a Search Result. From this data, you can adjust your content marketing strategy within blog posts, services pages, and areas you serve to improve user experience on your site.

Keywords Right from Your Customers

One more creative option and one that can be applied to social media campaigns as well is polling. Poll Everywhere ( is an online service that allows you to create a poll for free with a max of 40 responses per poll – monthly payment plans are also offered if your poll requires over 40 responses. New tools pop up constantly, so keeping yourself abreast of tools like pollster can keep your keyword list streamlined or expand your marketing operations to new levels.

Boston Web Marketing: Helping Businesses Get Found for the Services They Offer!

If you are interested in more SEO techniques or would like to hire us to manage your reputation online, contact us today at or give us a call!

Recent Blog Posts

Contact Us Today!