There are so many things that encompass Search Engine Optimization – link building, content creation, structuring internal links, H1 tags, page titles, page speed, SSL certificates, anchor texts, blogging – it gets overwhelming.
Checking for these common errors may greatly strengthen a website’s SEO without too much additional work:
1) Not Redirecting to the https:// Site
Everyone knows that having a secured website is now a ranking signal for Google’s algorithm. But supposedly “unsecured” websites might already have an SSL certificate and not even know about it. What everyone might not know is that there are actually four different versions of your website.
For example, these are all separate websites:
Unless you set up 301 redirects that force website visitors to one of the secured https:// URL, you’ll have people who are visiting your non-secured website. And because the four versions of your website are seen as duplicate content in the eyes of Google’s algorithm, your website might even be getting a Panda Penalty.
A simple test is to type in each of the variations into the address bar and see where it takes you. If all four versions of your website are taking you to one, secured version, you’ve avoided this error.
2) Having Only Keywords/Locations in Your Meta Description
Page titles and meta descriptions are very important to SEO, although keywords in meta descriptions haven’t been ranking factor since 2009. Save the keywords for the Page Titles! While you may be tempted to include each town that your company could possibly service in your meta description, instead use that precious 160-character space to craft a persuasive, compelling description of the page that convinces searchers to click-through to the content.
Click-through rate hasn’t been definitively proven as a signal in Google’s algorithm, but increasing website traffic is always very important for clients and Search Engine Marketers. Make sure you’re using persuasive language in the meta descriptions and staying away from keyword-stuffing.
3) Asking People to Click Here
Do you know where that link takes you? No, because it doesn’t tell you anything descriptive about the destination page!
Internal linking is an important part of any SEO strategy – signaling to both users and search engines which pages are important and how they relate to the other website pages. Your anchor texts tell search engines and users what keywords the page is about – and what it should rank for.
SEO best practices dictate that anchor text is relevant to the page you’re linking to, rather than generic text. You should be using succinct, relevant anchor text, making sure to not keyword-stuff.
4) Not Having Testimonials
Having positive reviews greatly strengthens your reputation by expressing the trust others have in your business. They are a wonderful tool that differentiates businesses, especially small business or those in heavily competitive industries.
Make sure you have the persuasive testimonials your business has received in a visible place – hopefully on the main menu of your website. Take care that you only include genuine, sincere reviews from past customers. Credibility is essential to the continued success of any business, and establishing long-term relationships is the key to staying relevant.
Search Engine Optimization is expansive, and often small details get lost. By fixing any of these common SEO errors, you can effortlessly strengthen your website’s SEO in an afternoon. If you’d like a free website consultation, contact Boston Web Marketing today.