Common SEO Errors That You Should Avoid

When it comes to Search Engine Optimization, there are things you should and should not do. It can be difficult to understand what can penalize your website on Google and what can help you rank higher. Things such as link building, content creation, structuring internal links, H1 tags, page titles, page speed, SSL certificates, anchor texts, and blogging are all great tools that can help you rank higher, but they can be overwhelming. Checking for these common errors may greatly strengthen a website’s SEO without too much additional work:

1) Not Redirecting to the https:// Site

Everyone knows that having a secured website is a great ranking signal for Google’s algorithm. But did you know that “unsecured” websites might already have an SSL certificate and not even know about it? What everyone might not know is that there are actually four different versions of your website. 

Unless you set up 301 redirects that send website visitors to one of the secured https:// URLs, you’ll have people who are visiting your non-secured website.  Additionally, without a 301 redirect set up, the four versions of your website are seen as duplicate content in the eyes of Google’s algorithm. This could result in your website t even getting a Panda Penalty. A simple test is to type in each of the variations into the address bar and see where it takes you. If all four versions of your website are taking you to one secured version, you’ve avoided this error. For example, these are all separate websites:

  1. http://
  2. http://www.
  3. https://
  4. https://www.

2) Not Updating Your Page Titles and Meta Description


Page titles and meta descriptions are very important to SEO, although keywords in meta descriptions haven’t been a ranking factor since 2009. Save the keywords for the Page Titles! While you may be tempted to include each town that your company could possibly service in your meta description, instead use that precious 160-character space to craft a persuasive, compelling description of the page that convinces searchers to click through to the content.

Click-through rate hasn’t been definitively proven as a signal in Google’s algorithm, but increasing website traffic is always very important for clients and Search Engine Marketers. Make sure you’re using persuasive language in the meta descriptions and staying away from keyword stuffing.

3) Not Adding Anchor Links to Keywords

Do you know where that link takes you? No, because it doesn’t tell you anything descriptive about the destination page! Many times, people can be skeptical of random linked text, so specifying where the link will take you through linking keyword text is critical. In addition to confusing your audience, internal linking is an important part of any SEO strategy – signaling to both users and search engines which pages are important and how they relate to the other website pages. Your anchor texts tell search engines and users what keywords the page is about – and what it should rank for. SEO best practices dictate that anchor text is relevant to the page you’re linking to rather than generic text. You should be using succinct, relevant anchor text, making sure not to keyword stuff.

4) Not Having Testimonials

Having positive reviews greatly strengthens your reputation by expressing the trust others have in your business. They are a wonderful tool that differentiates businesses, especially small businesses or those in heavily competitive industries. Make sure you have the persuasive testimonials your business has received in a visible place – hopefully on the main menu of your website. Make sure that you only include genuine, sincere reviews from past customers. Credibility is essential to the continued success of any business, and establishing long-term relationships is the key to staying relevant. Search Engine Optimization is expansive, and often small details get lost.

Work with Boston Web Marketing

By fixing any of these common SEO errors, you can effortlessly strengthen your website’s SEO in an afternoon. We know this can be an overwhelming task, so if you’d like to contact us we can help you get your SEO back on track. If you’d like a free website consultation, contact Boston Web Marketing today.

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