When it comes to online shopping, around three-quarters of users regularly search for visual content prior to making a purchase. As it would be for anything you buy, you would want to see what it looks like before making the commitment. This is why it is important for e-commerce websites to create positive experiences with potential customers through their product images.
To reduce customer uncertainty, have multiple professional images of the product on your e-commerce website. While this will help with conversions on your website, what about those that are not on your website? Can e-commerce professionals affect conversions through images outside of their website?
The answer is yes, and publishers have a huge opportunity to create a new or improved channel through Google Image search. With Google Images sharing about 26 percent of overall searches on the web, e-commerce websites can tap into this market with proper image optimization.
Below are three ways to optimize your product images so they are indexed in Google search.
Get Down To The Basics
When it comes to basic image optimization, alt text and file names come to mind. Having descriptive file names for your images are key to getting your product images found within Google Image Search. Although it may seem odd for Google to search for file names, it happens. It is easy to put anything when saving an image to your computer but be sure to change it to a descriptive name of the product before putting on your website. That way when people search for the product, your image will appear in search results because the file name on the website is that of the product.
If you have an e-commerce website, then you will want to make sure all of your product images have alternate text (alt text). It is important to make sure that your alt text is optimized and describes the image properly, as Google uses alt text to understand images if the images do not load. The search engine also uses alt text to understand what is on the image as their bots cannot determine what is on an image without it.
Leverage Customers For Authentic Images
Building a brand and increasing sales is all about connecting with your audience, and user-generated content is perfect to do so. Not only will user-generated content help with building your brand but it can entice new customers to buy products if they see others using your product as well as leaving good reviews about the product. Encourage your audience to post images of them with your products to platforms like Facebook, Twitter, Instagram, etc. You can then use these images throughout your e-commerce website to help boost conversions.
Another no-brainer when thinking of image optimization is compressing images. Why have a large photo loading on your web server when only a smaller version will appear on the actual web page? By using tools such as TinyPNG, compressing images will remove extra code to make the image load faster. This will then help the website to load faster. With the importance of website load speed getting more relevant, this step is one of most important.