Even if you’re not familiar with most SEO tactics, you probably know that keywords are crucial for your website and your business. Keywords and the research that goes into them are the crux of modern-day SEO and have been for many years. It’s imperative to have at least a basic understanding of keywords and how they impact users finding your company. Once you have a better knowledge of how they work, you can tailor your website, landing pages, and social media to reach your ideal audience.
Short answer, Yes.
Keywords will always be necessary as long as search engines exist. Why? Because it gives your company a bullseye. Long-tail keywords are best if you are a smaller business and cannot compete with more significant firms with more resources to grab hold of the more frequently used keywords. For example, when typing “Best Restaurants” into google, you will most likely not show up in the user’s SERP (Search Engine Results Page). Still, if you get more specific and tailor for “best Italian restaurants in Allston, MA,” you are much more likely to be displayed to your potential customer.
It’s essential to do your research on keywords when creating websites and landing pages. If you employ an agency, they will most likely handle it for you. Every business has an ideal customer, so studying trends to find out what your target demographics are searching into google and bing will allow you to customize your content, website, and advertisements to efficiently reach these people.
Keywords 101:
Before doing keyword research, understand the product or service you are selling to a tee. This means knowing the product or service inside or out. Knowing the benefits of it, what your people look for, and potential areas to explore. Make sure to have a list of the more challenging keywords to rank for because these ultimately generate more traffic and should be your end goal as your business grows. If you’re a local business, make sure you make a list of location-based keywords to rank on SERPS as well. Answerthepublic.com and SEMRush are great tools for people trying to understand keywords at a deeper level.
Verdict:
Keywords are essential, and you cannot learn everything you need to know about them in a single blog. Hopefully, at the minimum, this gave you a definition of how to explain them to others in your business. It’s a vital part of your business.
Contact Boston Web Marketing
Feel free to give Boston Web Marketing a call for us to explain to you in detail how we can grow your business using digital marketing and SEO strategies. Our team of SEO experts will be able to conduct keyword research and implement strategies to improve your overall rankings and gain new leads.