Business owners who use Facebook to promote their product or services now have a new tool in their pockets to measure effectiveness.
Many business Facebookers create events on their pages to promote upcoming sales, functions, or events to their followers. Now Facebook has added insights to the actual event information for promoters to see how effective that particular event performs. Reach, views and connections are all now tracked for you to see within the posting itself. It’s another in a line of nifty analytics tools available to business owners to help measure the effectiveness of their efforts.