Are Core Web Vitals a Google Ranking Factor?

While Core Web Vitals are not a ranking factor in and of themselves, they do contribute to overall page experience, which is indeed an important ranking factor. According to Google Search Central, “Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems should not focus on only one or two aspects of page experience. Instead, check if you’re providing an overall great page experience across many aspects”. In addition to Core Web Vitals, some other factors that contribute to a good overall page experience include security, mobile-friendliness, helpful content, ease of navigation, and more.

What Are Core Web Vitals?

Core Web Vitals are metrics that measure a users page experience from a technical standpoint. There are three Core Web Vitals that measure pagespeed, interactivity, and visual stability of a webpage:

  • Largest Contentful Paint (LCP): LCP is a metric used to measure the time it takes for the largest content element (image, block of text, etc.) to load on a webpage. To earn a good score on the Largest Contentful Paint metric, this image, block of text, or other element should fully load in 2.5 seconds or less from when the page first begins loading. If loading time for the largest content element takes over 4 seconds, it is considered poor, and anything between 2.5 and 4 seconds “needs improvement”.
  • Cumulative Layout Shift (CLS): CLS is a metric used to measure “visual stability”, or how much a page’s layout shifts around while it loads. For the Cumulative Layout Shift of a webpage to be considered “Good”, it needs to earn a score of 0.1 or less. Anything about 0.25 is considered poor, and any score that falls between these two numbers “needs improvement”. 
  • First Input Delay (FID): FID is a metric that measures interactivity by seeing how long it takes for the browser to respond to a user clicking, tapping, or performing another action on the webpage. To earn a good First input Delay Score, the browser needs to respond in 100 milliseconds or less. If the browser takes over 300 milliseconds to respond, it is considered poor, and anything in between these timeframes “needs improvement”.

Contact Boston Web Marketing!

If you have any questions about Core Web Vitals, technical SEO, or any other search engine optimization strategy that you’d like to improve in order to garner more organic traffic & conversions on your website, contact our team at Boston Web Marketing today for a free SEO audit! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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