Apple Brings Siri to Mac and What It Means for Google

On Monday during the Worldwide Developers Conference, Apple announced that they are bringing its Siri digital assistant to MacOS. The update to MacOS means that users will now be able to access search directly from the operating system without having to use the Google’s search engine.

What does this mean for Google?

For the first time, users will be able to vocally search for their queries with Siri directly from their desktop. What is interesting about the addition of Siri to MacOS is the search engine that Siri will be using to pull results from. This may translate to more exposure for Bing, Yelp, and other partners that Apple will utilize to best match the search query to a correct answer without having to use Google’s search engine.

Will this affect Safari?

As for Apple’s web browser, Safari, Google still remains the default search engine but it is unclear whether or not Apple will renew its deal to keep Google to have Google has the primary search engine.

We should not count Google out of Apple’s ecosystem entirely. Apple has also announced that they have opened Siri for developer’s integration which could lead to new functionality for Google to integrate itself into Apple hardware.

When will it be available?

The update will be available to all MacOS user in the fall in conjunction with the new Sierra operating system.

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