Statistics have shown that 55% of people spend less than 15 seconds to read a website. 2016 has seen a large jump in mobile device usage, as we now spend more time on mobile devices than on any desktop device, and Google has noticed. Google has followed this trend and developed AMP pages beginning with news/publishing websites. AMP pages are pages that are already loaded in your browser, so that when the user clicks on the page, there is virtually no load time. In the future, Google announced that AMP pages will no longer be limited to top news stories. To improve the user experience, the search engine giant will prioritize the AMP link ahead of a regular web page. It will increase AMP traffic and enable people to view more content in a short amount of time.
Before AMP pages were introduced, finding information online could be very time-consuming. Users will have to go through pages with a possibility of slow loading time and then ultimately, they might not find the answer to their search query. With AMP pages, users can go through of similar content by sliding left or right.
With AMP pages becoming more important in the future, it is up to the publisher to optimize their first impressions to a user by creating a website that catches the user’s attention at the first sight. AMP pages can be either compelling or disastrous for both the user and the publisher. If the page can attract the user, it may lead them to engagement on the website. If the page is terrible, it may not only lead to a bad experience for the user, but the user may not ever come back to the site in the future.
Despite the importance of AMP pages, many websites have yet to implement it. If you have AMP pages implemented on your website, you would certainly achieve a higher ranking than your other competitors.