Artificial Intelligence (AI) has become a powerful tool that helps elevate websites to new heights that business owners never even knew were possible. With that being said, AI also has the potential to bring websites down within the blink of an eye. AI is still relatively new, and business owners are still getting used to its endless capabilities for helping their businesses achieve greater success. Not to be confused, there is nothing wrong with making AI-related mistakes for your website, but if there are opportunities to avoid these types of mistakes, then you should definitely take advantage of them. Below, we have provided various AI website mistakes to avoid as you move forward with your website.
Generic Design Creation
Don’t let AI take control of your website’s style and overall “feel”. It has become an ongoing trend for business owners to let AI decide the style of their website, resulting in something very generic and broad. This should not be a surprise, because leaving this responsibility in the hands of an LLM will only yield the most common designs ever created. Having a generic AI-built website design is one of the most common ways websites lose their value, particularly due to a lack of creativity and uniqueness. Websites should always feel original and one of a kind, not like every other website.
Poor Messaging & Product Content
In many cases, the website will look outstanding, but the messaging will not. It is pretty common nowadays for websites to include product messaging and content that online visitors will not understand. These types of mistakes include:
- Unclear value
- Missing product details
- Not knowing who the product is for
- Not explaining why the audience should be interested
- Thin content regarding useful information
- No context behind demos
Many scenarios involve online users reading website content but not understanding the connection between the product or service and the rest of your website. AI slop has taken over, and the content being created lacks purpose, including random words that have absolutely no relation to what is being provided or shown. Not only does this type of messaging come off as irrelevant, but it also comes off as lazy! It would be in your best interest to keep your website’s messaging original and human-made moving forward.
Poor Website Structure
Withhold your website to one style and visual element. A very common mistake business owners make nowadays with AI is having too many different types of textual elements on their website. Some examples include:
- Various text styles
- Extended labels with no purpose
- Poor hierarchy with logos, headlines, subheadings, and supporting text
- Overbuilt sections
AI tends to build website structures that look well-designed, but do not help online users process the page. AI has a reputation for building elements that appear well-built but gradually fail to live up to expectations.
Contact Boston Web Marketing for AI Optimization
Here at Boston Web Marketing, our team strives to help our clients thrive with AI Overviews, Perplexity, and ChatGPT through various methods and online tools. Improve your website’s online appearance and visibility by connecting with us today by calling 857-349-5062.