Google Analytics gathers a plethora of data regarding users that go to your site. This gives you plenty of insight on how to market effectively and when to shift your marketing strategy. Something that can dramatically alter one’s ability to do this would be spam traffic finding its way to your site.
Why Block Spam?
There are three major reasons to block spam from visiting your site. First, this traffic is going to alter the data Google Analytics is tracking for you. Without accurate data, it is difficult to truly understand how and when to change things within your site or shift strategy regarding your online presence. The second reason is that all this spam traffic can jam up your server. This, in turn, will cause a poor user experience for a user that is interested in your product or service, causing them to leave the site and go to a competitor. Lastly, these spam visits are usually trying to pull data or hack into the back end. This is something we obviously want to avoid for several reasons. Without getting too much into what negative effects spam can do to your site, let’s focus on blocking the spam in the first place.
Let’s say you’re a local Auto Repair shop targeting the area you do business in, which is Southeastern New Hampshire. After writing some great content and your site is user-friendly, you start seeing users from Thailand, East Africa, and the Philippines. No, the blog you wrote on ‘why it’s important to change your oil when recommended’ didn’t go viral. If your site is focused towards local SEO and you begin seeing users from countries around the world, it is most likely spam. Through Google Analytics, we can block the faux-users from visiting your site.
Google Analytics Spam Blocker
After you go into Google Analytics and identify users that are most certainly spam, we can follow a few steps to ensure they don’t take up any more server speed. First, go to Admin within Analytics. Next, within All Filters, create a new filter and name it something along the lines of “SpamBlock”. Select ‘predefined’ then ‘exclude’ then ‘traffic from IP address’ and also ‘that are equal to’. After you select these, you can enter the IP address of where the spam traffic came from and it should block the spam moving forward.
Adding a spam blocker to your site, especially after noticing a lot of spam traffic, will help in a variety of ways. Aside from keeping your site safer, it will provide a better user experience for those genuinely interested in using your product or service. Providing a great user experience is at the core of Google’s algorithms when deciding how it ranks sites. If users get frustrated and leave, it will affect rankings. Additionally, if spam blockers are not put into effect, understanding aspects of your site that aren’t doing well, will be almost impossible due to the inaccuracy of the data Google Analytics is showing.
Boston Web Marketing Can Help
Boston Web Marketing is a certified partner with Google. Just like Google, we are constantly shifting and adjusting how we work on sites to provide clients the results their business’ need. Give us a call today and our team of trained Digital Marketing Specialists can help limit spam traffic to your site and increase your rankings on Google and web presence overall. We look forward to hearing from you!