Add-Ons for Google Analytics

Add-Ons for Google Analytics

To ensure you’re getting the most out of your website data, we’re providing a checklist for using Google Analytics.

  1. Ecommerce Tracking

If you have an ecommerce business, you should make sure your conversion tracking it enabled. This tracking shows reports of revenue, categories & product sales. This is valuable because it analyzes where visits are coming from & how your online marketing activity is doing.

  1. Goals

Any actions by users on your website, you should be tracking. This includes anything from submitting a form to signing up for a newsletter. By creating goals, you are able to do the following:

  • Report & measure conversions
  • Analyze location, device & traffic source
  1. On-site search

Search queries tell us what users are searching for on your website & what they can’t find. The most searched queries will let us know what content is missing or was difficult to find in navigation.

  1. Funnel visualization

If a goal you created has multiple steps, make sure to setup a funnel. This lets us know when people are dropping out of the goal & not completing it.

  1. Linking Google accounts

To create better understanding, link other Google accounts such as Adsense & Adwords. This benefits you by having all of your data in one place.

  1. Tracking events

If you’d like to measure user interactions, you’ll need event tracking. These interactions could be anything from users sharing something or watching a video.

  1. Exclude Internal Traffic

To ensure you & your employees aren’t affecting website data, you can exclude this kind of traffic on a specific IP web address.

  1. Allow Remarketing

To make things easier, turn on the remarketing attribute while running remarketing on the Google Display Network. This makes it easier to create custom views & transfer to Adwords.

  1. Allow Demographic Reporting

By turning on demographic reporting, you can better learn who your visitors are & how to target new leads.

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