To ensure you’re getting the most out of your website data, we’re providing a checklist for using Google Analytics.
- Ecommerce Tracking
If you have an ecommerce business, you should make sure your conversion tracking it enabled. This tracking shows reports of revenue, categories & product sales. This is valuable because it analyzes where visits are coming from & how your online marketing activity is doing.
Any actions by users on your website, you should be tracking. This includes anything from submitting a form to signing up for a newsletter. By creating goals, you are able to do the following:
- Report & measure conversions
- Analyze location, device & traffic source
- On-site search
Search queries tell us what users are searching for on your website & what they can’t find. The most searched queries will let us know what content is missing or was difficult to find in navigation.
- Funnel visualization
If a goal you created has multiple steps, make sure to setup a funnel. This lets us know when people are dropping out of the goal & not completing it.
- Linking Google accounts
To create better understanding, link other Google accounts such as Adsense & Adwords. This benefits you by having all of your data in one place.
- Tracking events
If you’d like to measure user interactions, you’ll need event tracking. These interactions could be anything from users sharing something or watching a video.
- Exclude Internal Traffic
To ensure you & your employees aren’t affecting website data, you can exclude this kind of traffic on a specific IP web address.
- Allow Remarketing
To make things easier, turn on the remarketing attribute while running remarketing on the Google Display Network. This makes it easier to create custom views & transfer to Adwords.
- Allow Demographic Reporting
By turning on demographic reporting, you can better learn who your visitors are & how to target new leads.