Actions To Take If Your Website Traffic Goes Down

Website traffic is the total number of users visiting your website during a certain period. Whether they visited for information, advertising, or actually converted, these users landed on a specific landing page on your website. A steady increase in traffic is always a good thing to see, but what happens when your traffic drops? And what measures can you take to ensure that it gets back on the right track? Regardless of whether the traffic decrease is slow or sudden, it’s important to analyze and do a website audit to ensure that your content and other factors that affect your site’s ranking are in check. Learn more about website traffic and an SEO checklist you can perform to be sure you get your site back on track. 


Why Is My Website Traffic Down?

Website traffic can be down for numerous reasons. Different traffic sources include organic, social, email, referral, direct, and paid. Although it is crucial to know whether or not your traffic is declining, it is also important to understand why and how you can change that. The reason could be due to a search algorithm update, Google penalties, redirects, robots txt, changes in competition and keywords, and ranking losses are all valid reasons for website traffic dropping. If you realize one of these factors may be causing your website traffic to drop suddenly or slowly, you can add a few things to your SEO checklist to be sure you turn that decline around.


Emergency Checklist For When Website Traffic Declines

See below for some actions you can take if your website traffic drops. 


Analyze Traffic in Analytics

When you notice a sudden or subtle change in website traffic, the first step is to head to Google Analytics. Here, you can see the whole month data and analyze the different types of traffic coming through. If you notice a significant drop or change in traffic, you can determine if it is due to potential bots, competition, and other factors that may affect your data. You can also compare it to previous months and better understand if this drop is seasonal, or abnormal and needs to be further assessed. 


Verify Indexing on Search Engines & Check Google Penalties

Another step on your checklist is to use Google Search Console to check penalties and indexing on search engines. Use this tool to see if your website has been flagged for any penalties or if there are reasons why your pages are not being indexed properly. If something is holding you back, you may notice an unexpected drop in traffic. Test your site’s indexing by searching on Google “” online to see if the website comes up on the search results page.


Redesign Your Website & Update/Delete Content 

An important part of SEO and website traffic is having a site that is informative to users and improves your ranking on search engines. Look for any old content that needs to be updated with more organic and rich information. Delete any crappy content that is useless and not helping you improve your organic rankings. Look at the competition and see how they rank and what types of content they are optimizing to do so. Redesigning your website by giving the whole site an uplift with improve how users navigate through your website and build an attractive brand. This will help you improve user experience and increase not only traffic but conversions. 


Test Metadata

Traffic may be dropping because your metadata needs improvement. Try experimenting with different page titles and meta descriptions by changing around and playing with different keywords. Keep notes of what is working well and what is improving your rankings and search traffic. Sometimes, metadata needs to be updated; other times, it is acceptable to be left alone. Determining what works best for your website and when will allow you to take your organic search and traffic to new levels. 


Perform Page Speed Test

Page speed could hold back your organic rankings and overall website traffic. If a site takes too long to load, users will head to a new site where they can find information faster. Page speed is also an essential organic ranking factor, and Google will rank higher for sites with a quick page load and page speed time. Test your page speed to ensure your site is enhanced and high speed to prevent slow page loading times and users leaving. 


Contact Boston Web Marketing For SEO and Website Help Today!

Boston Web Marketing is happy to help local businesses improve search engine rankings and drive more website traffic. Whether you have noticed a decline in conversions or web traffic, our team will examine your analytics and website’s backend to ensure you’re on the right path to success! Learn more about our SEO, digital marketing, and website optimization services, and contact us for a free audit today!


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