Having a social media strategy is essential for growing your following and driving traffic to your blog as well as engaging with your followers. If you’re struggling to boost your social media presence or want to increase the amount of traffic you drive to your website via social media, these tips will help!
Utilize a Content Calendar
Similar to the content calendar you use for your on-site blog, utilizing a content calendar as part of your social media strategy helps keep you consistent with posting. Decide how often you want to be posting to social media and the type of content you will be sharing. By doing both of these things, you’ll be able to pull in more engagement from your followers, drive more traffic to your website, and strengthen your brands social media presence.
When creating your content calendar, consider the following:
- How often you want to share the same content on each platform
- How much time will pass between each social media post
- Which platforms you can share the same content more frequently without boring users
Know Your Readers
As social media evolves and becomes more important in your marketing strategy, the tools that are available (free and paid!) are constantly changing as well. Instagram, Twitter, Facebook, and Pinterest all have analytics tools that can be accessed directly through the platform. Use these analytics tools to your advantage! They can help you find out what type of content your followers like the most, how often you should post, and even to keep track of how many new followers you’re gaining.
Create Shareable Content
If you don’t make your content easy to share, users aren’t going to share it. Avoid this issue by installing social media share buttons on your website so users can easily share any of your content to their social media profiles. This not only takes a very short amount of time to set up, but also helps you reach more users on social media and drives additional traffic to your website. When you’re drafting up Twitter posts, keep them short, sweet, and informative. Depending on your industry, including relatedable jokes, being witty, and even utilizing emojis and gifs will help your chances of being retweeted by your followers which will help get your content out there even more!
Use Relatable Hashtags
Hashtags are another great way to reach more users. Keep in mind that not all social media platforms utilize hashtags so it’s important to only use them on the ones that do in order to see any benefits.
Platforms to use hashtags on:
- Instagram – use anywhere between 2-30 hashtags but keep them relatable
- Twitter – use 1-2 hashtags per post
- Facebook -use 1-2 hashtags per post