A Quick Guide to Write Great Product Descriptions

A description is a must-have if you are offering a product or service. How would your potential customers decide to make a purchase if they knew nothing about what you can bring to the table? With the increasing popularity of e-commerce sites and marketing places, descriptions prove to become a big deciding part in the purchasing process. It’s a simple task to write a few lines describing a product. However, it’s a whole different story to write a description that converts. Take a look at some of these tips to write better descriptions for your offerings!


Straight to the point

I don’t want to spend more than 30 seconds looking at a wall of text telling me what I am about to buy. Let’s face it: you probably don’t either. That’s why it is so important to get straight to the point in your product descriptions. It will save both yours and your customers’ precious time. After all, they want to buy a product, not to look at the descriptions.


Carry critical information

While you shouldn’t waste your customers’ time, the product descriptions still should include enough details that could help customers make informed decisions. By cutting out redundant and superfluous languages, you can shorten the descriptions while still maintain a good amount of information. Also, adding an FAQ section could save your customers’ a lot of time.


Use customers’ language and tone

When customers shop online, they are looking for assurance and guarantee from somebody understanding what they need. By using their languages and tones, you are marking yourself as one of them, thus, helping your customers find your products more relatable.


Add customers’ reviews

Using some customers’ reviews in the past could really set your products apart from your competitors. By learning how you satisfied your customers in the past, you can insert humor or anecdotes into your descriptions. You could also learn about reviews from your competitors’ customers. You might find some great ideas as well.




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