At last week’s Google Marketing Next, the newest Google AdWords interface was unveiled, marking the platform’s first major change in 15 years. A beta version is available now, but its full rollout will be complete by the end of the year. The redesign was configured to make the overall user experience easier to use and analyze.
The new interface will make it easier to see who is viewing your content, when and where they are viewing it and how daily traffic compares to earlier time periods. Campaign creation is tailored to meeting specific marketing goals, from website purchases to in-store visits. Performance estimates are more prominent in the campaign creation process to help you plan accordingly. A new report has been added to measure landing page performance based on user experience and mobile factors.
The DoubleClick Bid Manager, Google Optimize and Google Surveys 360 have all been integrated within the new AdWords platform to allow for more thorough testing. By integrating Optimize with AdWords, you can easily create new versions of existing landing pages before applying them to your campaigns, ad groups and keywords. This new process doesn’t require any type of coding. The Surveys integration makes it easier to target surveys to users under your Remarketing campaigns to get further feedback on your content. The latest Bid Manager integration will tailor your targeting to your specific goals and feature one-click integration for you to get the most out of your budget.
Since its original beta rollout, Google has reported an increase in up to 20% site speed for landing pages build through the new interface. The new AdWords experience has been slowly rolling out since January and will be available to all advertisers by the end of 2017.