When it comes to SEO, social media can be an incredibly powerful tool for boosting your website’s rankings. But, did you know that social media apps update as frequently as Google’s algorithms? Some of these updates are small and only meant to fix certain issues with the app, but others blow the door open for new possibilities with SEO. Over the last few weeks, Instagram has released a series of updates with new, unique features that can be helpful for your business’s visibility. But, what are they, and how can you take advantage of them? We go into detail below!
Links On Instagram Stories
In the past, Instagram offered very few options to businesses trying to get potential customers to their website. You could add your website’s link in your page bio or on a specific post, but not much else. In the new update, Instagram has now given everyone the ability to directly link to pages on their stories! The link appears in the form of a sticker and can redirect to any page. If you have any services, products, or pages you want to promote, you now have more freedom to do so!
The “Add Yours” Sticker
Another great update that Instagram made to their stories feature is the “Add Yours” sticker. The way this works is that someone creates a preliminary story with a hashtag. For example, #pets for showing off pictures of your pets. From there, people will be able to add their own pictures to it. Not only is this a good way to connect with the community, but people will be able to find your pictures easier with this feature! People will be able to search through the individual posts, where they can find your content and follow through.
Alt Text On Images
Perhaps the most significant change that Instagram made to their platform is the ability to add alt text to specific images on your posts. This is incredible for two reasons: it gives you a new way to get found for keywords, and it improves the accessibility of the website. Before this update, hashtags and captions were the primary source of keywords. While these could be effective, their reach can only go so far! Alt text allows you to increase your reach without cramming too much in your captions.
Social Media With Boston Web Marketing
At Boston Web Marketing, we understand how valuable social media is for getting your website found. As part of our SEO services, we’ll help you optimize your social media to attract the audience you want – and the leads you want! To see the results for yourself, click here to contact us directly and get started.