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A Guide to Social Media Platforms: Which One Should You Use?

In 2021, it seems that a new social media platform is rising to fame every day. As a business owner, it can be frustrating to constantly have to analyze which platform is best for your business. Below is a guide to the most valuable and common social media platforms out there. Each platform can be utilized in different ways, and if used correctly can greatly improve the success of your business. 


If your target audience is anywhere, it will be Facebook. This has grown to be one of the most used platforms in the world – and many of us know it to be the original social media platform. Many people use Facebook to receive updates from businesses and to keep up with important news. When you are using a Facebook page for your business it is crucial that you keep it up to date with recent pictures and any latest news. Try and think about what will catch your eye when your scrolling through Facebook. What is going to take your attention away from family photos and towards updates from your local businesses? Keeping it casual and light while also engaging and humanizing your brand is a great way to optimize your Facebook page. 


The most conversational platform out of them all, Twitter is a fantastic way for your business to play with the carefree side of social media. With over 500 million tweets daily, Twitter is one of the most effective ways to get information out to your audience fast. Tweeting is a great way to get your name out there while also not focusing on the product or service you are offering. Using Twitter to post funny content in your industry, or share any breaking news relating to your business, is a great way to engage your audience while not boring them with promotions and the latest products. Contradictory to the other platforms, the best way to get the scene on Twitter is to post throughout the day so that your business doesn’t get lost in the chaos. 


Instagram is focused on the visual appeal of marketing. Choosing the media to be the main focus is a great advantage to capture the attention of someone scrolling through the feed. With a variety of ways to post, you can really curate your Instagram feed to look how you want. Posts should capture the attention of your audience and it can be helpful to use FAQ and employee spotlights to humanize your company. Lastly, if you are using Facebook ads and decide to get onto Instagram, the pages are now linked and what you do on Facebook ads will translate onto Instagram. It really only makes sense to use both collaboratively! 


LinkedIn in many ways is for the professionals in all of us. With 94% of those producing content being B2B marketers, LinkedIn is a great way if you are providing a service or product to other businesses and are looking to build those connections. LinkedIn is a great way to show your expertise in the field while connecting with others in the industry. LinkedIn can be a great tool for any business to gain the attention of employees and potential customers, and build connections with those who may not utilize other social platforms. 

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Although the above platforms are the most popular, there are still some hidden gems. As video content becomes more and more popular for SEO, YouTube is a continuously growing platform that never loses steam. Creating strong video content on YouTube that is shared throughout platforms is a great way to improve traffic. Another useful platform for video content is TikTok, which is a great way to target younger audiences if that is the main focus for your business. If you would like to explore other social media platforms but aren’t sure where to start, you can contact our team of experts and we can help you get started! 

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