A Guide to Google’s Algorithms

As a business owner with a website, it’s important that you stay up-to-date with all of the Google’s algorithms. The main algorithms, Google Panda, Google Penguin, and Hummingbird are crucial for a website so you should understand what each one does because it can affect your website’s search results.

Google Panda

    • Panda is one of Google’s core algorithm, it looks at the quality of a website’s content and takes into account when selecting websites for search results. If you have a website that generates extremely low-quality content you can be severely affected by this algorithm. The more high-quality organic content you keep generating on your website, the higher your search rankings will be.

Google Penguin 

    • The Penguin Algorithm is considered the second major algorithm, Panda begin the first. Penguin deals only with quality links that are on websites. If you have either purchased links or obtained low-quality links for your website, your site could be penalized. Also, if your website has a history of  link building, you could possibly be impacted by this Penguin algorithm.


    • Hummingbird is not one of Google’s spam targeting algorithms, but it’s more to guarantee that they are providing the best search results for any keywords or questions. This algorithm is about understanding user’s searches better. Google wants to make sure that they are able to provide the right results with any type of search queries. It’s important to make all the content on your website is easy to read and has the ability to answer both short and longer tail queries.

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